w41-46 sentences
The canaries prevalent today differ greatly from the ones discovered over four hundred years ago.
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The diversity of appeals made to the viewer is a concomitant of the many ways people react to commercials.
A great deal of time and money has gone into placing the consumer's psychological make-up under scrutiny.
As they approached the island of Elba, near Italy, a malevolent storm put the boat in jeopardy of sinking.
A member of the crew released the birds, and the intrepid canaries instinctively flew towards land.
The feuding between the rival sons reached its pinnacle in 1532; at that moment Francisco Pizarro came onto the scene.
A native of Spain, he was sojourning in Panama when he heard of the riches to be found in that far off land.
The housewife may want a small package for easy storing, but a large package may suggest economy.
A round bottle may look attractive, but a square one is easier to stack.
The leaders remains truculent, and they agree to wait for just two days for the ransom money.
An emissary from the grief-stricken parents is expected at any moment.
In appearance he was frail and ungainly man.
An extremely erudite thinker and writer, he was a potent force in propagating the new approach to life.
Many people believe the shibboleth, "You get what you pay for," and they purchase items on the premise that quality varies as the prices does.
Are the claims made by nationally advertised brands bogus?
Television offers many tangible advantages for reaching the consumer.
As a result, the consumer is inundated by commercials.
The iniquity of assuming that physical superiority equals moral superiority prevents us from direct human relationships.
As long as there is a vestige of feeling that handicapped people are inferior, then we are all handicapped in one way or another.
How can one bread company substantiate its nutritive superiority over another?
As there is no incontrovertible evidence, the more expensive bread (or coffee, etc.) must compensate by increased advertising.
Few question the propriety of the current haste on the part of manufacturers to bring out "new and improved" products at the prevalent rate.
At one time, in the dim, distant past before the advent of television, it was the vogue for products to be advertised on the merits of their "tried and true" qualities.
He holds his life as a mere bagatelle against the duty he owes his beloved mistress.
At the propitious moment, he rides off to do or die for her.
Iniquity shall not be rewarded.
At this moment of crisis a heroic knight volunteers to rescue our heroine.
He has had a secret yen for the young beauty.
Avoiding rhetoric, he pledges his all to castigate those responsible for this ignominious deed.
The manufacturer had to glean and test many different designs before he accepted the one you see in the array before you.
Before he will sanction the use of a particular can, box, or bottle, he must know many things about its efficacy.
week 45 day 1: In Days of Yore
Current novels are replete with lurid crimes, carnage and death.
week 42 day 4: It seems to work
Despite the antipathy toward commercials expressed by the viewers, the remarkable success of television commercials in selling products makes it manifest that the advertiser has gleaned what the viewer wants to see and hear from his research interview.
Despite the laudable advances made in technology, it can be seen that we cannot yet say we have mastered our environment.
Disasters of this type, leaving only pathetic vestiges of homes and shops, are accepted as inevitable, and all we can do is to attempt to ameliorate the conditions that result.
They are appalled at the prospect, and they are in a quandary as to which one will meet him on the field of combat. The leader, under duress, rides out.
Do you have a penchant to die? derides the knight. More vituperative remarks follow.
The employer, on the other hand, will find it conducive to good work and will not repent his having tried something new just to mollify his conscience.
Even for the most mercenary employer, there should be no reticence in eliciting the best that is possible from the handicapped worker.
The peasants on Elba took the wild canaries in as pets.
Eventually, the birds found their way into homes throughout Europe where they were domesticated and bred for variety of song and shades of colors.
They spend huge sums developing new products with which to curry her favor.
Fearful that a successful product will soon begin to fall, the manufacturers, without cessation, come out with "new and improved" versions to whet her appetite.
She decides what items shall be purchased.
Grocery manufacturers are well aware of her power to make one product a success and another a failure.
What is germane is not that we exist, but what our existence is determined by our acts.
He was religiously devout man who fervidly believed that the individual is always paramount.
Having uncovered what the public wants, the advertiser expedites putting the requisite words, music, and photographs of the product on film.
He will thus replenish the never-ending, ubiquitous television commercial supply in the hope that the consumer will remember some facet of the film and buy the product.
Her entourage is in a state of bedlam.
Her corpulent escort is irate, but unable to do anything to thwart this debacle.
There are libel laws that protect against false charges.
If an individual believes his character or livelihood have been damaged by a defamatory article, he can sue.
This social separation propagates additional feelings of antipathy.
If normal individual would socialize with the handicapped individual, they would learn in a pragmatic way that these are people who happen to have a physical handicap; the handicap does not make them any less human.
week 43 day 1: it takes more than medicine
If one were to look at the roster of physical handicaps, one would reach the somber conclusion that the list is a long one.
The only criterion should be what he is capable of doing.
If there is the approach, the handicapped worker will not feel he is encumbrance to his boss.
At the acme of his power, the Inca ruler died without naming the requisite successor.
In 1528 two sons began an internecine struggle for control.
His philosophy would excoriate those who believed that man could stand aside from life.
