4 P's of Marketing
Flyer
Promotion
Flyer for a lawn care company stuck in your mailbox
Promotion
Instagram ads
Promotion
Magazine advertisement
Promotion
While reading People you notice an ad for Marriott's newest hotel in Mexico
Promotion
Your professor's lecture on the 4 Ps
Product
Your state's Republican candidate running for office
Product
While scrolling through Instagram, you notice a photo advertisement for Wayfair.com
Promotion
Word of mouth
Promotion
A friend recommends a new restaurant that you need to check out
Promotion
Coca-Cola vending machine
Place (distribution)
Home 31 party
Place (distribution)
Target
Place (distribution)
Walmart's website offers thousands of products that you can purchase
Place (distribution)
Walmart.com
Place (distribution)
You grab a Coke from the vending machine on the way to class
Place (distribution)
You visit your local Target store to purchase a new calculator for your calculus class
Place (distribution)
Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes
Place (distribution)
Exchange
Price
Making dinner for a friend in exchange for him fixing your computer
Price
Rent
Price
Tuition
Price
Valet parking
Price
You and your roommate pay $950 a month to rent an apartment close to campus
Price
You pay $10 to park your car at the arena to see the big game
Price
You pay your college tuition for this semester
Price
A couple of years after graduation, you buy your first home
Product
A new personal assistant app for the iPhone
Product
Lecture
Product
New app
Product
Republican candidate
Product
Starter home
Product