ZoomInfo Certification for Marketing

Ace your homework & exams now with Quizwiz!

How many Director-level Sales employees have direct dials and work at companies headquartered in Alabama?

0-2500

How many records can you match at one time using ListMatch?

100,000

How many Call Center contacts in Miami have direct phone numbers & business emails with 75 or greater Accuracy Score?

100-1000

Run a search for Publicly Traded companies that are headquartered in the San Antonio metro region. How many companies are there? (Select the range)

15-30

According to a Hubspot study, what is the average lead first response time?

42 hours

Run a search for Nonprofit organizations headquartered in the United States with 2000+ employees. How many companies are there?

500-1500

What is the impact of lead conversion on a lead contacted within 5 minutes?

50x conversion

Which of the following does ZoomInfo not track?

A contact's birthday

When you go create a new tag, what do you have to click before the record is actually labeled with that tag?

Add-->check box-->Tag

Input the following ZoomInfo ID's to ListMatch using the 'Text Input' option. When the match is finished, go into the 'Lists' tab and open the results in search. What are the four companies? (2903082, 89754756, 33263647, 11274549)

Akamai Technologies, Edwards Lifesciences, Dart Container, Box

Which of the following data points can be appended in Enhance?

All of the Above

Fill in the Blank: Identifying great fit targets at great fit accounts allows marketers to ________.

All of the above

How can we improve Sales Qualified Leads with ZoomInfo?

All of the above

Which of the following can result from too many low-quality leads?

All of the above

Go to the 'Company Industry' filters in Search, find the sub-industry of 'Advertising and Marketing'. Which primary-industry category was it sitting under?

Business Services

Which of the following is an example of a unique identifier?

Company Website

Understanding the department(s) someone reports into is an example of which of the following?

Demographic Scoring

In Advanced Search, open the Companies filter. Select Construction. Now under the Contacts filter type Controller into the Job Title search. The number of company results went ____. Now type NOT plumbing under the Company Description Keywords. The number of company results went _____.

Down / Down

In Advanced Search, open the Contacts filter. Select C-Level and VP. Now click Marketing under Job Function. The number of contacts results went ____. Now add Accounting as a job function. The number of contacts went _____.

Down / Up

What field should always be required on a FormComplete form?

Email

What field is required for FormComplete to pull data from ZoomInfo?

Email Address

Which ZoomInfo tool allows users to quickly fill out their records even when they only have a few data points?

Enhance

True or False: Because quantity is a critical factor in Account-Based Marketing, the volume of prospects in a campaign is a top priority.

False

True or False: Enhance and Enrich are included in all tiers of the ZoomInfo Platform?

False

True or False: FormComplete can map ZoomInfo's Technology data.

False

True or False: In Intent, the Recommended Contacts provided by ZoomInfo are the actual people doing research.

False

Using ListMatch, what do the following companies have in common? (Select all that apply) Company List: Fannie Mae, Danaher, Vanda Pharmaceuticals, CoStar Group, Cogent Communications [For those with access to just European data, use this list: Glencore, Syngenta, STMicroelectronics, Adecco Group, CEVA Logistics

HQ Location

WebSights use _______ to identify the companies that visit your web pages.

IP Addresses

Where can you receive alerts in/from ZoomInfo? (Select all that apply)

In your newsfeed In alerts In your email

What ZoomInfo tool allows you to have your CRM/MAT automatically updated with current ZoomInfo records?

InboxAI

If your marketing or sales team hosts or visits an event, and comes back with some information about attendees, which ZoomInfo tool would you use to work with list in the ZoomInfo platform?

Listmatch

Which of the following privacy laws are bypassed by utilizing ZoomInfo data?

None of the Above

To set a default job title or function to appear whenever you visit a company page in ZoomInfo, you should go to:

Org Chart-->Department

Intent comes from _____.

Proprietary IP-matching technology

Which of the following best explains the value of Ideal Customer Profile?

Ranks contacts in search results by how closely they match the criteria you selected, so your best-fit contacts are at the top of your list

FormComplete can help a marketing department increase leads by? (Select All That Apply)

Reduce webform fields and increase form conversion rates Create enhanced lead scoring based on ZoomInfo's data points

The filter Contact Accuracy Score can be useful to: (Select all the apply)

See only the most recently verified contacts

Brand marketing to a prospect between product aware and solution aware lends marketers what advantage?

Shape the buying cycle

Under settings, integrations, which CRM does NOT have an available integration with ZoomInfo? (Select all that apply)

Tigerpaw Zoho Netsuite

It is possible to create a search of just those companies that have received funding from a specifc venture capital firm.

True

It is possible to select a filters that will force your search results to only show contacts that have a business email AND mobile phone

True

The ZoomInfo mobile app can connect to your calendar and suggest pre-meeting briefs for upcoming appointments.

True

True or False: Connectors are pre-built APIs that move data from ZoomInfo to a marketing system.

True

True or False: Ideal Customer Profile settings are customizable so each user can create their own Ideal Customer Profile.

True

True or False: Intent Alerts often happen BEFORE a prospect reaches out to a potential vendor?

True

True or False: It is possible to search for an employee based in Dallas, TX if their company is headquartered in New York City, NY.

True

True or False: Most buyers will reach out to potential vendors in the Product Aware stage.

True

Workflows automate the process of identifying, prioritizing, and exporting contacts.

True

You can use the term "NOT" followed by a keyword in a job title search to exclude anyone who has that word as part of their title.

True

Which feature allows you to see web traffic on your website?

WebSights

Which of the following is NOT customizable in Ideal Customer Profile?

Year-over-year growth


Related study sets

LearningCurve 15d. Schizophrenia; Dissociative, Personality, and Eating Disorders

View Set

AAPC - Chapter 20 Practical Applications

View Set

BarSmarts Distillation & Fermentation

View Set

Global Sports and National Culture UIowa

View Set

A Game of Polo with a Headless Goat

View Set