business final

____ are web-based journals in which writers can editorialize and interact with other Internet users. A. Online newspapers B. Wikis C. Social networking sites D. Blogs E. Virtual realities

D. Blogs

_____ is a photo sharing bulletin board site that combines photo sharing with elements of bookmarking and social networking. A. Pinterest B. Final Cut Pro C. Flickr D. Wikipedia E. MySpace

A. Pinterest

Which of the following statements is true of how digital media differs from conventional marketing techniques? A. Digital media make customer communications faster and interactive. B. Digital media limit a company's reach to new target markets. C. Digital media limit marketers from utilizing new resources. D. Digital media make communication more complex and expensive. E. Digital media limit consumers' access to information.

A. Digital media make customer communications faster and interactive.

Which of the following is a common mobile marketing tool? A. podcasts B. wikis C. viral marketing D. multimedia messages E. bitcoins

D. multimedia messages

Supernova.com provides consumers with a wealth of information about electronic equipment from various companies. This website allows customers to compare the benefits and prices to determine which items they want to purchase. Thus, Supernova.com is a A. distribution site. B. viral marketing site. C. brick-and-mortar site. D. traditional retail site. E. deal site.

E. deal site.

Which of the following statements is true of the impact of digital media in the marketing mix? A. Digital media has increased the opportunities for businesses to target their promotions to the right audiences. B. For a business that wants to compete on price, digital marketing provides no opportunities. C. The concept of online shopping created by the digital media can be found only in the Western world. D. Consumer consumption patterns have undergone little change with the advent of digital media. E. Social networking sites are the least useful when it comes to increasing the brand exposure of a firm.

A. Digital media has increased the opportunities for businesses to target their promotions to the right audiences.

____ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers. A. Podcasts B. Wikis C. Blogs D. Social networking sites E. Virtual realities

A. Podcasts

One of the best ways businesses can utilize digital media is for _____ purposes, such as increasing brand awareness and connecting with consumers. A. promotion B. distribution C. product D. pricing E. placement

A. Promotion

16. Which of the following statements is true of social networking? A. Social networks have existed in some form or other for 40 years. B. As the number of social network users increases, interactive marketers are finding it difficult to access new target markets. C. Professionals such as professors, doctors, and engineers are yet to start using social networks. D. Social networks do not encompass certain demographic segments such as mothers. E. Social networks are personal spaces of users and marketers who refrain from using them to advertise products.

A. Social networks have existed in some form or other for 40 years.

Which of the following statements is true of media sharing sites? A. They are more limited in scope in how companies interact with consumers. B. They have minimal popularity, which provides no potential for firms to reach a global audience of consumers. C. They do not allow firms to post videos or photographs like other sites. D. They provide no visual ways through which businesses can share their corporate messages. E. They tend to be more reactive than promotional.

A. They are more limited in scope in how companies interact with consumers

All of the following are things consumers can do using websites, social networks, and other digital media EXCEPT A. communicate face-to-face with a salesperson. B. ask questions. C. voice complaints. D. indicate preferences. E. learn about everything they consume

A. communicate face-to-face with a salesperson.

Many social networking sites today provide users with the ability to A. download applications. B. access information in the absence of the Internet. C. manipulate content on other websites. D. develop software. E. restrict others from accessing any kind of online information.

A. download applications.

Darla works at a large legal firm that uses the digital forum Memo. Which of the following is something Memo allows Darla to do at work? A. vent anonymously and get a response from her manager B. vent publicly about her concerns, so clients know what to expect from the firm C. send photos, videos, and messages to her co-workers for a certain amount of time D. advertise the services her firm offers to potential customers E. set up meetings and correspond with existing customers

A. vent anonymously and get a response from her manager

Sarah took a picture of her horse. She used filters and tints to alter her photo, before sharing it with her friends on Facebook. Which popular mobile photo-sharing application did Sarah most likely use to alter and share her photo? A. Flickr B. Instagram C. MySpace D. Orkut E. Six Degrees

B. Instagram

Which of the following statements is true of Twitter? A. It allows users to create posts of any length. B. It is a hybrid of a social networking site and a micro-blogging site. C. It has minimal impact on digital media. D. It cannot be used to build customer relationships. E. It lacks the potential to give companies a competitive advantage.

