MDF Chapter 10 11 12
3-D printers can produce fully functioning components, such as working batteries and LEDs. A) TRUE B) FALSE
A
A GIS is a DSS designed specifically to work with spatial information. A) TRUE B) FALSE
A
A MOOC is: A) a type of online course. B) an intelligent technique. C) a VR system. D) a machine learning system. E) a type of content management system.
A
A pivot table is a(n): A) spreadsheet tool that displays two or more dimensions of data in a convenient format. B) type of relational database. C) chart tool that can rotate columnar data quickly and visually. D) tool for performing sensitivity analysis. E) integral data visualization tool used in digital dashboards and scorecards.
A
A structured decision is repetitive and routine, for which known procedures provide solutions. A) TRUE B) FALSE
A
Advertising networks track a user's behavior at thousands of websites. A) TRUE B) FALSE
A
All of the following are examples of firms that use the community provider Internet business model except: A) eBay. B) Facebook. C) Twitter. D) Instagram. E) Pinterest.
A
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. A) TRUE B) FALSE
A
Both structured and unstructured documents can contain knowledge. A) TRUE B) FALSE
A
CAD and VRML are both types of KWS. A) TRUE B) FALSE
A
CAD workstations: A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B) provide an important source of expertise for organizations. C) allow groups to work together on documents. D) are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. E) facilitate employee learning.
A
Compared to traditional goods, digital goods have: A) greater pricing flexibility. B) lower marketing costs. C) higher production costs. D) higher inventory costs. E) lower menu costs.
A
Compared to traditional goods, digital goods have: A) lower costs of production. B) higher marginal costs per unit. C) equivalent copying costs. D) similar inventory costs. E) less disintermediation.
A
Craigslist is an example of: A) C2C e-commerce. B) B2B e-commerce. C) B2C e-commerce. D) M-commerce. E) P2P-commerce.
A
Data visualization technologies are used to help human users see patterns and relationships in large amounts of data. A) TRUE B) FALSE
A
Document management systems are essentially large databases. A) TRUE B) FALSE
A
Expert systems are typically used in business in discrete, highly structured decision-making situations. A) TRUE B) FALSE
A
Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization. A) TRUE B) FALSE
A
Experts from a variety of fields have found that managers are poor at assessing risk. A) TRUE B) FALSE
A
Forward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.
A
Fuzzy logic can describe a particular phenomenon or process linguistically and then represent that description in a small number of flexible rules. A) TRUE B) FALSE
A
GDSS facilitate the solution of unstructured problems by a set of decision makers working together as a group in either the same location or different locations. A) TRUE B) FALSE
A
Genetic algorithms: A) develop solutions to particular problems using inheritance, crossover, and mutation. B) represent knowledge as groups of characteristics. C) do not work for most problems. D) are based on logic. E) seek to emulate a human expert's way of solving problems
A
Geoadvertising sends ads to users based on their: A) GPS locations. B) home addresses. C) shopping preferences. D) website behaviors. E) Google Maps settings.
A
Hybrid AI applications are being implemented in home appliances, such as washing machines. A) TRUE B) FALSE
A
In content management, once a taxonomy is developed, documents must then be ________ with the proper classification. A) tagged B) inventoried C) tupled D) retrieved E) archived
A
In general, for digital goods, the marginal cost of producing another unit is about zero. A) TRUE B) FALSE
A
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. A) social media B) e-mail C) community D) website E) offline media
A
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. A) free/freemium B) subscription C) transaction fee D) affiliate E) sales
A
Indirect goods are not involved firsthand in the production process. A) TRUE B) FALSE
A
Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: A) practice. B) professionals. C) interest. D) knowledge. E) expertise.
