Web Analytics & Digital Advertising (Google Ads Certification)

When a dashboard is shared, users can edit the dashboard configuration True False

True

Up to how many characters can each description field have in a text ad? 60 characters 45 characters 120 characters 90 characters

90 characters

Which represents the hierarchical structure of a Google Analytics account from top to bottom? Account > Property > View Account > View > Property Property > Account > View View > Account > Property

Account > Property > View

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report Active Users report Users Flow report Behavior Overview report

Active Users report

To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Info > Tracking Code Admin > Tracking Code > Tracking Info Audience Reports > Settings > Tracking Code Reports > Audience > Tracking Code

Admin > Tracking Info > Tracking Code

How can Google Ads help you advance your business goals? By influencing consideration of your products and services All of the above By driving online, in-app, in-person, and over-the-phone sales By building awareness of your brand

All of the above

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? 4 2 3 1

1

What are the three main factors that determine ad quality? Expected clickthrough rate, max CPC bid, and landing page experience Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, landing page experience, and ad relevance Max CPC bid, landing page experience, and ad relevance

Expected clickthrough rate, landing page experience, and ad relevance

Imagine you are setting up a few Search campaigns and have several marketing goals in mind. Match the campaign goal to the appropriate marketing goal. (drag and drop each item into the correct box) Get more customers to learn about your products Gather contact details through a signup page Encourage customers to complete a purchase

Get more customers to learn about your products Web traffic Gather contact details through a signup page Leads Encourage customers to complete a purchase Sales

How does Google Ads generate responsive search ads? Google Ads creates them based on existing high performing ad copy. Google Ads creates them based on existing ad copy, landing pages, and extensions. Google Ads creates them based on existing ad copy, landing pages, and extensions. Google Ads mixes and matches headlines and description lines that have been provided.

Google Ads mixes and matches headlines and description lines that have been provided.

In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? Last marketing activity Single assisted conversion All assisted conversions First marketing activity

Last marketing activity

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name

Source, Medium, Campaign name

Which ad extensions can serve automatically? (select all that apply) Structured snippets Callout extensions Sitelink extensions Message extensions

Structured snippets Callout extensions Sitelink extensions

Which are examples of Goals in Google Analytics? (select all answers that apply) Submitting a contact information form Completing a successful Google search Signing up for a newsletter Making a purchase

Submitting a contact information form Signing up for a newsletter Making a purchase

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Last-click attribution Assisted conversion Second-to-last-click attribution Primary conversion

Assisted conversion

Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply) Users who posted a favorable product review Users who abandoned their shopping carts Users who viewed a website search result page Users who viewed product detail pages

Users who abandoned their shopping carts Users who viewed a website search result page Users who viewed product detail pages

Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users who engaged in social media or email campaigns Users who viewed a webpage, then watched a video Users who have children under the age of 18 Users 25 to 34 years of age who have their browser set to Spanish

Users who engaged in social media or email campaigns Users who viewed a webpage, then watched a video Users 25 to 34 years of age who have their browser set to Spanish

A session in Google Analytics times out after how many minutes by default? 5 60 30 15

30

When a filter is applied to a view, what data is affected? All the data available in a view None of the data available in a view Data from before the filter was created Data from after the filter was created

Data from after the filter was created

When does the Google Analytics tracking code send an event hit to Analytics? Every time a user makes a reservation on a booking site Every time a user performs an action with event tracking Every time a user performs an action with pageview tracking Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

How many ads should you be implementing per ad group? One or two Only one Three to five Two to three

Three to five

Why is it important to keep one unfiltered view when using filters with Google Analytics? In order to configure Goals To ensure you can always access the original data In order to use a filter for multiple views There is no reason to have an unfiltered view

To ensure you can always access the original data

The Analytics tracking code can collect which of the following? (select all answers that apply) User's favorite website Type of browser Language the browser is set to Device and operating system

Type of browser Language the browser is set to Device and operating system

If your exact match keyword is [running shoes], which searches may prompt your ad to show? (select all that apply) running sneakers shoes for running Best running shoes Running shoe shoes best for running

running sneakers shoes for running Running shoe

Which Google Analytics visualization compares report data to the website average? Performance view Percentage view Comparison view Pivot view

Comparison View

Which are Goal types in Google Analytics? (select all answers that apply) Destination Pages/Screens per session Shopping Cart Duration

Destination Pages/Screens per session Duration

Which attributes describe a good landing page experience? (select all that apply) High amount of user traffic Easy to navigate Relevant and original content Transparency about your business

