MARK350 Chapter 13
29) True or False: Asian Americans as a whole tend to be an easy target to communicate with because of their cultural similarity to one another.
False
65) True or False: A mother, a father, and one or more children are considered an extended family.
False
27) True or False: Green bagels and green beer on St. Patrick's Day are both examples of de-ethnicization.
True
28) True or False: The term "Asian" refers to 20 ethnic groups, the largest of which is Chinese.
True
30) True or False: Asian Americans' median income is 28% higher than the U.S. average, and they are almost twice as likely to have graduated from college.
True
38) True or False: Mainstream marketers used to avoid religion topics; now they actively target church members.
True
39) True or False: Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.
True
64) True or False: Perceived age is how old a person feels.
True
14) Which of the "Big Three" American subcultures makes up 13 percent of the population? A) African American B) Hispanic American C) Asian American D) Arab American
A
16) Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture. A) high-context B) low-context C) progressive D) paradigm
A
42) Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________. A) an age cohort B) subculture C) Gen Z D) nuclear family
A
13) Which statement about Asian Americans is true? A) Asian Americans constitute the largest subculture in the United States. B) One unifying factor that helps to describe the Asian American subculture is an emphasis on family. C) Asian Americans have a common language that acts as a unifying cultural agent. D) Asian American households are larger than most other ethnic households in America.
B
33) A church that serves 2,000 or more congregants per week is called a ________. A) mass church B) megachurch C) large church D) mainstream church
B
48) The actual number of years a person has been alive is their ________ age. A) perceived B) chronological C) confirmed D) cohort
B
10) Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers. A) warming B) adaptation C) segregation D) movement
C
12) Which American ethnic subculture is the fastest-growing racial group? A) Hispanic American B) African American C) Asian American D) American Indian
C
15) ________ refers to the factors that motivate people to physically uproot themselves from one location to another. A) Assimilation B) Adaptation C) Movement D) Translation
C
32) The process of movement and adaptation to one country's cultural environment by a person from another country is called ________. A) immigration B) de-ethnicization C) acculturation D) progressive learning
C
34) ________ foods are permissible under the laws of Islam. A) Kosher B) Organic C) Halal D) Tudung
C
51) Advertising to teens typically depicts ________. A) respected adults recommending the product B) qualified experts explaining product benefits to teens C) "in" teens using the product D) family members of two or three generations using the product together
C
35) The lack of marketing information about religion is primarily due to ________. A) the small number of people who are influenced in the marketplace by religious issues B) the dollar value of the Christian market being very low C) traditional bigotry toward religion D) religion being somewhat of a taboo subject among researchers
D
36) Most religion-oriented marketing activity in America can be traced to the ________ community. A) Jewish B) Baby Boomer C) Muslim D) born-again Christian
D
40) An extended family unit is characterized by ________ living together. A) one parent and at least one child B) two parents and at least one child C) two generations of a family D) three generations of a family
D
44) The ________ Generation includes people who were born between the two world wars. A) Interbellum B) War Baby C) Baby Boomer D) Silent
D
47) One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords, but still have media available at any time. The lifestyle created by this approach is referred to as ________. A) identity renaissance B) cosplay C) distinct-styling D) connexity
D
49) Which of the following is NOT one of the basic conflicts common to all teens? A) autonomy vs. belonging B) rebellion vs. conformity C) narcissism vs. conformity D) idealism vs. activism
D
52) Gen Y individuals are also included as ________. A) Echo boomers B) Millennials C) Generation X D) Both A and B
D
55) Which of the following best explains why marketers view teens as "consumers-in-training"? A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents. B) Marketers typically do not begin targeting consumers until they are teenagers. C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.
D
22) True or False: Low-context culture group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
False
25) True or False: Acculturation agents may come from the culture of immigration, but not from the culture of origin.
False
26) True or False: Asian Americans, though much smaller in absolute numbers, are the fastest-growing racial group.
False
31) True or False: The "Big Three" American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.
False
23) True or False: Culture of origin is considered one of the acculturation agents mentioned in the text.
True
24) True or False: Gen Yers tend to hold relatively traditional values and prefer to fit in rather than rebel.
True
68) True or False: People born between World War I and World War II belong to the Silent Generation.
True
17) Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________. A) maintenance B) adaptation C) resistance D) segregation
B
18) Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model. A) life course paradigm B) progressive learning C) warming D) consumer renaissance
B
20) With respect to the acculturation process, what is the relationship between maintenance and segregation? A) People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subculture values of new immigrants and physically segregating members of new subcultures into separate groups. B) New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture. C) Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants. D) The relationship is subtle. There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture.
