Marketing 330 Test #2

Five; problem recognition; post purchase evaluation

The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.

Safety

Shortly after moving into their new home, Elizabeth and Philip Jennings purchase and install smoke detectors and an alarm system. The Jennings are concerned about fulfilling their need for

In the hands of the consumer

As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed

has taken on many of the values, attitudes, or behaviors of group members

Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he

Instability

One of the guaranteed constants in the global business environment is

Customers to share information

One of the most important benefits of e-marketing is the ability of marketers and

Extended decision making

Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decisionmaking process?

False

True or False. A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies

False

True or False. A quota is the suspension, by a government, of trade in a particular product.

True

True or False. Ads for beauty products often suggest that purchasing these products will bring love, helping to fulfill one's social needs.

True

True or False. Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

True

True or False. Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.

True

True or False. An embargo occurs when a government suspends trade with a particular country.

False

True or False. From a cultural perspective, countries that are members of the European Union tend to act as a single entity.

True

True or False. Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

True

True or False. Retailers purchase products and resell them to final consumers.

False

True or False. Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.

Quota

United Arab Emirates currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)

The United States

Which of the following countries has the highest GDP?

influencers; deciders

Within the buying center, ____ are technical personnel who develop product specifications and evaluate alternatives, while _____ actually choose the products.