4 P's of Marketing

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Flyer

Promotion

Flyer for a lawn care company stuck in your mailbox

Promotion

Instagram ads

Promotion

Magazine advertisement

Promotion

While reading People you notice an ad for Marriott's newest hotel in Mexico

Promotion

Your professor's lecture on the 4 Ps

Product

Your state's Republican candidate running for office

Product

While scrolling through Instagram, you notice a photo advertisement for Wayfair.com

Promotion

Word of mouth

Promotion

A friend recommends a new restaurant that you need to check out

Promotion

Coca-Cola vending machine

Place (distribution)

Home 31 party

Place (distribution)

Target

Place (distribution)

Walmart's website offers thousands of products that you can purchase

Place (distribution)

Walmart.com

Place (distribution)

You grab a Coke from the vending machine on the way to class

Place (distribution)

You visit your local Target store to purchase a new calculator for your calculus class

Place (distribution)

Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes

Place (distribution)

Exchange

Price

Making dinner for a friend in exchange for him fixing your computer

Price

Rent

Price

Tuition

Price

Valet parking

Price

You and your roommate pay $950 a month to rent an apartment close to campus

Price

You pay $10 to park your car at the arena to see the big game

Price

You pay your college tuition for this semester

Price

A couple of years after graduation, you buy your first home

Product

A new personal assistant app for the iPhone

Product

Lecture

Product

New app

Product

Republican candidate

Product

Starter home

Product


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