CMIS2250 ch 7 quiz

39. Which of the following is a true statement about the impact of social computing on a business?

A small minority of individuals contribute the majority of feedback and can provide skewed data

21. LinkedIn is a _______________________ social networking site that makes money from advertising and services.

Business-oriented

36. Which of the following is true about social commerce?

Businesses can easily learn about customers' experiences

22. A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

Enterprise Social Networks

35. Which of the following is not an example of social shopping?

Going to Amazon.com to buy a book

34. Groupon is an example of ________________

Group shopping

19. A Web site that combines content from other Web sites to form new content is called a(n) ______.

Mashup

9. The blogosphere is defined as:

Millions of blogs on the Web.

14. Crowdsourcing is:

Offering a problem to a group to solve.

15. With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users ______________.

Passively receive information, participate with the site.

31. Which of the following social shopping methods contributes to environmental sustainability?

Peer-to-peer shopping

12. Social networking Web sites:

Provide an easy, interactive tool for communicating and collaborating with other people on the Web.

30. Which of the following tools are not used by marketing professionals to compile market research?

RSS

40. Which of the following is an advantage of social commerce over traditional e-commerce?

The ability to predict buying habits based on real-time data

11. Netcasting is:

The distribution of audio files and video files.

24. Social computing has allowed customers

To be advocates and influencers.

17. Which of the following statements concerning blogging is false?

A reader can believe all of the details in a blog.

10. A wiki is:

A Web site on which anyone can post material and make changes to already posted material.

2. The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as:

AJAX

1. Organizations are using social computing in which of the following functions?

All of these.

33. Ratings, reviews, and recommendations

Are an aspect of social shopping.

38. Which of the following is not an example of social commerce?

Best Buy has a Web site which can be used to purchase products for pick up in a store

28. All of the following are used to provide online market research except

Blogs

25. Which of the following is true about the impact of social computing on customer service?

Customers themselves can be used to reduce problems.

27. Using social computing tools to do market research

Can foster closer customer relationships

37. Which of the following is a risk of social computing?

Consumer-generated content is not edited or filtered

18. The comments of consumers in the blogosphere concerning a company's products are called ____________________.

Consumer-generated media.

32. Which of the following is a type of collaborative consumption?

Craigslist

7. When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

Social computing generates faster and cheaper results.

29. The monitoring, collection, and analysis of socially generated data is called

Social intelligence

6. ____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Social marketplaces

20. Which of the following is not a social networking site?

Wikipedia

16. You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

You will be notified of updates in the content areas you selected.

13. In order to get feedback from customers, some companies make use of social computing tools providing feedback via blogs, wikis, online forums and social network sites. This is known as:

conversational marketing

5. Customers using social commerce benefit from _____________.

faster responses from vendors

26. The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________.

social intelligence

4. Facebook is a__________.

social networking site

3. Blogs and wikis fundamentally differ in terms of

their ability of users to post content

23. One of the problems that HR departments have with using social computing to recruit is

they receive many more applications than they can process.