Easy to navigate Relevant and original content Transparency about your business

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False

True

What is "remarketing" in Google Analytics? When users visit a website for the first time and complete a conversion When a user buys an available product from a competitor When users are shown targeted ads to bring them back to a website and encourage a conversion When Google Analytics can't distinguish a new user because they have deleted their browser cookies

When users are shown targeted ads to bring them back to a website and encourage a conversion

What report shows data segmented by channel? Channels Attribution Segmentation Source/Medium

Channels

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Event tracking Cross-domain tracking Custom Dimensions

Cross-domain tracking

Based on the goals described below, choose the campaign type that could best help you achieve those objectives. Display Shopping Search Video

Display Increase brand awareness when users are browsing content they're interested in online. Shopping Promote your products, share details about your inventory, and boost traffic to your online or physical store. Search Drive action on your site when users are searching for similar products or services. Video Reach your target audience at scale and bring your business' story to life.

Imagine you have an online store that makes and delivers organic juice (not shakes or smoothies) in 30 minutes. Which keyword list would you use to reach each of the following business goals? (drag and drop each set of keywords into the correct box) Increase sales Increase the number of visitors to your website

Increase sales -smoothie (negative) -shakes (negative) "organic juices" (phrase match) Increase the number of visitors to your website +organic juice (broad match modifier)

It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. (match each item with the correct answer) Intent Device Interest Time Location

Intent I need to book a hotel room Device I'm on my laptop Interest I love architecture and New York Time It's 6:00 a.m. Location I'm sitting in the Singapore airport

What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Pages report under Events Exit Pages report

Landing Pages report All Pages report Pages report under Events

Which ad extensions can serve automatically? Sitelink, location, and call extensions Sitelink, callout, and structured snippets Message, callout, and structured snippets Promotion, callout, and sitelink extensions

Sitelink, callout, and structured snippets

Using tracking code, Google Analytics can report on data from which systems? (select all answers that apply) Online point-of-sales systems E-commerce platforms Systems not connected to the Internet Mobile Applications

Online point-of-sales systems E-commerce platforms Mobile Applications

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal? (select the best answer) Relevance: Connect with the right customers at the right times, like when someone is searching for your products. Customization: Customize your advertising options with keyword, location, and demographic targeting. Results: Use Google Ads' measurement tools to understand how your campaigns are performing. Control: Choose how much to spend each day and in every ad auction.

Results: Use Google Ads' measurement tools to understand how your campaigns are performing.

What is the key value proposition of Google Search campaigns? Show your ads when a customer is searching for your product or service Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they're searching for Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites

Show your ads when a customer is searching for your product or service

Hiroko is a digital marketing manager for an online bicycle store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her? Sitelink extensions Structured snippets Location extensions Callout extensions

Sitelink extensions Structured snippets Callout extensions

What report would best help identify potential browser issues with website traffic? The Source/Medium report The Browser & OS report The Active Users report The New vs Returning report

The Browser & OS report

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? The Google Analytics Center The Google Merchant Center The Google Search Center The Google Help Center

The Google Merchant Center

To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Goal Selector The URL Builder The Segment Builder

The URL Builder

What is a "metric" in Google Analytics? The dates in your date range. A dimension that can help you analyze site performance. The numbers in a data set often paired with dimensions. A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match? (select all that apply) They can reach potential customers that haven't yet heard of their brand. They can make sure to only reach customers looking to purchase carry-ons. They won't have to create an exhaustive keyword list of every type of suitcase they sell. They will only reach people searching for their brand.

They can reach potential customers that haven't yet heard of their brand. They won't have to create an exhaustive keyword list of every type of suitcase they sell.

Why do search ad extensions matter? They increase ad quality and drive lower conversion costs. The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for advertisers. They increase engagement and influence ad quality.

They increase engagement and influence ad quality.

True or False: Once Google Analytics processes data, it's stored in a database where it can't be modified. True False

True

Match the marketing goal to the correct ad extension. You operate many retail stores and want potential customers to see the distance from their location to your stores. You're interested in directing people to specific pages on your website. You're focused on driving phone calls to your business. You want to describe the features of a specific product your business offers before customers click on the ad.

You operate many retail stores and want potential customers to see the distance from their location to your stores. Location extension You're interested in directing people to specific pages on your website. Sitelink extension You're focused on driving phone calls to your business. Callout extension You want to describe the features of a specific product your business offers before customers click on the ad. Structured snippets

Remarketing can show relevant ads on which Google properties? (select all that apply) Google Display Network Google Sites Mobile apps Google Search

Google Display Network Mobile apps Google Search

Which are the three required parts of a text ad? Headline, description, and URL Description, path fields, and URL Headline, description, and path fields Description, path fields, and headline

Headline, description, and URL