ch 8 quiz

We form some attitudes because we need​ order, structure, or meaning.​ A(n) ​______________ applies when a person is in an ambiguous situation​ (for example,​ "It's fine to wear casual pants to​ work, but only on​ Friday"). A. knowledge function This is the correct answer. B. fantasy principle C. ​ego-defensive function D. reality principle E. ​value-expressive function

knowledge function

A New York couple funded their​ $80,000 wedding by selling corporate​ plugs; they inserted coupons in their programs and tossed 25 bouquets from​ 1-800-FLOWERS. This is an example of​ ______________. A. martyrdom effect B. reality engineering This is the correct answer. C. transmedia storytelling D. celebrity endorsement E. Plinking

reality engineering

An employee of one company that pretends to be someone else while posting negative comments or reviews about a​ competitor's product would be guilty of​ _________. A. shared endorsement B. sock puppeting This is the correct answer. C. knowledge bias D. source attractiveness E. reporting bias

sock puppeting

Researchers encounter many obstacles to predicting behavior in the Theory of Reasoned Action. Two obstacles explained in this chapter include​ ___________. A. the negative impact of allegory and the misinterpretation of metaphors in the advertising industry B. the analysis of the theory of trying and the lack of cooperation of consumers in the study C. the analysis of the attitude toward the act of buying and the ineffective use of scare tactics in advertising messages regarding topics such as AIDS D. the time frame of the attitude measure and the basic assumption that the behavior is intentional This is the correct answer. E. a​ consumer's natural negative reaction to lectures in advertising combined with their lack of acceptance of appeals even if they are consistent with their beliefs

the time frame of the attitude measure and the basic assumption that the behavior is intentional

The​ ______________ explains the fine line between familiarity and​ boredom; it proposes that two separate psychological processes operate when marketers repeatedly show an ad to a viewer. A. ​two-factor theory This is the correct answer. B. sleeper phenomenon C. habitual repetition D. dual segment study E. mere exposure phenomenon

two-factor theory

Attitudes that perform​ a(n) _______________ function relate to​ consumers' self-concept or central values. A. ​ego-defensive B. balance theory C. ​value-expressive This is the correct answer. D. allegory E. humor appeal

value-expressive

What are three components that make up the ABC Model of​ Attitudes? A. ​Attitude, Behavior, and Counter arguing B. ​Affect, Behavior, and Cognition This is the correct answer. C. ​Attitude, Beliefs, and Communication D. ​Allegory, Beliefs, and Compliance E. ​Affect, Behavior, and Consumerism

Affect, Behavior, and Cognition

Luke is a medical device manufacturer with slow sales. He decides to air a television commercial stressing that the product has been endorsed by the American Medical Association. Of the strategies discussed in this chapter for attempting to encourage attitude​ change, which term​ applies? A. Authority This is the correct answer. B. Reciprocity C. Scarcity D. Liking E. Consensus

Authority

​Jessie's wicked​ stepsister, Drizella, is coming for dinner. Drizella often criticizes​ Jessie's culinary skills. Jessie would usually use instant mashed​ potatoes, but she fears Drizella might make unpleasant comments. Which attitude function motivates Jessie to make her potatoes from​ scratch? A. ​Ego-defensive This is the correct answer. B. Cognition C. Hedonic D. ​Value-expressive E. Utilitarian

Ego-defensive

According to the​ ______________, when we find the information in a persuasive message relevant or​ interesting, we pay careful attention to it. A. ​two-factor theory B. Elaboration Likelihood Model This is the correct answer. C. balance theory D. ​self-perception theory E. ​value-expressive function

Elaboration Likelihood Model

The following is an example of the principle of cognitive consistency. A. Have you tried the curry duck at​ Alfonso's? I order it all the​ time; it tastes awful. B. I am going to install another ABC heater. They consistently have poor energy use ratings. C. I love chocolate. It tastes terrible. D. I love my cat. He is so adorable and sweet. This is the correct answer. E. I will buy another Chevy. I have spent tons of money repairing my current Chevy since the day I bought it.

