Quiz 4
According to Maslow, _____ needs concern essential requirements for survival such as food, water, shelter, and clothing.
physiological
The demographics of people living in the United States continues to diversify and several groups - Hispanics, African Americans, and Asians represent the largest _______.
subcultures
Amos is in the market for a luxury car and has been researching different brands, their costs, and expenses associated with maintaining these vehicles. The luxury car commercials he has seen deal with social status, feeling good, and the esteem needs of potential consumers. For the most part, all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests. Amos decided to buy this company's all wheel drive. Which of the following statements can be inferred from the scenario provided above?
A consumer purchase decision may be informed by more than one aspect of Maslow's hierarchy of needs.
Autonomic role in decision making differs from syncratic role as autonomic role:
occurs when the partners independently make equal number of purchase decisions.
Which of the following products is typically a wife-dominant purchase?
Children's clothing
_____ are determined by occupation, income, education, family background, and residence location.
Class rankings
_____ is an imbalance between a consumer's actual and desired states.
Need
Helene made sure that her company car was equipped with OnStar in case she ever has car trouble or gets lost while traveling between appointments. Which level of Maslow's hierarchy of needs is Helene addressing?
Safety needs
Which of the following statements reflects Carla's interpersonal determinants concerning her purchase of an Apple computer?
She makes purchases to satisfy the expectations of her family members who insist on buying Apple products.
_____ roles are mostly seen in households with two wage earners while making purchase decisions.
Syncratic
Which of the following is true of the Hispanic population in the United States?
They have mostly descended from families who have lived in the United States for many generations.
Joining a local bowling league for social interaction is an attempt to meet _____ needs.
belongingness
Maya is in the purchase process for a new car and is considering a Hyundai Sonata and believes their Assurance or warranty program is the best available since it offers 10-years or 100,000 miles of coverage including a 5-year 24X7 roadside assistance plan. Maya's belief about Hyundai represents the _______ component of her attitude.
cognitive
When groups establish values and behaviors they deem appropriate for their members, those values and behaviors are called group _____.
norms
Which of the following is a core value emphasized by the American culture?
efficiency
A motive is an inner state that directs a person to create:
equilibrium between the actual and desired states.
The number of alternatives a consumer actually considers in making a purchase decision is referred to as the _____.
evoked set
Cultural differences are particularly important for:
firms marketing internationally.
At specific mileage intervals, Capitol sends coupons to owners of their automobiles offering discounts on repair services through the dealerships. Each repair visit is overseen by a trained service representative, and the completed repairs are followed up to ensure customer satisfaction. The attention given by the dealership is called _____.
shaping
Which of the following disciplines is a major influence on marketing?
sociology
Paul is a sales representative at Midwest Mazda and recently sold a CX9 to Summer and Brian for their growing family. Paul knows how important it is to reassure his clients that they've made the right decision and usually calls his customers within 2-3 days of purchase to ask what they think so far and remind them of all the great features. He provides lots of reassurance and wants his customers to know he cares about them and values their business. Which of the following is a possible reason why Paul might contact his customers and provide reassurance they made the right purchase decision?
Counter potential cognitive dissonance
Philippe exhibited extended problem solving when he spent a large amount of time researching and comparing various criteria for a certain product or service. Which scenario in the choices below best describes the extended problem solving that Philippe used?
He pored over college catalogs and visited various campuses before choosing the one his son would attend.
Seventeen-year-old Mai Ly has moved to the United States from Vietnam with her parents because her father's job transferred him to a different branch of his company. They have decided to buy their groceries from a local supermarket that caters to Asian cuisine due to their _________ influences. Mai Ly has recently passed her driver's license exam and has said that she would like to have her own car so that she doesn't have to share one with her parents. Her parents have agreed to purchase a car for her as long as she pays for her own gas and insurance. This decision is an example of a ________ influence.
cultural; family
First time drivers who are trying to decide which car to buy and how to select an insurance company, and newlyweds looking to buy their first home, both undergo the same problem solving processes with respect to their level of involvement in their buying decisions. Which of the following best describes this common buying process?
extended problem solving
As Markel drives buy a local restaurant, he realizes that he hasn't eaten all day and is famished. He stops at the restaurant, and without referring to the menu, orders a burger because that's what he typically buys at this particular restaurant. This scenario suggests that:
low-involvement decisions may sometimes enable consumers to skip steps in the consumer decision making process.
The consumer buying decision process involves _______ steps. The first step is ____________, and the last step is _____________.
six; problem recognition; postpurchase evaluation