In his philosophy it is a heresy to take a detached point of view; it is incumbent upon the individual to get involved.
Sometimes it is only a box or package that has been changed perhaps a colorful photo of a succulent meal on a TV dinner box.
In the larger supermarkets the housewife is faced with a satiety of merchandise, particularly in the copiously stocked laundry detergent section.
Natural disasters tend to nullify the best efforts of mankind.
It is as though there are forces at work that are contemptuous of proud achievements.
The Inca emperor derived his prodigious power and authority from the gods. The paramount god was the sun god.
It was from him the ruler passed on his prerogative to rule to his most astute son.
The knight takes the maiden on his horse, and they ride back to the castle. Their wedding soon follows.
Little does the knight realize that the fair maiden is a garrulous termagant who will make his life miserable with caustic remarks.
The list would go on with illnesses and injuries that maim and debilitate.
Modern medicine has done much to ameliorate the physical problems.
A lackluster package may be fatal.
Next, the size and shape are important elements.
Why is there any question about the propriety of hiring the physically handicapped?
No one who understands their needs can condone this attitude.
week 44 day 2: good news and bad
One of the latent dangers indigenous to our constitutional guarantee of freedom of the press has to do with the protection of the individual against the detriment that might come from news reports involving him.
We all deprecate a situation in which someone suffers because of exposure in the newspapers.
Only when the harm is caused by someone with a desire to malign under the guise of printing the news can the individual expect to win compensation through the courts.
Some television commercials, trying to break though the ennui built up in the viewer by the plethora of competition, employ humor.
Other feature a comly girl as a pretext for getting the viewer to stay tuned in.
Included would be stunted development of an arm of leg due to a birth anomaly.
Others would be the result of a crippling disease that has caused muscles to atrophy.
Without warning, the group is set upon by a virile brigand, who, in the most perfunctory and callous fashion, carries her off.
Pandemonium results!
However, there are an inordinate number of problems of the handicapped that have still to be alleviated.
People are not naturally callous, but in some perverse way they have the propensity to repress any concern with the physically handicapped.
week 45 day 4: well done, sir knight!
Seeking his adversaries, the knight rides to their hideout.
They don't wish to procrastinate.
She must be taken immediately to a foreign land where much treasure will be paid for her.
week 43 day 4: Just be yourself
Socially, the handicapped person is often treated as a pariah. Most people hold themselves aloof from normal contact with those who are different.
week 44 day 3: a philosopher for our time
Soren Kierkegaard was a Danish philosopher who is reputed to be the forerunner of the current vogue of existentialism.
Week 43 day 4: What's in a Name
Supermarkets now carry their own products to compete with the national brands.
These "house" brands are not in a felicitous position because they cannot be advertised widely.
Supermarkets overcome this encumbrance by making these brands less expensive.
week 41 day1: queen of the supermarket
The American housewife is the queen of all she surveys in the supermarket.
At times raucous music, accompanied by some frenetic activities, is designed to preclude the viewer's loss of attention.
The advertiser will employ every bit of artifice at the film maker's command to make a trenchant commercial.
The consumer is in a quandary about making a felicitous selection among the array of products.
The advertisers must influence the malleable consumer, and often they do it in the most callous way.
This has helped the advertiser delve deeply into what motivates people when they go into the supermarket to purchase products.
The advertising agency is never capricious and can vindicate spending large sums of money on research.
They do not have the slightest qualm about questioning the consumer about personal things in her own domicile.
The consumer is requested not to expurgate her answers.
The advertiser knows that a television commercial is the most expedient way to reach large numbers of people.
The cost for each commercial film is prodigious, but because the audience is so large, the cost per viewer is negligible.
As the plaintiff he must refute the story and show how the defendant caused him harm by printing a canard.
The defendant attempts to substantiate the truth of the article.
In the 16th century a trading ship going to Italy stopped at an island name Canis, from the Latin word for a wild dog, which could be found there is profuse numbers, off the coast of Africa.
The dulcet song of the wild birds whetted the interest of the captain.
Back at the castle, the situation is taut with emotion.
The fair maiden's mother is livid with fear and anxiety; she has attacks of vertigo.
She talks about her daughter's audacity in riding out into the ominous forests despite many similar kidnappings.
The girl's father, a martinet who rules his family with an iron hand, staunchly refuses to pay the ransom.
After a large number of interviews, the copious results make it feasible to prognosticate how well the commercial will do.
The interview usually offers no gratuity to the person who has helped, but often a sample of the product is proffered as thanks.
Despite his callow appearance, he is reputed to disdain danger and to be a prodigious horseman.
The kidnappers lose their equanimity at his approach.
This nepotism had worked with great efficacy for centuries.
The land holdings were immense; there were rich farmlands and llamas and alpacas for wool.
Their cupidity knows no bounds.
The leader wants to hold her for ransom from her wealthy parents.
They spur their horses toward each other. It takes but one blow for our hero to decapitate the villain.
The others flee to avoid their imminent destruction.
Generally, people are not reticent and do not begrudge giving the time and effort.