B. It is a hybrid of a social networking site and a micro-blogging site.

Which of the following statements is true of blogs? A. They allow users to post content consisting of only 140 characters. B. They allow users to post whatever they like about a company or its products. C. They lack the potential to increase sales, even if they contain positive reviews about products. D. They cannot be spread across the Internet. E. They are not even read by half of the Internet users

B. They allow users to post whatever they like about a company or its products.

Which of the following statements is true of wikis? A. They do little to give companies an idea about what consumers feel about them. B. They are being used by some companies as internal tools for teams working on projects that require a great deal of documentation. C. They seldom carry negative information or publicity about businesses, and there is little at stake for businesses if they ignore wikis. D. They do not allow users to add or edit information that has already been posted. E. They are being used by almost all the Fortune 500 companies.

B. They are being used by some companies as internal tools for teams working on projects that require a great deal of documentation.

Which of the following statements is true of the importance of using digital media effectively? A. It is only essential for small businesses to use digital media effectively. B. Using digital media effectively allows companies to offer customers entirely new benefits and convenience. C. It is important for companies to use digital media effectively merely to maintain market share. D. In order to use digital media effectively, companies must have already grabbed market share. E. While it is essential for companies to use digital media effectively, doing so will not streamline their organizations

B. Using digital media effectively allows companies to offer customers entirely new benefits and convenience.

Paul wants to buy a new car. Which of the following is he most likely to consider when making his decision on the type of car to buy? A. the exciting new features a certain type of car includes, as highlighted in a television advertisement B. a recommendation from his mother on the best type of car to buy C. a recommendation from a local car salesperson on the best type of car to buy D. a deal website that compares different types of cars, so he can choose the one he likes best E. a car dealership's website that provides information about its cars' features and benefits

B. a recommendation from his mother on the best type of car to buy

Allan owns a small home improvement store. In addition to selling tools and materials, he also offers low-cost installation services when customers buy all the tools and materials for their projects in his store. He uses digital media to communicate this promotion to his customers. This is an example of how Allan A. gets the most money possible out of his customers. B. enhances the value of his products. C. ensures that his employees have plenty of work to do. D. keeps his store in business. E. allows his customers to compare his store with his competitors.

B. enhances the value of his products.

. Google Wallet is a A. virtual currency that can be used to make a payment via smartphone. B. mobile app that stores credit card information on smartphones. C. widget that provides stock quotes D. QR scanning app that stores hidden messages contained in the code. E. software that stores virtual currency to make payments via smartphone easy.

B. mobile app that stores credit card information on smartphones.

Live Healthy, a group of doctors, personal trainers, and nutritionists, creates podcasts that people can subscribe to in order to learn quick and easy ways to live a healthier lifestyle. Some of them focus on selecting and preparing nutritious meals and snacks, while others focus on fun and easy exercise routines. All of the following are reasons this company produces podcasts EXCEPT to A. impact consumer buying habits. B. reach older and less affluent people. C. create brand awareness. D. promote its products. E. encourage customer loyalty.

B. reach older and less affluent people.

Cameron is a young, aspiring videographer who wants to film weddings and other large events. He started by offering his services at weddings for his family members, friends, and co-workers. Once he has taken and creatively designed a few wedding videos, he posts them on a digital media site. Which of the following is a reason Cameron would want to post his videos? A. to give his family members, friends, and co-workers easy access to them B. to showcase his talent for the chance to launch a successful business C. to make his family members, friends, and co-workers into instant celebrities D. to get a job at an established company that employs videographers E. to catch the attention of an arts and entertainment television network, so his work can be viewed internationally

B. to showcase his talent for the chance to launch a successful business

_____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone. A. Google Wallet B. Square Cash C. Bitcoin D. Speedy cash E. Zynga coin

C. Bitcoin

Which of the following statements is true of viral marketing? A. It significantly increases the advertising costs of a company. B. It does not use video and photo sharing sites. C. It can involve advertising on existing popular videos. D. It involves the e-mailing of bulky video files that take a long time to load. E. It essentially uses newspaper and magazine ads.