A
Knowledge is "sticky" and not easily moved. A) TRUE B) FALSE
A
MIS typically produce fixed, regularly scheduled reports based on data extracted and summarized from the firm's underlying transaction processing systems. A) TRUE B) FALSE
A
MSN is an example of the portal business model. A) TRUE B) FALSE
A
Middle management face primarily structured decisions. A) TRUE B) FALSE
A
Mintzberg outlined three categories of managerial roles: A) interpersonal, informational, and decisional. B) control, leadership, oversight. C) operational, management, and executive. D) cultural, organizational, and technical. E) middle management, senior management, executive.
A
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing. A) TRUE B) FALSE
A
Reducing the business process layers in a distribution channel is called: A) disintermediation. B) BPR. C) market segmentation. D) network effects. E) market transparency.
A
Retail consumer e-commerce is growing at double-digit rates. A) TRUE B) FALSE
A
Software programs that work without direct human intervention to carry out specific tasks for individual users, business processes, or software applications, are called: A) intelligent agents. B) intelligent techniques. C) business intelligence. D) AI hybrid systems. E) genetic algorithms.
A
Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: A) KWS. B) LMS. C) wikis. D) COPs. E) enterprise-wide knowledge management systems.
A
Structured decision making is most prevalent at lower organizational levels. A) TRUE B) FALSE
A
Structured knowledge is explicit knowledge that exists in formal documents and formal rules. A) TRUE B) FALSE
A
The Internet reduces information asymmetry. A) TRUE B) FALSE
A
The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly. A) TRUE B) FALSE
A
The choice phase of Simon's decision-making model includes choosing among solution alternatives. A) TRUE B) FALSE
A
The classical model of management does not address what exactly managers do when they plan, decide things, and control the work of others. A) TRUE B) FALSE
A
The concept of management ________ describes situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions. A) filters B) backgrounds C) biases D) inefficiency E) politics
A
The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions. A) semi-structured B) procedural C) ad hoc D) structured E) unstructured
A
The dimension of ________ in information quality describes whether the structure of data is consistent. A) integrity B) accuracy C) timeliness D) completeness E) consistency
A
The model of human knowledge used by expert systems is referred to as: A) the knowledge base. B) CBR. C) a neural network. D) expert AI E) VRML.
A
The role of entrepreneur falls into which of Mintzberg's managerial classifications? A) Decisional B) Informational C) Interpersonal D) Symbolic E) Leading
A
The yellow first-down markers shown on televised football games are examples of AR. A) TRUE B) FALSE
A
Today's 3-D printers can create objects out of human cartilage. A) TRUE B) FALSE
A
Traditional online marketing, such as display ads, still constitutes the majority of all online marketing. A) TRUE B) FALSE
A
Uber uses a form of dynamic pricing. A) TRUE B) FALSE
A
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities. A) TRUE B) FALSE
A
Web personalization is used primarily as a marketing tool. A) TRUE B) FALSE
A
What-if analysis works forward from known or assumed conditions. A) TRUE B) FALSE
A
Which of the following are most likely to rely primarily on production reports for their decision-making needs? A) Operational supervisors B) Senior managers C) Analytic modelers D) Business analysts E) Executives
A
Which of the following best illustrates the transaction fee revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
A
Which of the following companies is not identified in the text as one of the leading producers of business intelligence and analytics products? A) Google B) Microsoft C) SAP D) IBM E) SAS
A
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? A) Information density B) Richness C) Customization D) Interactivity E) Global reach
A
Which of the following has a large number of sensing and processing nodes that continuously interact with each other? A) Neural network B) Expert system C) CBR D) Fuzzy logic system E) Genetic algorithm
A
Which of the following is not one of the five classical functions of managers? A) Leading B) Deciding C) Planning D) Organizing E) Controlling
A
Which of the following is not one of the main four dimensions of knowledge described in the chapter? A) Knowledge is a firm asset. B) Knowledge has different forms. C) Knowledge has a location. D) Knowledge is situational. E) Knowledge is timeless.
