Digital marketing
True or False? When Possible, You Should Try and Use Extensive Vocabulary in Your Writing. True, extensive vocabulary makes you appear more credible and confident. True, people make purchasing decisions based on if you look smarter than your competitors. False, extensive vocabulary makes you appear less credible and confident. False, extensive vocabulary takes up too much space on a page.
False, extensive vocabulary makes you appear less credible and confident.
17. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? A) Psychographics B) Return on investment C) Advertising results D) Word of mouth
A) Psychographics
11. True or false? It's not wise to include social media links in your advertising.
B) False
15. What is the primary area you should consider when comparing different messaging channels? A) The channels that theoretically make the most sense. B) The channels your customers are currently using. C) The channels that are common in your industry. D) The channels that are the most trendy at the moment.
B) The channels your customers are currently using.
18. What year was the first email sent? A. 1960's B. 1970's C. 1980's D. 1990's
B. 1970's
4. How many hours per week does the average adult spend with digital media? A. 10 B. 20 C. 30 D. 40
B. 20
3. How many touches does it take to generate a viable sales lead? A. 3-5 B. 6-8 C. 9-11 D.12-14
B. 6-8
1. Which of the following is not one of the three stages of the Inbound Methodology? a. Attract B. Convert C. Delight D. Engage
B. Convert
12. True or False: 30% of people like when brands respond to questions A. True B. False
B. False
13. True or False: Having great content will extend your reach, lessen engagement, build more loyalty and drive more sales A. True B. False
B. False
19. True or False: Ray Hamilton sent the first email. A. True B. False
B. False
5. True or False: Every minuet Twitter users tweet nearly 30,000 times A. True B. False
B. False
11 Which of the Following Twitter Stats is incorrect? A. 500 million tweets are sent every day. B. 23x is how much higher Twitter's engagement is than on Facebook. C. 250 million hours of live video are streamed on Twitter every day. D. 80% of Twitter's advertisers' inbound social customer service requests happen on Twitter
C. 250 million hours of live video are streamed on Twitter every day.
6. Which of the following is not part of the 4 step ideation process? A. Gathering Raw Material B. Digesting the Material C. Create a detailed plan how to use the material D. The "eureka" momen
C. Create a detailed plan how to use the material
Short-form are what? (lecture6) News releases Emails Blog posts Call to actions
Call to actions
14. What is the definition of Graymail? Email you are receiving but did not opt into and do not want Email you technically opted into but do not really want. Email you did not opt into but decided you want to keep receiving Email you opted into and would like to continue receiving
Email you technically opted into but do not really want.
Digital marketing uses channels such as (lecture) Website & Mobile channels Social media PPC All of the above
All of the abov
7. True or false? If you take the time to do a comprehensive content audit, there's no need to perform an event-based audit.
B) False
What is at the top of the brand pyramid? (Lecture1/book ch1) Features & attributes Emotional benefits Brand Idea Brand product
Brand Idea
Having "click here" on your ad will guarantee Google will accept your ad (lecture 6/google ads) True False
False
The goal of the "Plan" step in the sprint cycle is to determine the most impactful action items to implement to get closer to the current docs metric goal (Hubspot growth driven) True False
True
The three stages of the buyer's journey are awareness, consideration, and decision (Lecture1/hubspot content) True False
True
What Is a Conversation? A conversation is an interactive communication between two or more parties. A conversation is an interactive communication that can only occur in person or over the phone. A conversation is an interactive communication between robots. A conversation is the passive communication that occurs through likes and shares on social media channels
A conversation is an interactive communication between two or more parties.
20. How can conversion optimization affect your return on investment? A) Conversion optimization has the potential to positively impact your return on investment by lowering your cost to acquire a customer. B) Conversion optimization has the potential to negatively impact your return on investment because changing elements on your page doesn't increase the trust of your customers. C) Conversion optimization won't impact your return on investment. No one cares if call-to-action buttons are red or green.
A) Conversion optimization has the potential to positively impact your return on investment by lowering your cost to acquire a customer.
16. What are the steps to building an effective conversion path? A) Create awareness, determine your end point, chart your course, and analyze. B) Attract, convert a lead, close a deal, and delight a customer. C) Create awareness, determine your end point, chart your course, build a ship, ahoy matey. D) Create awareness, chart your course, optimize, convert a qualified lead.
A) Create awareness, determine your end point, chart your course, and analyze.