C. It can involve advertising on existing popular videos.

Which of the following statements is true of how Facebook is being used in marketing? A. While marketers can't directly interact with customers via Facebook, they can use it to find out what customers need and want. B. Facebook provides marketers with low-cost publicity. C. Marketers can create boosted posts on Facebook to develop advertisements and target potential customers. D. If marketers select "like" on potential customers' Facebook pages, they can advertise directly to those people. E. Marketers usually create private profiles and invite only their target customers to create a sense of exclusivity.

C. Marketers can create boosted posts on Facebook to develop advertisements and target potential customers.

The little black and white squares that sometimes appear in magazines, posters, and store displays, which let a consumer with a smart device view a website, video, or image with additional marketing information is known as a A. tweet. B. FB code. C. QR code. D. podcast. E. widget.

C. QR code.

Emily went to Anime Boston, a large annual anime convention. As she was looking at the various vendors, she saw a Japanese dress she wanted to buy. She handed her credit card to the vendor, and the vendor used a smartphone swiping device to swipe her card. After the transaction was complete, the vendor sent her a receipt via e-mail. Which of the following mobile payment options does this scenario describe? A. Bitcoin B. Google Wallet C. Square D. Apple Pay E. QR Pay

C. Square

____ occurs when a message gets sent from person to person to person. It can be an extremely effective tool for marketers, particularly on the Internet. A. Print media B. TV infomercial C. Viral marketing D. Community radio E. Firewall

C. Viral marketing

____ are websites where users can add to or edit the content of posted articles. A. Online newspapers B. Blogs C. Wikis D. Social networking sites E. Virtual realities

C. Wikis

Beautiful Face, a company that produces skin care products, uses photos and videos to promote its products on its website. However, it does not interact with consumers through personal messages or responses. In this scenario, what type of website is Beautiful Face using? A. a blog B. a social networking site C. a media sharing site D. a micro-blogging site E. a wiki

C. a media sharing site

Marketers' ability to process orders electronically and increase the speed of communications, thereby reducing costs, inefficiencies, and redundancies, most likely relates to the _____ element of the marketing mix. A. pricing B. promotion C. distribution D. communication E. advertising

C. distribution

Pizza Express uses Twitter to build relationships with its customers. All of the following are ways Pizza Express can do this EXCEPT A. posting announcements about promotions and deals. B. posting polls to get customer feedback on pizza flavors. C. ignoring customer complaints and keeping its Twitter feed positive. D. posting humorous tweets and one-liners. E. sharing short promotional videos with customers.

C. ignoring customer complaints and keeping its Twitter feed positive.

Which aspect of marketing has not changed with digital media? A. customers' ability to regulate the information they view B. the focus on what the manufacturers want C. the importance of achieving the right marketing mix D. the possibility of real-time exchanges between manufacturers and end users E. the dependency on technology

C. the importance of achieving the right marketing mix

Which of the following statements is true of both conventional marketing and digital marketing? A. Both make customer communications faster. B. Both make customer communications interactive. C. Both help companies reach new target markets easily. D. Both have to achieve the right marketing mix. E. Both offer unlimited items for customer needs.

D. Both have to achieve the right marketing mix.

Which of the following is something the Nielsen Marketing Research revealed about social network use? A. Consumers are becoming busier, so they no longer have time to spend on social networking sites. B. The majority of social network users are older than 30. C. Social network use is declining. D. Consumers spend more time on social networking sites than they do on e-mail. E. Consumers spend more time on e-mail than they do on social networking sites.

D. Consumers spend more time on social networking sites than they do on e-mail.

_____ is one of the most popular photo sharing sites on the Internet and enables users to upload images, edit them, classify the images, create photo albums, and share photos with friends. A. MySpace B. Gmail C. Six Degrees D. Flickr E. Final Cut Pro

D. Flickr

All of the following are examples of how businesses can use digital media to help them succeed EXCEPT A. Candace's Confections, a small candy store in New Hampshire, uses Facebook to branch out to customers in other states. B. Office Giant, a chain of office supply stores, sends customers a link to its online catalog, so they can order office supplies from their offices or homes. C. Shoes Express, an online shoe store, creates a customer community by encouraging customers to post reviews of their purchases on its website. D. Kimball's Karate, a small karate studio in New York, posts ads in the local newspapers to attract new customers. E. Chic Furniture Design, a custom furniture company with a studios across the country, hosts a blog where the company and customers can post photos and comments on specific pieces of furniture.

