STC259 chapter 8 quiz

A potential business distribution that an organization is aware of long before the general public is called a...? A. smoldering crisis B. Latent crisis C. Pre-crisis D. Scandal

A. Smoldering crisis

In dealing with the public in the midst of conflict, public relations professionals should...? A. Minimize risk above all B. recognize them as a legitimate partner in the process C. prevent negative opinion before it gets started D. do nothing; public opinion has already been formed

B,. Recognize them as a legitimate partner in the process

... are defined as a "major occurrence with a potentially negative outcome affecting the organization, company or industry, as well as its publics., products, services or good names." A. Threats B. Conflicts C. Risks D. Crises

D. Crises

When the public relations professional practices strategic positioning, they attempt to...? A. Situate the organization favorably B. Eliminate competition C. Avoid the impending conflict, regardless of the cost D. Increase risk for a given public, if necessary

A. situate the organization favorably

The contingency theory of strategic conflict management considers public relations as a continuum between A. Clients and agencies B. Advocacy and accommodation C. Research and execution D. An organization and its publics

B. Advocacy and accommodation

... is defined as two or more groups or organizations vying for the same resource A. Strategic positioning B. Competition C. Collaboration D. Conflict

B. Competition

What is the most accommodative response in an image restoration strategy? A. compromising B. swift and profuse apology C. Justification D. Attacking the accuser

B. swift and profuse apology

In issues management, if the company decides the emerging issue is potentially damaging, what is the next step? A. begin litigation B. Start image repair C. Image analysis D. Create a strategic plan

D. create a strategic plan

What are the three foundations of organizational reputation? A. the agency, the management, and their ability to work toward mutual understanding B. Consumer perception, idea responsiveness, strategic planning C. Management behavior, brand, value. and the execution of comprehensive media strategies D. Economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders.

D. economic performance, social responsiveness and the ability to deliver valuable outcomes to stakeholders

What is the first phase of the conflict management lifecycle? A. Research B. Reactive C. Risk communication D. Proactive

D. proactive