Marketing Chapter 7 Quiz

Changing people's attitudes toward a firm and its marketing program is Select one: a. rarely attempted through the use of marketing practice. b. a long, expensive, and difficult task that may require extensive advertising campaigns. c. unnecessary, since consumer attitudes are of little importance. d. impossible, even if the firm uses advertisements. e. simple when advertisements are used.

A long, expensive, and difficult task that may require extensive advertising campaigns.

Which of the following is the fastest growing, most affluent subculture in the United States? Select one: a. Native Americans b. Hispanics c. African Americans d. Italian Americans e. Asian Americans

Asian Americans

The three major types of reference groups are: Select one: a. actual, implied, and desired. b. aspirational, disassociative, and membership c. family, peer group, and media. d. memberships, aspirational, and advocacy. e. advocacy, avoidance, and approach.

Aspirational, disassociative, and membership

Cognitive, affective, and behavioral are the three major components of Select one: a. consumer socialization. b. attitudes. c. self-concept d. motives. e. lifestyles.

Attitudes

Problem recognition occurs when a consumer Select one: a. is exposed to a television advertisement desired state and actual condition. b. searches for information to resolve a problem. c. becomes aware that there is a difference between a desired state and an actual condition. d. recognizes a need and evaluates for information to resolve a problem. e. evaluates her or his purchase.

Becomes aware that there is a difference between a desired state and an actual condition.

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is Select one: a. the congruence between external and internal searches for product information. b. doubts that occur because the buyer questions whether the decision to purchase the product was right. c. a function of the manner in which the manufacturer of the product describes its attributes. d. the establishment of criteria for comparing products. e. dissatisfaction with the purchase.

Doubts that occur because the buyer questions whether the decision to purchase the product was right.

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her Select one: a. service characteristics. b. information search criteria. c. framing characteristics. d. consideration set. e. evaluative criteria.

Evaluative criteria

A group of brands that a consumer views as alternatives for possible purchase is called a(n) Select one: a. evoked set. b. inert set. c. awareness set. d. evaluation criteria. e. evaluative group

Evoked set

All of the following are marketer-dominated sources of information except Select one: a. friends. b. advertising. c. packaging. d. salespeople. e. displays.

Friends

For which of the following products would a consumer most likely use limited decision making? Select one: a. Toothpaste b. Automobile c. Detergent d. Washing machine e. Hair dryer

Hair dryer

According to Maslow's hierarchy of needs, Select one: a. individuals first address needs at the top of the pyramid and then move down to the lower level needs. b. individuals simultaneously try to satisfy all five level of needs. c. self-actualization needs are the most important needs to be met for most individuals. d. levels of needs are different for everyone, and we all try to satisfy them in a different order. e. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up

Individuals first satisfy the most basic needs and then try to fulfill needs at the next level up

Assignment of meaning to organized information inputs is called Select one: a. selection. b. motivation. c. redefinition. d. learning. e. interpretation.

Interpretation

A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's Select one: a. routinized response behavior. b. evaluative criteria. c. motivational structure. d. level of involvement. e. cognitive dissonance.

Level of involvement

An attitude is Select one: a. an internal trait that makes people unique. b. a competence in performing activities. c. a person's behavior caused by information and experience. d. one's evaluation, feelings, and behavioral tendencies toward an object or idea. e. a set of actions that a person in a particular position is supposed to perform.

One's evaluation, feelings, and behavioral tendencies toward an object or idea.

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of Select one: a. exposure. b. learning. c. attitude formation. d. perception. e. motivation.

Perception

The development of a person's self-concept is a function of Select one: a. reference groups and opinion leaders. b. learning. c. roles and family influences. d. subcultures. e. psychological and social factors.

Psychological and social factors

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? Select one: a. Intensive decision making b. Extended decision making c. Perceptual scanning d. Limited decision making e. Routinized response behavior

Routinized response behavior

The three major categories of influences on the consumer buying decision process are: Select one: a. situational influences, social influences, and psychological influences. b. situational influences, demographic influences, and psychological influences. c. demographic influences, situational influences, and marketer-dominated influences. d. social influences, situational influences, and marketer-dominated influences. e. marketer-dominated influences, psychological influences, and person-specific influences.

Situational influences, social influences, and psychological influences.

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic goupr, and possessions, to group people into Select one: a. reference groups. b. social classes. c. family types. d. attitudinal segments. e. geographic regions.

Social classes

In the consumer buying decision process, the information search stage Select one: a. involves a buyer becoming aware of the need for a product. b. occurs immediately after evaluation of alternatives. c. is lengthy for routine response buying behavior. d. is not necessary when the buyer is involved in extensive decision making. e. yields a group of brands that a buyer views as possible alternatives.

Yields a group of brands that a buyer views as possible alternatives