Week 15

Select all that apply: Which of following is true about multimedia messaging service (MMS) - MMS messages are a sent as one complete file - it can be used to send MP3 files - MMS is not a good way to send content to customers - it can be used to send JPEG files

- MMS messages are a sent as one complete file - it can be used to send MP3 files - it can be used to send JPEG files

Select all that apply: Which of the following is true about long codes... - are more expensive that short codes - are usually the length of standard telephone - can receive replies from local and international destinations - are cheaper that short codes

- are usually the length of standard telephone - can receive replies from local and international destinations - are cheaper that short codes

Select all that apply: Mobile bank deposits are not regulated the same way as regular deposits. Which means ... - banks are not required to ask for your permission to overdraw your account for a fee - banks are required to ask for your permission to overdraw your account for a fee - money deposited by mobile into a bank account is available immediately - money deposited by mobile into a bank account may not be available for several days

- banks are not required to ask for your permission to overdraw your account for a fee - money deposited by mobile into a bank account may not be available for several days

Select all that apply: In Kenya, mobile phones can be used to deposit and withdraw money. - check the prices in banana market - deposit and withdraw money. - make calls - pay government taxes

- check the prices in banana market - deposit and withdraw money. - make calls

Select all that apply: SMS services in Kenya are used... - check traffic conditions - to connect people to some medical services. - register to vote - pay for a bus ride

- check traffic conditions - to connect people to some medical services. - pay for a bus ride

How many characters in length are supported by a Short Message Service? - 480 - 80 - 60 - 360 - 160

160

_____ are phone numbers to which users can send a text message from a mobile phone, usually to get something in return. - Common short codes - Short message services - Unstructured supplementary service data - Wireless fidelity - General packet radio services

Common short codes

T or F: According to Bill Gates, most people will not choose to have a mobile money bank account

False

Which of the following statements is not true about augmented reality? - It combines the real and virtual. - It does not require an accelerometer. - It is interactive in real time. - It is a variation of virtual reality. - It superimposes computer graphics into reality.

It does not require an accelerometer.

The messages that contain graphics, audio, video, or images as well as text are referred to as _____. - MMS - SMS - Common Short Codes - QWERTY - USSD message

MMS

Which of the following is an extension on SMS that allows picture, sound, or low-quality videos to be sent on a wireless network? - MMS - 3G - Wireless Fidelity - Common short codes - QWERTY

MMS

Which of the following statements is true about mobile phones? - It is not available at the point of creative inspiration. - It is not a good source for personalization. - Mobile phones have built in payment systems. - Audience measurement in phone marketing is inaccurate. - Majority share their mobile phones with someone.

Mobile phones have built in payment systems.

Which of the following is a disadvantage of using mobile phones in marketing? - Customers do not access mobiles for specific uses. - The mobile phones cannot be used to make online payments. - The reach is limited for mobile phones. - Most mobile marketing mediums need audience education. - Privacy and permission is needed in mobile marketing

Privacy and permission is needed in mobile marketing

Which of the following refers to a full keypad found in mobile phones like the one found in computers? - Smart board - Wireless Fidelity - Common short codes - EDGE - QWERTY

QWERTY

Which of the following is a standard keyword that is used to unsubscribe the sender's number from the service. - UNSUB - END - STOP - EXIT - HELP

STOP

Which of the following features is present in basic mobile phones? - Increased storage. - Cameras - Internet access. - Sending messages. - Wireless access.

Sending messages.

Which of the following is a disadvantage of mobile phone marketing? - Personal connection established through phone is not strong. - There is more of an expectation that goods and services will be free. - content for mobile phones cannot generate big revenue. - Some features of phones can require an extensive education process. - The audience measurements using mobiles phones are not accurate

Some features of phones can require an extensive education process.

Which of the following is not a reason why mobile phone is important in marketing? - The mobile phones have convenient screen and keypad. - It is available at the point of creative inspiration to users. - Mobile phone users have less anonymity than Internet users. - Mobile phones have a built in payment mechanism to handle billing - It provides better personal connection than laptops.

The mobile phones have convenient screen and keypad.

T or F: Money stored directly on mobile wallets may not have the same protections as checking accounts

True

Which of the following is not an advantage of using SMS in marketing? - Messages are likely to be read very soon after they have been sent. - It can be used as a tool in customer relationship management. - SMS promotions have a relatively low cost - Users are not reluctant to avail phone numbers for marketing messages. - It can be used to send personalized messages to customers.

Users are not reluctant to avail phone numbers for marketing messages.

Which of the following is a major difference between Web site visits from a personal computer and visit from a Mobile device? Visit from mobile devices are not supported by an operating system. - Visits from mobile devices are not likely to convert to a sale. - Visits from mobile phones are likely to be more purpose driven. - Mobile phone users do not have access to HTML browsers - Mobile phones' navigation is easier compared to computers' navigation

Visits from mobile phones are likely to be more purpose driven.

_____ is a means by which portable devices may connect to the Internet wirelessly. - Short message service - USSD - Wireless Fidelity - Common short codes - QWERTY

Wireless Fidelity

Which of the following refers to a set of standards that allow Web access on mobile devices? - Common short codes - Enhanced Data Rates of GSM Evolution - Unstructured supplementary service data - Global system for mobile communications - Wireless application protocol

Wireless application protocol

Which of the following is not a feature offered by feature phones? - Increased storage. - Cameras - Internet access - Sending messages. - Wireless capabilities

Wireless capabilities

Texting to participate refers to _____. - conducting SMSs competitions to generate revenue - the use of text messages for donation and charity - receiving messages from a broadcaster or a company - eliciting immediate responses through SMSs - subscribing to informatory SMSs from a Web site

eliciting immediate responses through SMSs

A mobile phone has features such as camera, internet access and radio. However, it cannot be used to add applications and does not use a featured operating system. This could be classified as a _____ phone. - smart phone - featured phone - 3g phone - Wi-Fi phone - basic phone

featured phone

A task driven user _____. - has a very specific purpose for visiting a Web site. - is less likely to spend time hunting for a solution - is more likely to spend time hunting for a solution - always has a location specific requirement - has a budget constraint for accomplishing a task

has a very specific purpose for visiting a Web site.

Which of the following is not a type of mobile marketing - in game marketing - QR codes - SMS marketing - photo vectoring - Apps advertising

photo vectoring

Which of the following is not true about shortcodes. - are good for marketing campaigns - there are no additional fees for using standard shortcodes - a shortcode is between 3-7 digits - shortcodes can be used between countries

shortcodes can be used between countries

Many of the mobile services and apps in Kenya use texting (SMS) because most people don't have - smartphones - access to WiFi - cell accounts - access to cell tower communication

smartphones