Module 1 Business communication, management, and success

Grapevine

An informal source of company information

Verbal communication

Communication that uses words includes face to face or phone, meetings, text, email, voice mail, letters, memos, and reports

Build goodwill

Create a good image of yourself and your organization

Nonverbal communication

Does not use words such as pictures, company logos, gestures and body language, who sits where at a meeting, how long someone keeps a visitor waiting.

Inform

Explain or tell reader something

C context

How will the contexts affect reader response? Think about your relationship to the reader, morale in the organization, the economy, the time of year, and any special circumstances

What are the five basic criteria for effective messages?

Is clear, complete, correct, saves the reader's time, builds goodwill

Internal audiences

Other people in the same organization such as subordinates, superiors, peers.

External audiences

People outside the organization such as customers, suppliers, unions, stockholders, potential employees, government agencies, the press, and the general public

What does PAIBOC stand for?

Purpose, audience, information, benefits, objections, context.

What are the three basic purposes of business messages?

To inform, to request or to persuade

Request or persuade

Want the reader to react

P purpose

What are your purposes in writing or speaking?

I information

What information must your message include?

O objections

What objections can you expect your readers to have? What negative elements of your message must you deemphasize or overcome?

B benefits

What reasons or reader benefits can you use to support your position?

A audiences

Who is (are) your audiences? How do they differ? What characteristics are relevant?