5. How would you describe what your team is working on in the continuous improvement stage? A) The team runs a repeatable, agile process where they continuously collect real user data to build the highest impact items that deliver more user value and drive company-wide growth. B) The team runs a repeatable, agile process where stakeholders can create a quarterly wish list of items they want to see on the site and the team will build them. The more items that are created for stakeholders, the more likely they will continue to fund your website efforts. C) The team shifts from web design to content marketing. They will now attack all industry keywords using the "hub and spoke" strategy and create new blog and pillar page content. D) The team will now work to discover new personas and start developing new content and sitewide personalization around these personas. Discovering and building for every possible type of website visitor is critical to good website performance.
A) The team runs a repeatable, agile process where they continuously collect real user data to build the highest impact items that deliver more user value and drive company-wide growth.
14. What are the steps to implementing a conversational growth strategy? A) Think, Plan, Grow B) Think, Plan, Implement C) Think, Grow, Optimize D) Chat, Think, Grow
A) Think, Plan, Grow
12. True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels.
A) True
8. At a minimum, to create an effective topic cluster, you need to link __________. A) all relevant subtopics to your pillar page B) your pillar page to all relevant subtopics C) your pillar page to all relevant subtopics, and link all relevant subtopics to your pillar page D) all relevant subtopics to corresponding product or service pillar pages
A) all relevant subtopics to your pillar page
10. True or False: 84% of consumers are more likely to buy from a brand they follow. A. True B. False
A. True
20. True or False: PPC advertisement stand for Pay Per Click A. True B. False
A. True
7. True or False: 42% of marketers only make impactful improvements to their website once or less a year. A. True B. False
A. True
9. True or False: Journey Mapping is one of the 7 key parts of website strategy A. True B. False
A. True
16. True or False: Monitoring Hard Bounce is one of the 6 key components of email deliverability A.True B. False
A.True
6. What does SMART stand for in SMART goal? A) Source, Measurable, Attractive, Relevant, and Timely B) Specific, Measurable, Attainable, Relevant, and Timely C) Sustainable, Measurable, Attainable, Relevant, and Timely D) Source, Medium, Attainable, Relevant, and Timely
B) Specific, Measurable, Attainable, Relevant, and Timely
What is the most important lesson a marketer need to remember (all lectures/all hubspot) Marketing is a way to make money and sell people products You do not need to care about your customers If you want to succeed in the digital world you need to abandoned you humanity Be human and helpful
Be human and helpful
13. What is a conversational growth strategy? A) A conversational growth strategy is the systematic outbound outreach you and your team perform to increase a relationship with a lead. B) A conversational growth strategy is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. C) A conversational growth strategy is about delivering the right message to the right person at the right time, every time. D) A conversation growth strategy is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.
C) A conversational growth strategy is about delivering the right message to the right person at the right time, every time.
19. What is a vanity metric? A) A metric that shows the sentiment of your brand in social B) A key performance indicator (KPI) that shows you how popular your company is C) A surface-level metric that doesn't correlate with your business success
C) A surface-level metric that doesn't correlate with your business success
18. What is conversion optimization A) Conversion optimization is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. B) Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. C) Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. D) Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. E) Conversion optimization is the process of building relationships with your prospects with the goal of earning their business when they're ready.
C) Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
9. Why is social media an important part of inbound marketing? A) Social media helps you reach millions of people in distant countries. B) Users have the best customer service experiences in social media. C) Social media is a one-to-one medium you can use to market in a direct, human way. D) Social media has better advertising options than traditional media.
C) Social media is a one-to-one medium you can use to market in a direct, human way.
What is A/B testing? (lecture 6/hubspot email) Alphabet testing Comparing two versions against each other A scientific test A test that is pass or fai
Comparing two versions against each other
10. A social media audit will provide you value in all of the following areas EXCEPT: A) You can determine the best mix of content on the right channels at the right times. B) You can identify opportunities to better engage with customers. C) You can adjust budgets and calculate ROI. D) You can negotiate rates with a social advertising vendor.
D) You can negotiate rates with a social advertising vendor.
