Chapter 11: Retailing and Wholesaling

Retailer

A business whose sales come primarily from retailing

Franchise

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople (franchisees) who buy the right to own and operate one or more units in the franchise system

Wholesaler

A firm engaged primarily in wholesaling activities.

Category Killer

A giant specialty store that carries a very deep assortment of a particular line.

Shopping Center

A group of retail businesses built on a site that is planned, developed, owned and managed as a unit.

Supermarket

A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

Off-Price Retailer

A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Speciality Store

A retail store that carries a narrow product line with a deep assortment within that line.

Department Store

A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Service Retailer

A retailer whose product line is actually a service examples include hotels, airlines, banks, colleges, and many others.

Discount Store

A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges and many others.

Convenience Store

A small store located near a residential area, that is open long hours seven days a week and carries a limited line of high turnover convenience goods.

Superstore

A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood item, and services.

Broker

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation

Agent

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions and doesnt take title to goods.

Wholesaling

All the activities involved in selling goods and services to those buying for resale or business.

Retailing

All the activities involved in selling goods or service directly to final consumers for their personal nonbusiness use.

Merchant Wholesaler

An independently owned wholesale business that takes title to the merchandise it handles.

Warehouse Club

An off price retailer that sells a limited selection of brand name grocery items, appliances, clothing and other goods at deep discounts to members who pay annual membership fees.

Factory Outlet

An off price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturers surplus, discontinued, or irregular goods.

Independent Off-Price Retailer

An off-price retailer that is either independently owned and run or is a division of a larger retail operation.

Showrooming

The shopping practice of coming into retail store showrooms to check out merchandise and prices but instead buying from an online-only rival, sometimes while in the store.

Corporate Chains

Two or more outlets that are commonly owned and controlled

Shopper Marketing

Using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

Manufacturers' and Retailers' Branches and Offices

Wholesaling by sellers or buyers themselves rather than through independent wholesales.