I love my cat. He is so adorable and swee

Which component of the Fishbein model relates to the probability that a particular object has an important​ attribute? A. Internalization B. Important attribute component C. Cognitive consistency D. Salient beliefs E. ​Object-attribute linkage This is the correct answer.

Object-attribute linkage

A BBQ restaurant advertises lunch specials on the radio targeting​ white-collar workers on the west side of town. The message focuses on the large and filling portions. Think back on what you have read regarding the communications model and determine which of the following is the medium in this scenario. A. BBQ restaurant B. Lunch specials C. Large and filling portions D. West side of town E. Radio This is the correct answer.

Radio

__________ occurs when marketers select appropriate elements of popular culture to use in their promotional strategies. A. Comparative advertising B. Reality engineering This is the correct answer. C. Advergaming D. Balance Theory E. Audience analysis

Reality engineering

Based on the information you have learned in this​ chapter, which of the following is NOT a strategy suggested by the Fishbein multiattribute​ model? A. Simplify by removing unnecessary attributes This is the correct answer. B. Add a new attribute C. Strengthen perceived​ product/attribute linkages D. Capitalize on relative advantage E. Influence​ competitors' ratings

Simplify by removing unnecessary attributes

Which is NOT one of the methods of developing an attitude described in this​ chapter? A. We may form an attitude through instrumental conditioning. B. We may form an attitude depending on the particular hierarchy of effects. C. We may form an attitude through a complex cognitive process. D. We may form an attitude through classical conditioning. E. We may form an attitude through a genetic predisposition. This is the correct answer.

We may form an attitude through a genetic predisposition

While teaching her students about consumer​ behavior, Professor Somali explained that​ _______ is the process of transferring information to the buyer before a sale. A. source credibility B. astroturfing C. snail mail D. Facebook posting E. advertising This is the correct answer.

advertising

Studying the nature and power of consumer​ ________ (which involves the evaluation of a product as either positive or​ negative) is extremely important to consumer researchers. A. ​self-concept B. media dissonance C. appeals D. hierarchy E. attitudes This is the correct answer.

attitudes

Devon is running for a local School Board position and therefore uses her knowledge of the​ ________ model to share her platform with her target market. This model identifies important components that she needs to control to effectively share her campaign message with the voters. A. ABC B. elaboration likelihood C. feedback D. multiattribute attitude E. communications This is the correct answer.

communications

Consumers vary in their commitment to an​ attitude; the degree of commitment relates to their level of involvement with the attitude object. At the lowest level of​ involvement, ______________, we form an attitude because it helps us to gain rewards or avoid punishment. A. consistency B. compliance This is the correct answer. C. identification D. specialization E. internalization

compliance

Attitude researchers developed the concept of​ (a)______________ to explain the relative impact of the three components of​ knowing, feeling, and​ doing, each of which specifies that a fixed sequence of steps occurs en route to an attitude. A. cognition hierarchy B. parody of effects C. hierarchy of effects This is the correct answer. D. ABC models E. knowledge function

hierarchy of effects

TJ's job requires him to travel by automobile quite often. In​ fact, he drives about 160 miles per day and finds himself listening to the radio quite a bit of that time. In the​ beginning, he used to change the channel every time a specific advertisement came on that he did not​ like, but​ eventually, with repeated​ exposure, he began to like the familiarity of the commercial. Psychologists would call this​ ______________. A. metaphor B. Elaboration Likelihood Model C. attitude accessibility perspective D. allegory E. mere exposure phenomenon This is the correct answer.

mere exposure phenomenon

The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low​ involvement, we take a​ _______ route. A. resonance B. transmedia C. peripheral This is the correct answer. D. utilitarian E. simile

peripheral

According to this​ chapter, _____________________ is a popular strategy that lets marketers communicate with consumers who have agreed to listen. A. permission marketing This is the correct answer. B. tactical communications C. opting out D. reciprocity E. astroturfing

permission marketing