Corporate Comm. Exam 1 (Ch. 1-5 Argenti)

Old time PR and how it emerged to become what it is today.

"flak" era in which

Who is listed as legends of the PR field?

Ivy Lee Edward Bernays Howard Rubenstein Daniel Edelman - Helped pr develop from its journalistic roots into a more refined profession.-

In a corporation, which department usually pays for product advertising?

Marketing department

What is the perception of corporations in society today?

Negative.

What is the relationship of internal communication with an organization's human resources department?

a collaborative relationship as they cover topics from employee benefit packages to corporate strategic objectives.

What are Employee Relations

communications to and among employees

What is issue advertising a subfunction of?

corporate advertising

How has technology helped or hindered pressure groups trying to exert their influence on organizations?

technology has made it easier for groups to come together and voice their opinion. Social media helps information grow faster, so corporation's are constantly under the spotlight.

Do most managers think strategically about communication?

yes

Should the corporate communication function be centralized or decentralized?

Centralized

What are the steps in managing a corporate identity process?

1. Identity audit: Assessing current reality and public view 2. See identity objectives:Clear goals set by senior management and must explain how each constituency should react. 3. Develop designs and names: 4. Design prototypes 5. Launch and communicate 6. Implement program

What are the things that corporate advertising can accomplish?

1. Increase sales 2.Create a stronger reputation 3.recruit and retain employees

What office usually pays for corporate advertising?

CEO's office

What are government relations

Also known as public affairs, Government relations is another piece of a corporate communications strategy that involves external audiences. These audiences can include as lawmakers, lobbyists, watchdog groups and, of course, the government itself. Communications departments that spend time dealing with government relations usually will delegate this role to a specialized individual or team. A government relations professional will need to have extensive knowledge of government processes, have relationships with key lawmakers and understand how to work with lobbyists. A company might even employ a lobbyist to represent its interests and try to influence decision makers.

Who should the corporate communication function report to?

Directly to the CEO. Successful communication strategy comes right from the top, as it is more structured and focused.

What is the definition of Identity and Image?

Identity is the org. values and who they are. image is how their constituents view them .

What are Shareholder Relations

Investor relations is an important part of public companies' corporate communications. Like employees, investors are considered an internal audience, as they have a particular stake in a company's financial security. Communications to investors include annual reports, quarterly updates, stock news, market analysis, board of trustees meeting minutes and financial reporting. A corporate communications office might also send its investors industry updates, which can include media coverage the company has received — negative or positive — and updates on what the competition is doing and how the company compares.