marketing hard questions

In the Circles for a Successful Value Proposition framework, the value proposition is represented by

b. the intersection between customer needs/wants and the firm's product's benefits.

Not knowing the roles of key players in the buying process could cause a sales representative to

c. waste time and alienate people. Correct

Pioneer or breakthrough products

can change consumer prefrences

Pioneer or breakthrough products

can change consumers prefrences

Which country has embraced market-oriented economic development in spite of maintaining communist political ideals?

china

While consumers evaluate their decisions and sometimes experience postpurchase dissonance, business buyers

conduct vendor analysis

Paula is trying to determine whether the segments she is considering for her day care center will be profitable. Which of the following will NOT specifically help her in this analysis?

e. The average number of school-age children in families sending a child to the day care center. Correct

After assessing the market growth potential and market competitiveness for his company's baby products in Mexico, Harmon wanted to evaluate market access. To do this, Harmon would consider

ease of accessing or developing distribution channels and brand familiarity.

Procter & Gamble is a huge national brand manufacturer. By having leading brands like Tide and Crest, P&G

have greater control over the marketing strategy

indias populaton

highly skilled in technology

Sean moved to take a new job, and when he got sick he needed to find a doctor. He discovered during the visit that he didn't like the one he had chosen, and he knew he'd never go back to that doctor. From a marketing perspective, his situation highlights one of the key differences between products and services, known as

insperability

Global pricing strategies should be consistent with

positioning strategies

In most companies, portfolio management is typically done at the SBU or ___________ level of the firm.

product line

inflation rate in mexico was twice the rate in the us. but mexicans kept exchange constant

products more expensive, us products became less expensive

Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products. These marketers are attempting to create value through

promotion

Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. She will now evaluate whether each segment is attractive relative to all of the following EXCEPT

realistic

Which of the following would NOT be used in calculating the profitability of a segment?

segment perceptions

Phil put down the phone and told Alice, "I just love that customer. I got another big order, and they just keep on coming." Phil is likely selling to a firm in what kind of buying situation?

straight rebuy

UPS, FedEx, DHL, and other shipping companies support other firms' __________ marketing goals.

supply chain management goals

By a margin of seven to one in a survey of sales and marketing executives, respondents believed that

training and supervision are the most important aspects to success

when karen realized her dog had fleas she had an

unsatisfied need

When Val sees the RFP issued by one of his customers, he is concerned that the company has changed its specifications since it placed a previous order with him. His company's products do not meet the new specifications. In this situation, being the current vendor

will probably not be an advantage in getting the new order.

The components of global market assessment include all of the following EXCEPT

The four components of a global market assessment are economic analysis, sociocultural analysis, infrastructure/technology analysis, and analysis of government actions. (no ethnic analysis)

From a marketing perspective, what role is played by professional bloggers?

a. reviewing and giving product recommendations

When a customer purchases a DVD at a Best Buy electronics store, all of the following information flows in the supply chain are started EXCEPT

a. the purchase is added to the customer's purchasing habit records.