Ch. 14: Analyze Quantitative & Qualitative Data
A correlation coefficient that is positive means:
1. As one variable increases, the second variable also increases 2. As one variable decreases, the second variable also decreases
Differences between qualitative and quantitative data analysis are that qualitative data analysis:
1. Begins during the collection of data 2. Is circular 3. Is iterative
Strategies for making conclusions from qualitative data include
1. Clustering 2. Counting 3. Making metaphors
Meta-data are:
1. Data about data 2. New words and/or graphic representations about original data 3. Created in qualitative data analysis
Frequency Distributions:
1. Describe how data are distributed in the sample 2. List the variables and the number of responses to each 3. Show the location of any individual response relative to all the others in a data set
Information collected in a research study comes in the form of:
1. Numbers 2. Words
In verifying conclusions, explanations are tested by:
1. Replication of findings 2. Checking rival conclusions
In order to select the appropriate statistical tool to analyze quantitative data you first must know:
1. The level of numerical measurement 2. Whether variables are measured as nominal, ordinal, interval, or ratio levels
Qualitative Data analysis requires:
An inductive thinking process
Computer assistance in analyzing qualitative data:
Do not replace researcher insights about what the findings mean
A correlation coefficient:
Is a numerical index of the relationship between two variables
The data display type that is helpful to understanding the connections among bits of information is called:
Matrix
In assuring the quality of qualitative data, we should:
Member Check
An example of a ratio measurement level is:
Number of sick days called in during the past calendar year
The first step in the qualitative data analysis process is:
Preparing expanded accounts
Describing data with measures of central tendency:
Presents the frequency distribution's center using a single value
Relative comparisons can be described by determining:
Rates and percentages
The most precise measure of variability is the:
Standard Deviation
For analyzing quantitative data:
Univariate statistics focus on one variable at a time
In managing qualitative data, one strategy is to use memoing, which is:
Writing notes that suggest explanations on the expanded accounts
