Facebook Certification

How many levels exist when creating an advertising campaign on the Facebook App?

3

A business wants to set up a split test. At which level should the business choose this option?

Campaign Level

In what order is an advertising campaign created on the Facebook App?

Campaign, ad set, ad

What is the structure of an ad campaign on the Facebook App?

Campaign, ad set, ad

To create an audience of people that signed up for a business newsletter, which audience creation tool should a business use?

Custom Audience

Which two actions can be performed by the moderator on a client Page?

Send messages as the Page, Remove and ban people from the Page

What are three primary uses of a Facebook business Page?

Connect with customers, Connect with potential employees, Have an online storefront for the business

Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Page

On a business Page within the Facebook App, where can a business review results for its boosted posts?

Page post, Page Insights

A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results?

$80

A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?

A Page boosted on the Facebook App

Which of these is an ad account permission granted to the analyst role?

Access reports

What is a benefit of using an ad instead of a regular Page post on the Facebook App?

Ads can reach a more specific audience

An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level should they view to see these results?

Ad account level

Where is the option located to change currency?

Ad account settings

An advertiser is about to deliver a campaign on the Facebook App. Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?

Ad set level

An advertiser recently installed the Meta pixel on its website. At what level should the advertiser choose the conversion event optimization?

Ad set level

Which feature is available for a Page post?

Add a video

What are two roles available to manage an ad account?

Administrator, Advertiser

Which interface can be used to set up an ad campaign for the Facebook App?

Ads Manager

What is the first step of the campaign creation process in Ads Manager?

Align the business goal to an ad objective

What should be the first step in planning a marketing campaign on the Facebook App?

Align the business goal with a campaign objective

What is a pixel custom conversion?

An event that a business can define to collect information about actions taken on its website

What is a reason that an ad would be rejected on the Facebook App?

An image within the ad focused on individual body parts

What is a reason that an ad would rejected on the Facebook App?

An image within the ad focused on individual body parts

A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?

App Installs

A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?

App Installs

Which two ad placement platforms are available when you create an ad in Ads Manager?

Audience Network on the Facebook App, Instagram feed

Which two variables are available for split tests?

Audience, Placement

Where can an advertiser create a Custom Audience or lookalike audience?

Audiences

A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?

Automatic placements more efficiently allocated the ad set budget.

What are the first two campaign objective categories in the ads creation flow?

Awareness, Consideration

Which two settings can you change at the ad set level?

Bid amount, Placement

Which two reasons can cause an ad to reach only a limited audience?

Bid cap too low, Not enough placements

How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?

Boost the post

What is a similarity between a boosted post and an ad on the Facebook App?

Both require budget to be shared with a wider audience

A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer?

Brand Awareness, Reach

Where is the pixel installed?

Business website

Which of the following is a benefit of reviewing conversion events with a Meta pixel?

Businesses can determine optimal advertising strategies

A retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. However, the business isn't sure which products will sell best. The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use to meet these requirements?

Carousel

A marketing executive needs to see a visual representation of a campaign performance in Ads Manager. In which tab can this representation be found?

Charts

A business wants to sell products online. What ad format displays both a video and a product?

Collection

What feature is unique to Stories on Instagram and the Facebook App?

Content disappears after 24 hours

A candy company delivers a campaign to generate maximum sales through its website. Which metric should the company use to evaluate the success of the campaign?

Conversions

Which Facebook campaign objective should be selected to generate sales on a website or app?

Conversions

What is the first step required to establish a business presence on the Facebook App?

Create a Page

A business wants to acquire new customers and increase sales. Which strategy should the business select?

Create a campaign with the Conversions objective

To maximize audience attention to still images in an ad campaign, which strategy should you use?

Create a slideshow of the images

What can a Facebook group help a business do?

Create a space for people to communicate about topics and interests related to the business

Which two payment methods are acceptable in the billing section in Ads Manager?

Credit card, Debit card

If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

Custom

What are the main benefits of using Ads Manager instead of boosting page post?

Different Placements, Specific Objectives, Creative Control and advanced targeting capabilities

Which Instagram surface allows a business to connect with individuals or groups of people?

Direct

A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App. Which campaign objective is appropriate for this brand?

Engagement

A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign. What should be used?

Estimated Daily Results

A business wants to forecast reach. Which tool should an advertiser use to perform this task?

Estimated daily results

Which of the following apps can be used to view Ads Manager on mobile?

Facebook App

You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?

Facebook ad

Which element is required to create a Custom Audience from website visitors?

Facebook pixel

Which two ad placement options are available in Instagram?

Feed, Stories

What are the main benefits of campaign budget optimization?

Flexibility across ad sets and simplified setup

Which Facebook App solution can help to create a sense of community with an audience?

Groups

What's the difference between reach and impressions?

Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.

What can a boosted post help an advertiser achieve?

Increase engagement on Page content

What are two benefits of selecting automatic placements?

It give the ad delivery systems increased flexibility to find the best results, It typically generates the most efficient use of budget and helps control costs

What is an advantage of the slideshow format when you design a mobile creative?

It works well in areas with limited connectivity

A car dealership wants to receive contact information from potential customers to increase test drives. Which ad objective is appropriate for this business?

Lead Generation

An online store wants a database of customer information but it does not have the Meta pixel installed. Which campaign objective meets this business goal?

Lead Generation

To activate the ad scheduling feature, which setting should you select?

Lifetime budget

What action does a business want its customers to take if it selects Engagement as its campaign objective?

Like a post

Which three parameters can be used to reach potential customers and determine a Core Audience?

Location, Age, Gender

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a purchase

A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should be used to meet this business goal?

Messages

Which of these is part of the Consideration objective category?

Messages

A brand wants to increase customer acquisition and provide customer service with automated responses. On which app should the brand conduct business?

Messenger

Which two Meta business solutions should be the main source for signals on campaigns?

Meta Pixel, Conversion API

A marketing expert has the following assets to build a Conversions Campaign: -2 vertical videos -3 square videos -5 photos The marketing expert has a small budget. Which campaign setup should be used?

One ad set with automatic placement and asset customization

Who do businesses try to reach with a lookalike audience?

People who have a similar profile to an existing audience

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video. Which objective and placements should the client use?

Reach objective on Instagram Stories, Instagram feed and Facebook News Feed

What is the purpose of boosting a post versus a traffic objective in ads manager?

Reach people who are more likely to engage with the post

Which two actions should an advertiser take when an ad is rejected?

Review the ad policies for common mistakes, Edit the ad and resubmit it for approval

A business only had high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?

Slideshow

Which two types of posts can be boosted on the Facebook App?

Special offers, Events organized by the business

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business account

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found?

The Ad Set tab within Ads Manager in the Amount Spent column

What is the main difference between the Traffic and Conversions objectives?

The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.

A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign?

The appropriate ad objective

What is organic reach?

The number of people who have seen a post through unpaid distribution

A brand wants to show ads at certain times. How should the brand schedule ads?

Time and day

Why would an advertiser install a Meta pixel?

To reach the appropriate audience, to measure the results of an ad across devices

When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?

Use hashtags, locations and likes, and comment on photos that people have tagged the business in.

A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success?

Video plays

What action does a business want its customers to take if it selects Traffic as its campaign objective?

Visit business website

Which two Meta solutions enable businesses to communicate privately and instantly with customers?

WhatsApp, Messenger

When can you include a link to your website?

When you create an ad

A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people. What target might explain the low reach number?

Women ages 18-35 in London who like vegan shoes