A
Which of the following is the largest mobile advertising market? A) Google B) Yahoo C) Facebook D) Microsoft E) Twitter
A
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? A) AR B) VRML C) CAD D) KWS E) LMS
A
Which of the following statements best describes the term business intelligence? A) Software developed exclusively for business management B) The tools and techniques used to analyze and understand business data C) The infrastructure for collecting and managing business data D) Information systems involved in business decision making E) Enterprise systems used to make business decisions
A
Which of the following stores descriptions of past experiences of human specialists in a database for later retrieval when the user encounters a situation with similar characteristics? A) CBR B) Fuzzy logic C) Data mining D) LMS E) Expert systems
A
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? A) B2C e-commerce B) B2B e-commerce C) C2C e-commerce D) M-commerce E) P2P e-commerce
A
Which of the following would not be considered semistructured knowledge? A) Request for proposals B) Voice mail C) Videos D) E-mail E) Brochures
A
Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? A) GIS B) DSS C) Location analytics D) Executive support systems E) GDSS
A
Which type of intelligent agent models the behavior of consumers, stock markets, and more, by seeing them as autonomous agents that follow relatively simple rules for interaction? A) Agent-based modeling B) MOOC C) AR D) VRML E) Genetic algorithm
A
You can use location analytics to determine how best to route your deliveries of products to retail outlets. A) TRUE B) FALSE
A
________ are visual tools for presenting performance data in a BI system. A) Dashboards and scorecards B) Parameterized reports C) Reports and the drill-down feature D) Scenarios and models E) Ad hoc report creation
A
________ attempts to leverage the fact that there is always some demand, however small, for a product. A) Long tail marketing B) Behavioral targeting C) Crowdsourcing D) Demand prediction software E) Lead generation marketing
A
eBay is an example of the market creator business model. A) TRUE B) FALSE
A
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): A) exchange. B) marketspace. C) online marketplace. D) e-hub. E) net marketplace.
B
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. A) geosocial B) geoinformation C) geoadvertising D) geomapping E) geolocating
B
A structured decision cannot be made by following a well-defined set of procedures. "Feel" or intuition is necessary. A) TRUE B) FALSE
B
An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: A) BPM. B) MIS. C) KPI. D) GSS. E) GDSS.
B
An information system that combines data from internal TPS with information from financial systems and external sources to deliver reports such as profit-loss statements and impact analyses, is an example of: A) DSS. B) ESS. C) CDSS. D) MIS. E) GIS.
B
Because neural network applications cannot always explain why they arrive at a particular solution, they are not well suited for use in the medical profession. A) TRUE B) FALSE
B
Behavioral models of management see managers as being ________ than does the classical model. A) more systematic B) more informal C) more reflective D) more well organized E) less reactive
B
Behavioral targeting occurs at two levels: individual websites and through ISPs. A) TRUE B) FALSE
B
Big data is too unwieldy to analyze for consumer preferences. A) TRUE B) FALSE
B
CBR is not well-suited for diagnostic systems in medicine. A) TRUE B) FALSE
B
Checking store inventory is an example of a(n) ________ decision. A) procedural B) structured C) ad hoc D) unstructured E) semi-structured
B
DSS are a special category of location analytics. A) TRUE B) FALSE
B
DSS primarily address structured problems. A) TRUE B) FALSE
B
Disintermediation provides major benefits to the distributor. A) TRUE B) FALSE
B
E-commerce refers to the use of any networking technologies to transact business. A) TRUE B) FALSE
B
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. A) TRUE B) FALSE
B
ESS: A) support the structured decision making of senior executives. B) have the ability to drill down into lower levels of detail. C) easily integrate data from different systems. D) are primarily driven by information derived from a company's transaction processing systems. E) enable operational managers to create parameterized reports.