The question delve rather deeply, and what the artless responses divulge will help the advertiser decide what to put into his next commercial.
week 44 day 4: the island of wild dogs
The saga of the introduction of that diminutive song bird, the canary, into the homes of the world as tame pets is an interesting one.
In impromptu cages hundreds were taken aboard to be traded.
The sailors called these gray-green birds, spotted with yellow, "canaries."
Do you get wistful when you recall the romantic tales that begin with an innocent maiden traveling through the rustic countryside? She is dressed in glittering raiment.
The scene is idyllic.
In South America, from 2000 BC until their empire reached its acme at the beginning of the 16th century, lived the Inca.
The site of the capital city of the Inca empire, Cusco, lay at a height of 11,000 feet.
week 42 day 3: going to the source
The wide diversity of reasons people have for buying one product rather than another are investigated by the advertising people in order to prepare efficacious commercials.
The gang demurs; they are reticent.
There is a rift among the criminals.
He wants to know if the colors attract: a white box may denote cleanliness, a red one, strength.
There may be a photo or a drawing that will allude to the product's use or special qualities.
The offering of employment should not be considered a largess.
There should be no need to vindicate the hiring of a handicapoped person.
There was no dearth of idols and ornaments hammered from this gleaming metal.
There was always more gold coming from the mines to replenish the supply.
The raconteur of our story about idyllic times gone by goes on to elucidate how the comely heroine is taken to the bandits hideout.
There, a sullen crew of cutthroat is gathered.
This civilization is reputed to have burgeoned until it covered more than 2,500 miles of the western part of the continent. Its population fluctuated between 4 and 7 million.
This empire had a highly efficacious political and social system. Its potentate ruled with absolute power.
The employer appears to be acting in a benevolent manner, but this attitude shows no compassion, for he really expects the person seeking the job to remain subservient.
This iniquity cannot but give the handicapped a feeling that they are being discriminated against.
Precious metals were plentiful: silver, copper, bronze, and the most sacred of all, gold.
This metal resembled the sun gold whom they extolled.
The printing of news may besmirch an individual's character, but there is no way to alleviate this problem without changes in the Constitution.
This would be tantamount to destroying the efficacy of our coveted right to learn the truth from the press.
The acceptance was of the time-tested product, and it appeared almost unconscionable for the manufacturer to change his merchandise.
Today's spate of transient products would have been considered an anomaly in those days.
The obstacles that frustrate the physically handicapped person who is seeking employment may turn him into a cynic.
Too often a prospective employer, with a rather unctuous manner, actually tends to degrade the handicapped by proffering employment that is really beneath them and their abilities.
Packaging of grocery items is a facet of advertising that is too little appreciated by consumers.
Walking up and down the aisles of a supermarket, one seldom stops to analyze the individual package in the potpourri of items on the shelves.
Who has not read of or seen the waters that deluge our towns and cities, jeopardizing lives and culminating in the destruction of the results of endless work in the space of a few moments.
We are are vulnerable to feelings of futility as we view the carnage caused to cattle from the sudden inundation.
One of the anomalies of our approach to history is the propensity to study the venerable empires of Europe, but we do not feel it incumbent upon us to ascertain anything about the civilization in our own hemisphere.
We deprecate the history of this part of the world as though progress lay dormant and that other people were irrelevant until the settlers of North America arrived at Plymouth Rock.
These are some of the insidious aspects of packaging, the main purpose of which is to attract your attention as you peruse the crowded supermarket shelves.
Week 42 day 3: Tried and True
Few advertisers were impious enough to jettison any part of a product that had been accepted by the public.
Year after year, the local grocery store owner would proffer the same box of cereal, the same house cleaner.
They make inordinate claims, using those raucous techniques proven so successful in convincing the frugal consumer to switch to a more costly brand.
week 42 day 1: You can't help but watch
While there may be almost no intrinsic difference among the many brands, advertising and packaging serves to importune her to buy one rather than another.
week 42 day 2: It's What's outside that counts
Each commercial is prepared in the most meticulous way in order to catch the attention of even the most blase viewer and hold it until the message is through.
week 42 day 2: Tricks of the Trade
The social problems seem to be inherent in our own attitude.
week 43 day 2: doing the right thing
He does not expect a sinecure, but he has an aversion to the prevalent belief that he should consider himself lucky to find any employment.
week 43 day 3: a better way
Under the guise of physical superiority we demonstrate a moral turpitude that is harmful to all.
week 44 day 1: Have we mastered our environment?
The wan maiden, her spirits at their nadir, has time to ruminate about her lugubrious fate.
week 45 day 3: to the rescue
Still, the cliche, "And they lived happily ever after", must conclude our fabricated tale.
week 46 day 1: a mighty empire
For the next 4 years the empire sank into the lassitude caused by civil war.
week 46 day 2: The perfidious conqueror
As the empire conquered new lands, it would disseminate its language, religion, and social customs.
week 46 day 2: a battle for power
All he can do is rail against the catastrophe.
week 46 day 2: woe is me!