B
3) Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________. A) cohort B) acculturation agent C) guidance agent D) ethnographer
B
41) A nuclear family consists of ________. A) a mother and at least one child B) a mother, a father, and at least one child C) two generations of a family D) three generations of a family
B
53) ________ are 8- to 14-year-old children. A) Gen Y B) Tweens C) Millennials D) Echo Boomers
B
63) Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today? A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence. B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services. C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them. D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.
B
8) The cultural learning acquired through ________ leads immigrants to a process of adaptation. A) maintenance B) translation C) resistance D) segregation
B
50) Which of the following statements about teenagers is true? A) Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. B) Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. C) The label teenager entered the general U.S. vocabulary when Frankie Lymon and the Teenagers became the first pop group to identify themselves with this new subculture. D) The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.
C
59) What is the most powerful age segment economically in the United States? A) Generation X B) Generation Y C) The Baby Boomer Generation D) The Silent Generation
C
62) Which generation consists of people whose parents established families following the end of World War II and during the 1950s when the peacetime economy was strong and stable? A) Generation X B) Generation Y C) The Baby Boomer Generation D) The Silent Generation
C
11) Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes. A) assimilation B) maintenance C) resistance D) warming
D
19) Nearly 60% of the Hispanic American population are of ________ descent. A) Cuban B) Dominican C) South American D) Mexican
D
2) A component of a person's subculture is ________. A) age B) race C) ethnic background D) all of the above
D
61) Members of which of the following age cohorts are part of today's senior market? A) Generation Z B) Generation Y C) Generation X D) The War Baby Generation
D
7) People and institutions that teach the ways of a culture are called ________. A) progressive learning models B) ethnography facilitators C) host cultures D) acculturation agents
D
4) True or False: A subculture is a group whose members share beliefs and common experiences that set them apart from others.
True
66) True or False: Couples who are better educated on average and choose not to have children are considered DINKS.
True
69) True or False: Gen Z is the most diverse generation in American history.
True
72) True or False: Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation X.
True
74) True or False: Members of Generation X have been termed "slackers" and "baby busters."
True
76) True or False: People born during World War II would belong to the War Baby Generation.
True
79) True or False: The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.
True
5) ________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word. A) High-context culture B) Low-context culture C) Mid-context culture D) Host culture
A
54) Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice). A) thumb culture B) the tween market C) the gray market D) microculture
A
56) Items such as Swiffer, Keurig, and Dove target ________. A) Baby Boomers B) Gen Z C) Gen Y D) Gen X
A
57) An age cohort that describes kids who were born in 2003 and later is ________. A) Generation Z B) Eco Boomers C) Generation Y D) Generation X
A
58) Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation? A) autonomy vs. belonging B) rebellion vs. conformity C) idealism vs. pragmatism D) narcissism vs. intimacy
A
78) ________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information. A) Geodemography B) Senior market C) Consumer identity renaissance D) Perceived age
A
9) In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture. A) assimilation B) maintenance C) segregation D) resistance
A
1) A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others. A) network B) subculture C) micro culture D) cohort
B
37) The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following? A) Megachurches provide marketing opportunities for niche marketers. B) Religious themes can be effectively used by mainstream marketers. C) Born again Christians are the primary religious market in the U.S. D) Church leaders impact the consumption practices of their followers.
B
43) People born between 1946 and 1964 belong to ________. A) Generation Y B) the Baby Boomer Generation C) Generation X D) the Interbellum Generation
B
6) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________. A) warming B) deethnicization C) acculturation D) deculturization
B
60) Older adults that control more than 50% of discretionary income are considered the ________ market. A) boomer B) senior C) millennial D) echo boomer
B
21) The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers? A) Separate advertisements to this ethnic subculture are never done and should not be considered. B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. C) African American children tend to gravitate toward toys and characters that look like them. D) All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades.
C
45) An age ________ consists of people of similar ages who have undergone similar experiences. A) culture B) paradigm C) cohort D) model
C
46) Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________. A) paradigm B) renaissance C) cohort D) perception
C
67) True or False: Bill jokes that a nuclear family is one that is about ready to explode because having your grandmother living with you can cause a lot of disruptions. Although Bill's humor is questionable, his labeling of a family living with a grandparent as a nuclear family is correct.
False
70) True or False: Age cohorts share similar problems because they are more genetically similar than are people from other types of cohorts.
False
71) True or False: An age cohort consists of people of different ages who have similar experiences.
False
73) True or False: Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are experiencing autonomy versus belonging conflict.
False
75) True or False: Americans between the ages of 35 and 64 are the focus of almost 50 percent of all advertising expenditures.
False
77) True or False: People born between World War I and World War II belong to the Baby Boomer Generation.
False