B
Epertise is thought to be the collective and individual experience of applying knowledge to the solution of problems. A) TRUE B) FALSE
B
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down. A) TRUE B) FALSE
B
Expert systems are the primary tools used for knowledge discovery. A) TRUE B) FALSE
B
Expert systems work by applying a set of AND/OR rules against a knowledge base, both of which are extracted from human experts. A) TRUE B) FALSE
B
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: A) clickstream advertising. B) behavioral targeting. C) online profiling. D) long tail marketing. E) crowdsourcing.
B
For a firm, organizational resources are unnecessary to transform data into knowledge. A) TRUE B) FALSE
B
Fuzzy logic systems "learn" patterns from large quantities of data by sifting through data, searching for relationships, building models, and correcting over and over again the model's own mistakes. A) TRUE B) FALSE
B
GDSS are designed to display data in the form of digitized maps. A) TRUE B) FALSE
B
GDSS requires a dedicated conference room with special hardware and software tools. A) TRUE B) FALSE
B
GIS are useful for businesses, but not as much for state and local governments. A) TRUE B) FALSE
B
Improving the quality of high-value decision making by an executive will save an organization far more money than improving the quality of lesser-value decisions made at a lower level. A) TRUE B) FALSE
B
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites. A) TRUE B) FALSE
B
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. A) transparency B) asymmetry C) complexity D) discrimination E) competition
B
Information asymmetry exists when there is more information about one product than there is about a similar product. A) TRUE B) FALSE
B
Intelligent agents can discover underlying patterns, categories, and behaviors in large data sets. A) TRUE B) FALSE
B
KPI analysis is the leading methodology for understanding the most important information needed by a firm's executives. A) TRUE B) FALSE
B
Knowledge workers include all of a company's workers who are tasked with managing or creating knowledge, from top-level scientists to clerical and data workers. A) TRUE B) FALSE
B
MIS typically produce: A) new ways of looking at data that emphasize change, flexibility, and rapid response. B) fixed, regularly scheduled reports based on data extracted from the organization's TPS. C) solutions to semi-structured problems appropriate for middle management decision making. D) assumptions, responses to ad-hoc queries, and graphic representations of existing data. E) scorecards of overall firm performance along predefined key indicators.
B
Market creators: A) save users money and time by processing online sales transactions. B) provide a digital environment where buyers and sellers can establish prices for products. C) create revenue by providing digital content over the web. D) sell physical products directly to consumers or individual businesses. E) generate revenue from advertising or from directing buyers to sellers.
B
Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called: A) benchmarks. B) KPIs. C) the balanced scorecard method. D) BPM. E) parameters.
B
Podcasting allows subscribers to listen to live, streaming radio and other audio content. A) TRUE B) FALSE
B
Price transparency refers to the ability of consumers to discover what merchants actually pay for products. A) TRUE B) FALSE
B
Rich media advertisements are a sales-oriented marketing format. A) TRUE B) FALSE
B
Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees. A) TRUE B) FALSE
B
Sensitivity analysis predicts outcomes from constant inputs. A) TRUE B) FALSE
B
Switching costs are the merchants' costs of changing prices. A) TRUE B) FALSE
B
The design phase of decision making consists of discovering, identifying, and understanding the problems occurring in the organization. A) TRUE B) FALSE
B
The effort required to locate a suitable product is called: A) price discrimination. B) search costs. C) menu costs. D) shopping costs. E) location costs.
B
The first stage in Simon's decision-making process model is the design stage. A) TRUE B) FALSE
B
The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method. A) digital dashboard B) balanced scorecard C) KPI D) data visualization E) predictive analytics
B
The terms used in a fuzzy logic system to describe imprecise states or conditions are referred to as: A) neural networks. B) membership functions. C) inference engines. D) taxonomies. E) tags.
