MGT 499 Southwest Airline
Based on the VRIO framework, which element is most represented by Southwest Airlines' practice of flying only Boeing 737s?
Value
When Southwest Airlines measures its performance using average minutes of flight delays against other airlines' average, what activity is it engaging in?
Benchmarking
Based on the strategies Southwest Airlines uses to contribute to profitability, a change in which of the following would most quickly and noticeably affect passenger satisfaction?
Increasing comparative fares that Southwest charges for its flights
In creating value for customers, which of the following would best explain Southwest Airlines' higher profitability over its competitors?
Lower prices reflect the lower costs of Southwest's services.
Based on the VRIO framework, which element is most represented by Southwest Airlines' practice of devoting enormous attention to its staff
Organization
One of Southwest Airlines' many resources is employees, who are rewarded through a profit-sharing plan that includes Southwest stock. This profit-sharing plan as an incentive to employees is considered which type of resource?
Organizational architecture
Which of the following would be considered a distinctive competency for Southwest Airlines?
Southwest is able to maintain a lower cost structure.
Although Southwest Airlines' fares cost less than many other airlines' fares, which of the following equations [with V = value (utility) to consumer, P = price, and C = cost of production] best represents why Southwest's profitability is higher?
Southwest's P - C > Other airlines' P - C
Which of the following would NOT be included among the performance drivers that Southwest uses to maintain its competitive advantage?
Superior Product Innovation
Part of Southwest Airlines' uniqueness is in its workforce's willingness to do other jobs in addition to the position they were hired for. This organizational culture provides great value to the company and is classified as what type of activity?
Support activity