The Marketing Plan
The following sections are included in the marketing plan. Drag these sections in correct order.
Marketing research,Customer target market,Products and services,Marketing goals,Product pricing information,Marketing budget,& Analytics, monitoring, and measurement
The ______ section includes information about future products.
Product and Services
The ______ section of the plan includes information about the costs of an ad campaign.
Budget
What information is included in the plan about the customer?
Customer information & Psychographics
A(n) _____ is a classification of populations identifying certain characteristics such as income, education, gender, age, and more.
Demographic
The ________ is aligned with the company's objectives and goals.
Market Plan
The _____ section explain(s) the advertising campaign, the media plan, the various promotions, and special events.
Market Strategy
The _______ section of the marketing plan explains possible pricing strategies.
Pricing
The ______ section includes information about future products.
Products and Services
Which of the following information is included in the marketing strategy section?
Promotions & Media plan & Advertising campaign, Special events
______ study customers' values, opinions, life interests, personality, and more.
Psychographics