8. Which of the following is not part of the User Research Process A. User Questions B. Research C. Report D. Continuous Improvements
D. Continuous Improvements
15. Which of the following is not part of the outline for testing marketing emails A. Define the goal of the test B. Design the test C. Review and Start the Test D. Repeat the test two more times
D. Repeat the test two more times
After you digest material it is best to put the ideas together immediately. (Hubspot content marketing) True False
False
The S and W in SWOT are external and do not matter. (Lecture 1) True False
False
True or False? It's Necessary to Conduct A Social Media Audit Every 2-3 Years.
False
When it comes to keyword match there is only the exact match (lecture 6/book 13) True False
False
When marketing a product it is best to NOT do any research on the market. (lecture / book ch1) True False
False
You should revisit your KPIs every 18 months (Hubspot social media) True False
False
True or False? Your Content Creation Framework Should Stay Consistent Over Time. True, the best way to remain efficient is to stick with a process. True, the investment to update a process can be very expensive and time intensive. False, as business goals and content change, so should your process to support them. False, your process should be updated every time a new team member join.
False, as business goals and content change, so should your process to support them.
What are KPI for? (Book ch 3) How you make a cake How to measure each goal Why you are a marketer The reason for living
How to measure each goal
2. User research can be incorporated throughout the GDD methodology, but when is it most commonly used? A) In the strategy stage and the plan step of the continuous improvement stage. B) After your boss requests a deep-dive analysis of website performance. C) Directly before the launch pad stage to gather data to validate your ideas to your boss. D) Directly after the launch pad stage is complete to test its effectiveness. -Growth- Driven Design Hubspot certification, Conducting user research quiz
In the strategy stage and the plan step of the continuous improvement stage.
Which network has the longest life for a piece of content? (Hubspot social media) Facebook LinkedIn Snapchat Pinterest
What does the P in PESTEL mean? (Lecture 1/b) Policy Providence Political Private
Political
What does the marketing mix include? (Lecture 1/marketing classes) Analyzing the market Product, Distribution, Promotion, Price Selling everything Knowing who to targe
Product, Distribution, Promotion, Price
All of The Following Are Examples of A SMART Goal EXCEPT: increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals.
Significantly reduce the amount of time the team spends on creating content.
A SMART objective is? (lecture 1) Soap, Moistuiser, Acetone, Ring light, Toner Specific, Measurable, Attainable, Realistic, Time-bound Specific, Metric, Add, Revisit, Time-bound Strategic, Provide, Attainable, Restrictive, Time-bound
Specific, Measurable, Attainable, Realistic, Time-bound
1. Which of the following factors is not defined in the goals step in the strategy stage A) Omissions B) Key performance indicators (KPIs) C) Tasks to be completed D) Target goals
Tasks to be completed
4. Which of the following statements best describes why it's important to invest in the continuous improvement stage? A) The primary reason to invest in the website continuously is so you can add blog posts and pillar pages to the site. This type of content marketing will help your site get ranked on search engines and grow your organic website traffic. B) The launch pad is not the final product — it's simply a starting point. Modern hyper-growth companies view their website as a growth asset that should be continuously invested in to deliver more user value, help scale the company, and drive true business growth. C) Having a small monthly budget for your team to update content and maintain the website's technology is key for credibility with users. D) It's actually not that important to improve the website. If your team is happy with the initial launch pad website, you can move on to other marketing activities.
The launch pad is not the final product — it's simply a starting point. Modern hyper-growth companies view their website as a growth asset that should be continuously invested in to deliver more user value, help scale the company, and drive true business growth.
What is the purpose of banner advertising? (lecture 6) To catch the attention of a similar audience as yours To make people paranoid To make people realize that they should buy more stuff online There is no purpose
To catch the attention of a similar audience as yours
2. True or False: The M in SMART Goals stands for Measurable. True False
True
Buyer personas are important for marketers to know their target market. (HubSpot content marketing) True False
True
True or False? Content Marketing Is A Relatively New Practice That Became Popular In The 1950'S With The Boom Of Advertising Firms.
True
True or False? Social Media Is A Key Driver for Word-Of-Mouth Marketing.
True
17. Which of the following is not a stage of the Buyer's Journey? Unaware Stage Awareness Stage Consideration Stage Decision Stage
Unaware Stage
A Shortcut to Improving Your SEO Is To ____________. continuously optimize your pages based on updated keyword research get referenced on sites that already rank well add more keywords to a page you want to rank for use more images than text
get referenced on sites that already rank well
3. Fill in the blank: A user question helps your team understand ________. A) a focus metric B) user challenges C) wish list items D) prioritization
user challenges
