ZoomInfo Certification for Marketing
How many Director-level Sales employees have direct dials and work at companies headquartered in Alabama?
0-2500
How many records can you match at one time using ListMatch?
100,000
How many Call Center contacts in Miami have direct phone numbers & business emails with 75 or greater Accuracy Score?
100-1000
Run a search for Publicly Traded companies that are headquartered in the San Antonio metro region. How many companies are there? (Select the range)
15-30
According to a Hubspot study, what is the average lead first response time?
42 hours
Run a search for Nonprofit organizations headquartered in the United States with 2000+ employees. How many companies are there?
500-1500
What is the impact of lead conversion on a lead contacted within 5 minutes?
50x conversion
Which of the following does ZoomInfo not track?
A contact's birthday
When you go create a new tag, what do you have to click before the record is actually labeled with that tag?
Add-->check box-->Tag
Input the following ZoomInfo ID's to ListMatch using the 'Text Input' option. When the match is finished, go into the 'Lists' tab and open the results in search. What are the four companies? (2903082, 89754756, 33263647, 11274549)
Akamai Technologies, Edwards Lifesciences, Dart Container, Box
Which of the following data points can be appended in Enhance?
All of the Above
Fill in the Blank: Identifying great fit targets at great fit accounts allows marketers to ________.
All of the above
How can we improve Sales Qualified Leads with ZoomInfo?
All of the above
Which of the following can result from too many low-quality leads?
All of the above
Go to the 'Company Industry' filters in Search, find the sub-industry of 'Advertising and Marketing'. Which primary-industry category was it sitting under?
Business Services
Which of the following is an example of a unique identifier?
Company Website
Understanding the department(s) someone reports into is an example of which of the following?
Demographic Scoring
In Advanced Search, open the Companies filter. Select Construction. Now under the Contacts filter type Controller into the Job Title search. The number of company results went ____. Now type NOT plumbing under the Company Description Keywords. The number of company results went _____.
Down / Down
In Advanced Search, open the Contacts filter. Select C-Level and VP. Now click Marketing under Job Function. The number of contacts results went ____. Now add Accounting as a job function. The number of contacts went _____.
Down / Up
What field should always be required on a FormComplete form?
What field is required for FormComplete to pull data from ZoomInfo?
Email Address
Which ZoomInfo tool allows users to quickly fill out their records even when they only have a few data points?
Enhance
True or False: Because quantity is a critical factor in Account-Based Marketing, the volume of prospects in a campaign is a top priority.
False
True or False: Enhance and Enrich are included in all tiers of the ZoomInfo Platform?
False
True or False: FormComplete can map ZoomInfo's Technology data.
False
True or False: In Intent, the Recommended Contacts provided by ZoomInfo are the actual people doing research.
False
Using ListMatch, what do the following companies have in common? (Select all that apply) Company List: Fannie Mae, Danaher, Vanda Pharmaceuticals, CoStar Group, Cogent Communications [For those with access to just European data, use this list: Glencore, Syngenta, STMicroelectronics, Adecco Group, CEVA Logistics
HQ Location
WebSights use _______ to identify the companies that visit your web pages.
IP Addresses
Where can you receive alerts in/from ZoomInfo? (Select all that apply)
In your newsfeed In alerts In your email
What ZoomInfo tool allows you to have your CRM/MAT automatically updated with current ZoomInfo records?
InboxAI
If your marketing or sales team hosts or visits an event, and comes back with some information about attendees, which ZoomInfo tool would you use to work with list in the ZoomInfo platform?
Listmatch
Which of the following privacy laws are bypassed by utilizing ZoomInfo data?
None of the Above
To set a default job title or function to appear whenever you visit a company page in ZoomInfo, you should go to:
Org Chart-->Department
Intent comes from _____.
Proprietary IP-matching technology
Which of the following best explains the value of Ideal Customer Profile?
Ranks contacts in search results by how closely they match the criteria you selected, so your best-fit contacts are at the top of your list
FormComplete can help a marketing department increase leads by? (Select All That Apply)
Reduce webform fields and increase form conversion rates Create enhanced lead scoring based on ZoomInfo's data points
The filter Contact Accuracy Score can be useful to: (Select all the apply)
See only the most recently verified contacts
Brand marketing to a prospect between product aware and solution aware lends marketers what advantage?
Shape the buying cycle
Under settings, integrations, which CRM does NOT have an available integration with ZoomInfo? (Select all that apply)
Tigerpaw Zoho Netsuite
It is possible to create a search of just those companies that have received funding from a specifc venture capital firm.
True
It is possible to select a filters that will force your search results to only show contacts that have a business email AND mobile phone
True
The ZoomInfo mobile app can connect to your calendar and suggest pre-meeting briefs for upcoming appointments.
True
True or False: Connectors are pre-built APIs that move data from ZoomInfo to a marketing system.
True
True or False: Ideal Customer Profile settings are customizable so each user can create their own Ideal Customer Profile.
True
True or False: Intent Alerts often happen BEFORE a prospect reaches out to a potential vendor?
True
True or False: It is possible to search for an employee based in Dallas, TX if their company is headquartered in New York City, NY.
True
True or False: Most buyers will reach out to potential vendors in the Product Aware stage.
True
Workflows automate the process of identifying, prioritizing, and exporting contacts.
True
You can use the term "NOT" followed by a keyword in a job title search to exclude anyone who has that word as part of their title.
True
Which feature allows you to see web traffic on your website?
WebSights
Which of the following is NOT customizable in Ideal Customer Profile?
Year-over-year growth