Deca 2 challenge questions

Which of the following factors characterized the growth phase of business cycles

Consumers and producers are borrowing more money

Which of the following methods of making change could be used during a power or mechanical failure?

Count forward method

Matt takes the time to research his client before he makes a sales presentation. That way, he can tailor the presentation to the specific client. Which characteristic of a successful salesperson does Matt display?

Customer knowledge

When explaining product features and benefits to a customer it's important to remember that

Customers buy benefits

Dominic is always completely upfront and honest with his customers about product information which characteristic of a successful salesperson does Dominic display

Ethics

Which of the following is the best way to Jamie suspicions customers

Explain and demonstrate good service as many times as you need to

A salesperson points out that a car has side impacts air bags. The sales person has identified a product

Feature

Which of the following would provide you with information about the health of the us economy

Gross domestic product

A target market can be described as the

Group of customers the business seeks to attract

When someone says that a business has positive relations with its internal customers the person means the business has

Happy employees

Which of the following is the best way to handle slow and methodical customers

Help them along by not overwhelming them.

Customer relations skills such as courtesy and friendliness should be emphasized during a businesses

Hiring process

What will probably result if aggregate demand continues to grow and production cannot meet the demand

Inflation

Businesses strive to retain current customers because

Less expensive than attracting new customers

Which of the following is the best way to handle domineering superior customers

Let them have their say

The best way for a business to communicate with customers is to

Listen respectfully

Overall, what does marketing allow us to do?

Live our daily lives

Geographic segmentation is dividing a market by where customers are

Living

Any time too much change is given to a customer it represents a(n) ————- for the business

Loss

Karen has always wanted a horse l, and she has finally saved enough money to buy one very soon. In marketing terms Karen is a

Market

The Thompson company decided it would be more successful if it divided the total market for its products into smaller more specific groups of consumers. This business is engaged

Market segmentation

Abby wants to sell her product to a skeptical customer, so she claims it will last forever even though she knows this isn't true her actions are considered

Misrepresentation

Bobby sells a product to his customer but he doesn't check to see if it passed its most recent safety test. Bobby's guilty of

Negligence

Which of the following is the best bat to handle leave me alone customers

Never press for sales or decisions

A sales person sound as you can see the larger capacity of these washing machines will enable you to wash more clothes at one time the sales person has identified what type of benefit of the product

Obvious

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based kn

Occasion response

During which phase of the business cycle are industries and businesses producing and selling goods at their maximum

Peak

During which phase of the business cycle would there most likely be shortages of workers in captain skill areas?

Peak

The top of the business cycle is known as the

Peak

Justin has been told "no" about 10 times today by potential customers. He doesn't get discouraged or give up, however he's determined to keep looking for ways to make sales. Which characteristic of a successful salesperson does Justin display ?

Persistence and patience

Which of the following is an activity in the product/service management function

Phasing out unprofitable products

Haley has spent a great deal of time practicing and perfecting her sales presentation. What aspect of selling does this illustrate?

Planned communication

Two retail stores are striving to offer products for the lowest prices and best values in town. What role of selling in our economy does this illustrate?

Promotes competition

Which of the following is an illegal sales activity

Providing inaccurate product information

The government can restrict the flow of money by

Raising taxes

Gross domestic product that has been adjusted for inflation is knows as

Real GDP

If the contraction phase of the business cycle lasts for six months it's called an

Recession

The first step in the process of recommending specific products to customers is to

Review the customers needs

Which group of employees is most instrumental in building customer Goodwill

Salesperson

Mass marketing is not as precise as ———— marketing

Segment

Christian doesn't receive a lot of close supervision for his sales work, but he manages his time well and stays on task while characteristic if a successful sales person does christian display

Self motivation

A customer interested in buying is Danielle was told by the sales person the stereos size weight number of transistors an amount of wine at the customer left without buying what did the sales person do wrong

Sold product features instead of customer benefits

Reggie's customer is purchasing a new printer, so he mentions the need to pick up an ink cartridge at the same time. This is an example of

Suggestion selling

Which of the following is true of ethics

They are basic principles that govern behavior

Why should a businessperson understand business cycles ?

