Quiz 1 Social Media Analysis
Social Media
- One to many communication nature, very broad, and intended to create buzz - user takes content they own and shares content with many - intended to transmit information in a broad manner, it is a TOOL to transmit info
MySpace
- Peaked 2005-2006 - Had Top 8 - Allowed users to share media and link music to profile - lost all content uploaded before 2016 - too many ads aided their demise
- first business social network - builds community and allows users to follow companies as well as users - profile shows degrees of connection
Six Degrees
- pioneer of the platforms - allowed people to connect with one another - lasted until 2001
Social Networking
- two way nature, very specific - intended to create community within users, WAY TO ENGAGE - users use social media networking platforms to find community for specific or similar interests, groups of people
2007: hashtag debuts 2012: bought Vine 2013: Goes public 2016: discontinued Vine 2019: bans all political ads
2010: First social media made for the smartphone - 1 million users in two months 2012: Now available for Androids 2013: ability to tag photos 2015: boomerang arrives 2016: Stories are launched, algorithm introduced 2018: IGTV launched
Snapchat
2013:Stories 2014: Got hacked and ads introduced 2015: New filters launched, discover launched 2016: memories launches 2017: Snap Map
2004
Facebook launched
2015
Filters introduced
YouTube
First website/social intended to share, upload, and watch content 2005: Nike ad gets 1 million hits 2006: bought by google
2002
Friendster launched
2010
Instagram launched
1960-1970
Internet is booming
2003
LinkedIn/Myspace launched
2014
Musical.ly launched
Facebook Usage
Number 1 in World usage 2.6 billion users
Youtube Usage
Number 2 in World usage 2 billion users
WeChat usage
Number 5 in world usage 1.2 billion users
1996-1997
Six Degrees launched
2011
Snapchat launched
The Powerhouse 2006 - opened user age to anyone over 13 years old - launched News Feed 2007 - Changed the way brands and advertisers reach their audiences - games and other apps integrated 2009 - The Like button arrived 2012 - Company went public and generated over $40 billion in revenue - bought instagram
TikTok
The one no one can compete with - Launched September 2016, originally musical.ly - Most downloaded app in US in 2018 - could be banned in US
2017
TikTok launched
2006
Twitter launched
2012
Vine launched/the Selfie invented
2009
WhatsApp launched/biggest revolution of social media in 21st century -government interferes with social platforms
2005
YouTube launched
Friendster
allowed people to connect with one another and share media
MAU
monthly active users
QZone usage
number 10 in world usage 517 million users
Reddit Usage
number 11 in world usage 430 million users
Kauishou usage
number 12 in world usage 400 million users
Snapchat usage
number 13 in world usage 397 million users
Pinterest usage
number 14 in world usage 367 million users
Twitter usage
number 15 in world usage 326 million users
WhatsApp usage
number 3 in world usage 2 billion users
Messenger usage
number 4 in world usage 1.3 billion users
Instagram usage
number 6 in world usage 1.08 billion users
TikTok usage
number 7 in world usage 800 million users
QQ usage
number 8 in world usage 694 million users
Sina Weibo usage
number 9 in world usage 550 million users
Whole package platforms
platforms whose nature exists in both social media and social networking EX: Facebook, Twitter, Pinterest, Instagram, SinaWeibo, TikTok
social networking
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. EX: Messenger, WhatsApp, WeChat, Snapchat, LinkedIn, QQ, QZone, Reddit, Dating apps
Social media as artists
to communicate with fans, to engage and interact with fans, to share information [release dates, concerts, merch], to establish a relationship, build a community for fans [fan club]
Social Media as users
to connect with friends/family, to keep up with people you otherwise don't talk to on a regular basis, to find people with similar interests, to get information or news
Social media as businesses/brands
to get business, to reach consumers, to share important information [hours, sales, new lines, services, etc], to unite consumers and create community
Social Media as consumers
to see new products, to discover new brands, to see products in use or on people, to share in common interests with others, to interact with products or artists/athletes/brands
USG
user-generated content
Social media
websites and applications that enable users to create and share content or to participate in social networking. EX: Tumblr, YouTube, Blogs