Entrepreneurship 6.2 Review

Newspapers are the best type of advertising media to use when targeting a specific market.

False

QR (Quick response) Codes allow magazine advertising to be used in conjunction with online advertising.

False

Using an advertising agency is a cost-effective way for a small business to advertise its products or services.

False

You typically can provide more information on a billboard than you can on a transit ad.

False

Although publicity is free, it can be negative if the media coverage is unfavorable.

True

An advantage of radio advertising is that it is relatively inexpensive compared with television or print advertising.

True

Online advertising is a more cost-effective way than traditional advertising media for businesses to reach potential customers.

True

Self-promotion is considered a good way to generate "free" publicity.

True

Television advertising is expensive and generally reaches too broad an audience for most businesses.

True

A disadvantage of direct mail advertising is that a. it has a low response rate.*** b. it does not have a high reach. c. mailing lists for target markets that are available for purchase are expensive. d. none of these

a. it has a low response rate.***

A disadvantage of radio advertising is that a. it is a purely audio message.*** b. it is very expensive. c. it reaches too broad an audience to be effective. d. ads are required to be submitted weeks or even months in advance.

a. it is a purely audio message.***

An online ad that displays in a new window that opens in front of the current window is called a a. pop-up ad.*** b. banner ad. c. floating ad. d. wallpaper ad.

a. pop-up ad.***

A paid form of communication sent out by a business about a product or service is a. sales promotion. b. advertising.*** c. a press release. d. publicity

b. advertising.***

The body of a press release should a. include a few sentences that describes your organization. b. start on the same line as the dateline.*** c. be no more than two paragraphs. d. all of these

b. start on the same line as the dateline.***

Transit advertising includes ads placed on a. buildings. b. taxis.*** c. billboards. d. privately-owned automobiles.

b. taxis.***

Newspaper advertising is a. relatively expensive compared with television and radio advertising. b. the oldest form of advertising in the United States.*** c. not effective for mass marketing. d. the best type of media for targeting a specific market.

b. the oldest form of advertising in the United States.

Which of the following is not a form of online advertising? a. Email marketing b. Rich media ads c. Social media marketing d. Quick response ads***

d. Quick response ads***

Publicity a. is generated by media coverage. b. may involve staging an event or bringing in a celebrity. c. may be favorable or unfavorable. d. all of these***

d. all of these***