Public Speaking Chapter 6: Analyzing the Audience

When gauging your audience's disposition toward the speech topic, you should take into account their

1. knowledge about the topic 2. attitude toward the topic 3. interest in the topic

New attitudes about race and ethnicity are especially evident among ______.

Gen Z

The primary purpose of speechmaking is to

To gain a desired response from listeners

Audience-centeredness involves keeping your audience foremost in your mind

at every step of speech preparation and presentation

Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its

attitude toward the topic

The tendency of people to be concerned above all with their own values, beliefs, and well-being is called

egocentrism

"Do you think gun control is a workable solution to the problem of violence in U.S. schools?" is an example of a(n) ____________ question.

fixed-alternative

Dr. Kristin Lutz is preparing an informative talk about the genetic relationship between twins for a group of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its

knowledge of the topic

Questions that require responses at fixed intervals along a scale of answers are called ____________ questions.

scale

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike, is called ______.

stereotying

Which of the following is a factor in situational audience analysis?

the size of the audience