To make plans that will level out cycles

When a business strives to make every customer experience a positive one, it is remembering its

Touch points

Jared a salesperson at a sporting goods store. Suggest that his customer purchase a less expensive tennis racket that will still meet his needs of playing just a few times a year. This is an example of

Trading down

The bottom of the business cycle is called a

Trough

When there are high levels of unemployment and business failures the business cycle is in its —— phase

Trough

How long do most business cycles last ?

Varying lengths of time

A product being in great demand is a factor that might encourage businesses to

adjust prices

To buy a product, customers in a market must first

be willing to buy the product

In the marketing concept whose point of view matters most

buyers

Which marketing function involves determining where products will be sold

channel management

Of the following which is a durable good

coffee mug

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper

competition

A salesperson who tells a customer that a particular product will be easy to keep clean has presented a

customer benefit

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using

demographic

When using mass marketing, marketers seek to appeal to the

entire market Entire market. Mass marketing involves the entire market—not local, loyal, or teen customers, in particular.

Marketing is described as creating

exchanges

The period of time during the business cycle when production and employment increase is called

expansion

Selling laws exist at a ___________ level

federal and state

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

functions

A benefit to producers and consumers of a growing economy is that it provides

higher standard of living

A new sports car has bright red paint. The bright paint is a feature rather than a benefit of the car because

it is a physical characteristic of the car.

When marketers sort customers psychographically, they divide them by

lifestyle habits

According to the marketing concept keeping company goals in mind means

maintaining the firm's purpose

Identify the marketing function in the following situation: while shopping at the mall, Susan is asked her opinion on different brands of shampoo

marketing information management

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

mass marketing

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

pricing

Which marketing function involves creating the correct product mix for a business

product/service management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

promotion

Which of the following is a tangible product

shirt

Marketers divide their markets by grouping customers according to their

similarities

Parker is making a sales presentation to a customer. He wants to make sure his company, not his competitor, gets its business. By telling the customer negative, untrue facts about his competitor, Parker is engaging in

slander

The same person can be included in more than one

target market

Maureen is a salesperson who will only buy products from those who buy from her. This illegal process is known as

reciprocity

Which of the following words best describes the role of customer service in selling

relationship

When the total market is divided, one of its groups is called a market

segment

Which of the following is an intangible product

A yearly checkup

Customer service expectations are

Based on past experiences

Which of the following is the best way to handle irritable moody customers

Be consistent with your positive behavior

Samantha never uses "strong-arm tactics " or attempts to pressure her customers into making a purchase which characteristic of a successful salesperson does Samantha display

Belief in selling as a service

Gift giving and entertaining are considered ethical issues because they risk crossing into which if the following legal problems

Bribery

Ups and downs in the level of economic activity over a period of time are called a

Business cycle

Which of the following is an example of a rational buying decision

Buying a new furnace to cut down on energy costs

Which of the following Is a true statement about customers buying decisions

Buying decisions are usually a combo of emotional and rational reasoning

One of the factors that affects business cycles is the total demand for goods and services known as

Aggregate demand

Which of the following is the best way to handle impatient-customers

Agree first on common points.

Why should a sales person select a moderately priced product to show their customer

Allows room for trading up or trading down

Which is an example of libel

An employee writes something untrue about a competitor

Which of the following is the best way to handle argumentative customers

Ask simple, polite questions with options.

The body of customers upon which a business can rely for significant repeat business is called it's

Clientele

A businesses tangible environment might include a

Comfortable waiting room

Building positive customer relations is one of the least expensive ways for a business to

Compete with other businesses

Sorting customers by their physical and social characteristics is called ________ segmentation

Demographic

Money is usually placed in a cash register drawer according to its value in...

Descending order left to right

Which of the following activities is an aspect of marketing a service

Determining how much to charge for a haircut

A sales person might encounter a legal problem if their employer

Encourages a sales person to bribe a customer