Social Media Marketing Quizlet
True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business.
True
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication:
True
True or False: Photos that feature faces get more likes on Instagram than those without.
True
True or False: Question posts receive 100% more comments than standard text posts.
True
The "SMART framework" must be? smart, marketable, attainable, relevant and time-based smart, measurable, available, relevant and time-based specific, measurable, attainable, relevant and time-based specific, marketable, accessible, relevant and time-based
specific, measurable, attainable, relevant and time-based
A social media content strategy is _______ the planning, development and management of social media content how often and on what platforms social media content should be published the resources needed to create social media content a schedule of all social media posts
the planning, development and management of social media content
Which content strategy did Brazilian shoe and apparel brand Havaianas' leverage to drive 2X more sales, and a 57% increase in conversions?
Instagram video ads
Which of the following is NOT a benefit of social media advertising? Brand awareness Greater reach Improved search engine rankings Limited audience targeting
Limited audience targeting
What is social media listening? The process of monitoring popular television shows. The process of monitoring consumer's spending habits. The process of monitoring the most popular followers. The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
The strongest Twitter bios usually contain _____________. industry targeted keywords links hashtags emojis none of these options
industry targeted keywords
4 Social Media Disruptors
1. Voice of Society concerns 2. Regulation Impact to produce visibility 3. Brand management 4. Security risk
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
Instagram is most popular among which age group?
13-17
Instagram is owned by which company?
Meta
Which of the following is NOT one of the nine skills every social media manager MUST have?
A degree in social media marketing
Twitter allows businesses to:
* Discover whats happening * Increase brand awareness * Provide customer service * Connect with customers brand advocates and influencers ALL OF THE ABOVE
Which is generally the worst time of day to post on instagram?
3-4 p.m.
Instagram's network of creators allows businesses to:
All of the above
Which of the following is a benefit of social media marketing?
All of these options
True or False: Businesses have to pay a subscription fee to leverage the Facebook Shop feature.
False
True or False: The only way to complete a purchase with Instagram Shop is through the Facebook app.
False
True or False: Facebook is the most active social media platform in the world?
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
Which of the following is NOT an advantage of social media?
Unrealistic customer expectations
What is earned media?
What the public shares digitally and verbally about a brand.
If you are a student, how should you describe yourself with your LinkedIn headline? The internship or current job that you have. As a student at your current school. How you want to be found by a potential employer. hard worker in search of a job. None of these options.
How you want to be found by a potential employer.
Which two content strategies did beauty brand Clinique leverage to launch an exclusive 7-piece travel-sized kit when their Almost Lipstick in Black Honey surged in 2021?
Live Video and Instagram Shopping
In a company SWOT analysis, which of the following are EXTERNAL? Strengths Weaknesses Opportunities Threats Strengths and Weaknesses Opportunities and Threats
Opportunities and Threats
Which of the following are external, and help you foresee what you may be facing in the industry? Strengths and weaknesses Weaknesses and opportunities Opportunities and threats Strengths and threats
Opportunities and threats
Which of the following did Facebook NOT do as a result of COVID-19?
Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits
Which of the following should you NOT do on social media? Build a reputation for honesty. Be respectful and nice. Spell check your content. Tag or post pictures and videos of people without their permission. Treat people how you would want to be treated.
Tag or post pictures and videos of people without their permission.
Which of the following is NOT a Facebook ad objective?
demographics
Which of the following is a part of the Twitter algorithm?
fan favorites
Twitter Spaces is a way to conduct live ________ on Twitter.
stream discussions
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM? Social media advertising Television Direct Mail Radio Magazine
Direct Mail
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
How many images can you upload to Twitter per tweet?
4
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters.
40
Which celebrity helped put Instagram on the map?
Snoop Dogg
How long did it take the game Pokémon Go to reach 50 million people?
19 days
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
Which of the following are important when establishing a brand's tone of voice? The brand's character The brand's purpose The brand's tone The brand's language The brand's character, the brand's tone, and the brand's language only All of the above
All of the above
What is a great way to become an active participant on LinkedIn and Twitter? Post regular status updates Invite people to connect Use visuals Find and join LinkedIn groups All of these options
All of these options
What is a personal vision? A picture of your true self in the future It is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself. It includes all the important elements of your life and career. It helps you see into the future, as it is the framework for the process of creating your life. All of these options
All of these options
Tagging on Facebook ______.
All of these options: - Increases Google ranking- Makes posts stand out- Increases the chance of having the tagged person or company share a post- Increases SEO value
Which of the following did Instagram NOT do as a result of COVID-19?
Allowed all accounted related to COVID-19 to appear in the account recommendations and the Explore section
Which is the most used Instagram filter in the world?
Clarendon
What are values? Core principles that give meaning to your life. What intrigues and motivates you in determining how you want to spend your time. The role you will play in making your vision happen. A picture of your true self in the future. It is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself.
Core principles that give meaning to your life.
What is a way to plan, organize and schedule all social media activities? Create a blog. Create a social media calendar. Set up an Instagram account. Create a list of hashtags. Have weekly meetings.
Create a social media calendar.
Which of the following is NOT a type of Instagram ad?
Direct Message
Which of the following is NOT a twitter Ad objective?
Direct messages
Which social media network is the most used for social media advertising? Facebook Instagram LinkedIn YouTube Twitter
True or False: Tuning is the continuous process of fine tuning every post before it gets published.
False
Which are social media engagements?
Likes + comments + shares + clicks
What is the first step in a social media advertising strategy? Select the Target Market Select Platforms Select the budget Select Goals Select the Ad Format
Select Goals
What is Facebook Zero?
The declining organic reach on Facebook for Facebook pages.
What is social media reach?
The number of people who have seen any activity from your social media account.
What are personal brand attributes? Projections of what you want to accomplish in life. The words you would use to define your personality, or the value that you offer. What makes you get out of bed at 6 a.m. on a Saturday morning. What do you most enjoy doing - in your personal life and work life. None of these options.
The words you would use to define your personality, or the value that you offer.
True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.
True
True or False: Instagram posts with locations receive more engagement than posts without.
True
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.
True
What are passions? Specific objectives that you would like to achieve. What intrigues and motivates you in determining how you want to spend your time. Core principles that give meaning to your life. An action plan of what you want to accomplish in life. All of these options.
What intrigues and motivates you in determining how you want to spend your time.
What is click-baiting?
When a post uses a headline that encourages followers to click without giving information about what they will see.
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A pinned post is __________.
a post at the top of a brand's Facebook page
A customer persona is ______. a representation of a customer's target market based on data collected on employees of the company a representation of a company's target market based on data collected from existing and target customers a customer's personality a representation of customer's target market based on data collected from existing customers only
a representation of a company's target market based on data collected from existing and target customers
Using Twitter as a marketing tool allows businesses to ______.
all of these options
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
Wendy's created the first-ever #WendysBracket on Twitter to immerse fans in the NCAA tournament experience by allowing fans to build March Madness brackets through
twitter dms