Twitter Ad Types
Promoted Trends
allows company to sponsor or promote a trend/conversation. a company can start a promoter trend. expensive and only available to full-service customers
Enhanced Profile Page
create free profile pages, pay for enhanced profile pages that enable a company to do more than the regular profile page
Advertiser Cards
paid ads similar to ones that appear on google or FB. have title, image, content, twitter address. Appears on timeline
Promoted Tweets
pay twitter to promote tweet to target customers. Appears as a tweet. Can we retweeted, replied to, favorited etc. Sent only to target audience. Pay only if consumer engages with ad
Promoted Accounts
request sent to targeted twitter members to follow company on twitter. appears as "suggestion"
Promoted Videos
videos that a company wants their target audience to see. auto-play allows videos to automatically play while scrolling through timeline