Quiz 1 Social Media Analysis

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Social Media

- One to many communication nature, very broad, and intended to create buzz - user takes content they own and shares content with many - intended to transmit information in a broad manner, it is a TOOL to transmit info

MySpace

- Peaked 2005-2006 - Had Top 8 - Allowed users to share media and link music to profile - lost all content uploaded before 2016 - too many ads aided their demise

LinkedIn

- first business social network - builds community and allows users to follow companies as well as users - profile shows degrees of connection

Six Degrees

- pioneer of the platforms - allowed people to connect with one another - lasted until 2001

Social Networking

- two way nature, very specific - intended to create community within users, WAY TO ENGAGE - users use social media networking platforms to find community for specific or similar interests, groups of people

Twitter

2007: hashtag debuts 2012: bought Vine 2013: Goes public 2016: discontinued Vine 2019: bans all political ads

Instagram

2010: First social media made for the smartphone - 1 million users in two months 2012: Now available for Androids 2013: ability to tag photos 2015: boomerang arrives 2016: Stories are launched, algorithm introduced 2018: IGTV launched

Snapchat

2013:Stories 2014: Got hacked and ads introduced 2015: New filters launched, discover launched 2016: memories launches 2017: Snap Map

2004

Facebook launched

2015

Filters introduced

YouTube

First website/social intended to share, upload, and watch content 2005: Nike ad gets 1 million hits 2006: bought by google

2002

Friendster launched

2010

Instagram launched

1960-1970

Internet is booming

2003

LinkedIn/Myspace launched

2014

Musical.ly launched

Facebook Usage

Number 1 in World usage 2.6 billion users

Youtube Usage

Number 2 in World usage 2 billion users

WeChat usage

Number 5 in world usage 1.2 billion users

1996-1997

Six Degrees launched

2011

Snapchat launched

Facebook

The Powerhouse 2006 - opened user age to anyone over 13 years old - launched News Feed 2007 - Changed the way brands and advertisers reach their audiences - games and other apps integrated 2009 - The Like button arrived 2012 - Company went public and generated over $40 billion in revenue - bought instagram

TikTok

The one no one can compete with - Launched September 2016, originally musical.ly - Most downloaded app in US in 2018 - could be banned in US

2017

TikTok launched

2006

Twitter launched

2012

Vine launched/the Selfie invented

2009

WhatsApp launched/biggest revolution of social media in 21st century -government interferes with social platforms

2005

YouTube launched

Friendster

allowed people to connect with one another and share media

MAU

monthly active users

QZone usage

number 10 in world usage 517 million users

Reddit Usage

number 11 in world usage 430 million users

Kauishou usage

number 12 in world usage 400 million users

Snapchat usage

number 13 in world usage 397 million users

Pinterest usage

number 14 in world usage 367 million users

Twitter usage

number 15 in world usage 326 million users

WhatsApp usage

number 3 in world usage 2 billion users

Messenger usage

number 4 in world usage 1.3 billion users

Instagram usage

number 6 in world usage 1.08 billion users

TikTok usage

number 7 in world usage 800 million users

QQ usage

number 8 in world usage 694 million users

Sina Weibo usage

number 9 in world usage 550 million users

Whole package platforms

platforms whose nature exists in both social media and social networking EX: Facebook, Twitter, Pinterest, Instagram, SinaWeibo, TikTok

social networking

the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. EX: Messenger, WhatsApp, WeChat, Snapchat, LinkedIn, QQ, QZone, Reddit, Dating apps

Social media as artists

to communicate with fans, to engage and interact with fans, to share information [release dates, concerts, merch], to establish a relationship, build a community for fans [fan club]

Social Media as users

to connect with friends/family, to keep up with people you otherwise don't talk to on a regular basis, to find people with similar interests, to get information or news

Social media as businesses/brands

to get business, to reach consumers, to share important information [hours, sales, new lines, services, etc], to unite consumers and create community

Social Media as consumers

to see new products, to discover new brands, to see products in use or on people, to share in common interests with others, to interact with products or artists/athletes/brands

USG

user-generated content

Social media

websites and applications that enable users to create and share content or to participate in social networking. EX: Tumblr, YouTube, Blogs


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