MKT-301 Chapter 5
__________ is two or more people who interact to accomplish individual or mutual goals.
A group
__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.
Alternative evaluation
__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Attitude
__________ is a descriptive thought that a person holds about something.
Belief
__________ are part of the buyer's black box and produce certain responses.
Buyer characteristics
__________ are a type of buyer response.
Buying attitudes and preferences
__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Culture
__________ are part of the environment that enter the consumer's black box and produce certain responses.
Economic, technological, social, and cultural stimuli
__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.
Information search
__________ is the changes in an individual's behavior arising from experience.
Learning
__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Perception
__________ is the buyer's decision about which brand to select.
Purchase decision
__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Social class
__________ is a group of people with shared value systems based on common life experiences and situations.
Subculture
In the adoption process, __________ is when the consumer becomes familiar with the new product but lacks information about it.
awareness
In the __________ stage, the consumer seeks information about the new product.
interest
__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.
marketing stimuli
Need recognition is __________.
the first stage of the buyer decision process, in which the consumer notices a problem
In the __________ stage, the consumer considers whether trying the new product makes sense.
evaluation
In the adoption process, awareness is __________.
when the consumer becomes familiar with a new product but lacks information about it
The first step of the business buying process is __________.
problem recognition