D. Kimball's Karate, a small karate studio in New York, posts ads in the local newspapers to attract new customers.

Which of the following was the first modern social network site? A. Facebook B. Orkut C. MySpace D. Six Degrees E. Friendster

D. Six Degrees

Cheryl is obsessed with fashion. She travels around the world, looking for the latest fashion trends and posting pictures and reviews of what she finds in her web-based journal. Over the years, she has accumulated thousands of followers who read her posts and base their fashion purchases on her advice. In this scenario, Cheryl is a A. wiki. B. tweeter. C. Facebook user. D. blogger. E. company representative.

D. blogger.

A factor that has sparked the rise of consumer-generated information is the A. increasing dominance of traditional media over digital media. B. reluctance of consumers to publish their thoughts and opinions on digital platforms. C. dwindling number of consumers using social networking sites. D. consumers' tendency to trust other consumers over corporations.

D. consumers' tendency to trust other consumers over corporations.

Paula is a marketer for a hair accessories company. She uses Pinterest to post images conveying a certain emotion that represents her company's brand. What is something Paula would want to learn about using Pinterest? A. how to "pin" potential customers on her company's Pinterest page B. how to develop a Pinterest page that doesn't pressure consumers to purchase her products C. how to convince customers that it is their idea to purchase her products D. how to influence a customer to proceed from showing interest in her products to having an intent to purchase them E. how to convert her Pinterest account to a direct sales account

D. how to influence a customer to proceed from showing interest in her products to having an intent to purchase them

Bubbly Drinks, a company that produces soda and sparkling water drinks, wants to appeal to younger generations of consumers in a new way. Which of the following is a way the company can accomplish this goal? A. It can place product billboards near schools. B. It can sponsor university sports teams, so its company name will appear on the teams' uniforms. C. It can place advertisements on Facebook. D. It can create a Youtube video and hope it goes viral. E. It can place a campaign for its products in popular virtual reality games.

E. It can place a campaign for its products in popular virtual reality games.

Megan used to do all of her shopping at the local mall. However, recently, she is spending less time at the mall and doing more of her shopping online. Which of the following is likely a reason that Megan has changed her shopping habits? A. There is less chance of buying counterfeit items when she shops online. B. Although she has to pay high shipping costs when she shops online, she can get online items at a lower price, which makes up for the shipping costs. C. She prefers waiting to receive her items over dealing with the crowded stores in the mall. D. She can go to the mall and look at items in person and then order them online to save money. E. She prefers to shop online because it is more convenient and items are constantly available.

E. She prefers to shop online because it is more convenient and items are constantly available.

_____ allow users to develop avatars that live and play online, and sometimes even have their own currency. A. Podcasts B. Social networking sites C. Wikis D. Micro-blogs E. Virtual realities

E. Virtual realities

The _____ created by digital media provides the opportunity for adding services and can enhance product benefits. A. receptivity B. accountability C. adaptability D. creativity E. connectivity

E. connectivity

Sam's Sports, a large sporting goods store, has recently been involved in a controversy involving its suppliers' use of child labor. As it works to resolve this controversy, what should the company monitor to get a better idea of how consumers feel about the company and its brand? A. corporate blogs B. consumers' Facebook pages C. consumers' Twitter feeds D. its own website E. relevant wikis

E. relevant wikis

A _____ is a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication. A. peer-to-peer sharing platform B. webcast C. podcast D. wiki E. social network

E. social network

Which of the following trends is having a profound effect on marketing? A. consumers' tendency to trust corporations over other consumers B. the decrease in creating and reading consumer-generated content C. the tendency of marketers to shut down consumer-generated information D. the tendency of consumers to keep their product feedback to themselves E. the increased tendency of consumers to publish their thoughts, opinions, reviews, and product discussions through blogs or digital media

E. the increased tendency of consumers to publish their thoughts, opinions, reviews, and product discussions through blogs or digital media

Which of the following is least likely to be a reason for a company to maintain a blog? A. to answer consumer concerns and questions B. to defend corporate reputation C. to build enthusiasm for its products D. to highlight positive company news and information E. to eliminate blogs that cast the company in a negative light

E. to eliminate blogs that cast the company in a negative light