Marketing 330 Test #2
Five; problem recognition; post purchase evaluation
The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
Safety
Shortly after moving into their new home, Elizabeth and Philip Jennings purchase and install smoke detectors and an alarm system. The Jennings are concerned about fulfilling their need for
In the hands of the consumer
As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed
has taken on many of the values, attitudes, or behaviors of group members
Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he
Instability
One of the guaranteed constants in the global business environment is
Customers to share information
One of the most important benefits of e-marketing is the ability of marketers and
Extended decision making
Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decisionmaking process?
False
True or False. A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies
False
True or False. A quota is the suspension, by a government, of trade in a particular product.
True
True or False. Ads for beauty products often suggest that purchasing these products will bring love, helping to fulfill one's social needs.
True
True or False. Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.
True
True or False. Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.
True
True or False. An embargo occurs when a government suspends trade with a particular country.
False
True or False. From a cultural perspective, countries that are members of the European Union tend to act as a single entity.
True
True or False. Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.
True
True or False. Retailers purchase products and resell them to final consumers.
False
True or False. Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.
Quota
United Arab Emirates currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)
The United States
Which of the following countries has the highest GDP?
influencers; deciders
Within the buying center, ____ are technical personnel who develop product specifications and evaluate alternatives, while _____ actually choose the products.