B
The text defines ________ as the flow of events or transactions captured by an organization's system. A) information B) data C) wisdom D) knowledge E) experience
B
The third stage in Simon's description of decision making is implementation. A) TRUE B) FALSE
B
Today's AI systems are about to come up with new and novel solutions to problems. A) TRUE B) FALSE
B
Transaction brokers: A) generate revenue from advertising or from directing buyers to sellers. B) save users money and time by processing online sales transactions. C) provide a digital environment where buyers and sellers can establish prices for products. D) sell physical products directly to consumers or individual businesses. E) provide online meeting places where people with similar interests can communicate.
B
VRML requires the use of a powerful server as well as large amounts of bandwidth. A) TRUE B) FALSE
B
Virtually all expert systems deal with problems of: A) policy development. B) classification. C) logic and control. D) high complexity. E) imprecise rules.
B
What is the first value-adding step in the knowledge business value chain? A) Acquire B) Data and information acquisition C) Store D) Disseminate E) Apply
B
What is the primary benefit to consumers of disintermediation? A) Faster service B) Lower costs C) Higher quality D) Greater choices E) None, because disintermediation primarily benefits manufacturers.
B
What standards are referred to when discussing universal standards as a unique feature of e-commerce? A) Internet technology standards B) Common spoken and written languages C) Universal measuring standards D) Universal advertising and media format standards E) EDI standards
B
What type of intelligent technique helped Procter & Gamble determine the most efficient methods for their trucks to deliver goods? A) Fuzzy logic B) Intelligent agents C) Genetic algorithms D) Neural networks E) CBR
B
When there is no well-understood or agreed-on procedure for making a decision, it is said to be: A) undocumented. B) unstructured. C) documented. D) semi-structured. E) ad-hoc.
B
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? A) Community provider B) Service provider C) Market creator D) Transaction broker E) Portal
B
Which of the following are most likely to rely primarily on the drill-down functionality of BI for their decision-making needs? A) IT developers B) Middle managers C) Operational employees D) Business analysts E) Senior executives
B
Which of the following best illustrates the affiliate revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
B
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? A) Website plan B) Web mission statement C) Functional website D) Social media plan E) Mobile media plan
B
Which of the following is a type of intelligent technique? A) Digital asset management B) Case-based reasoning C) CAD D) VRML E) LMS
B
Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers? A) Managers perform a great deal of work at an unrelenting pace. B) Managers perform a low number of activities for a high percentage of time. C) Managers prefer current, specific, ad-hoc information. D) Managers prefer oral forms of communication. E) Managers give high priority to maintaining a diverse web of contacts.
B
Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? A) Managerial users and methods B) Organizational environment C) User interface D) Data from the business environment E) Delivery platform
B
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix? A) Lead generation B) Search engine C) Rich media D) Display ads E) Video
B
Which of the following statements about EDI is not true? A) Each major industry in the United States has EDI standards. B) Today, EDI is only used for document automation. C) Many organizations still use private networks for EDI. D) EDI systems are increasingly web-enabled. E) About 80 percent of online B2B e-commerce is still based on EDI.
B
Which of the following statements best describes the business value of improved decision making? A) Improved decision making creates better products. B) Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values. C) Improved decision making enables senior executives to more accurately foresee future financial trends. D) Improved decision making strengthens customer and supplier intimacy, which reduces costs. E) Improved decision making creates a better organizational culture.
B
Which of the following systems support a manager's role as leader of an organization? A) DSS B) Telepresence systems C) E-mail D) MIS E) ESS
B
Which type of decision is deciding whether to introduce a new product line? A) Structured B) Unstructured C) Recurring D) Nonrecurring E) Procedural
B
While systems such as KWS can manage semistructured and unstructured information, enterprise-wide content management systems are designed to manage a firm's structured information. A) TRUE B) FALSE
B
You are advising a video production company on the best type of knowledge management system to help them archive digital video and sound clips. Which of the following will suit their needs? A) MOOC B) Digital asset management system C) CAD system D) VRML system E) LMS
B
ystems that integrate different types of techniques, such as genetic algorithms, fuzzy logic, neural networks, and expert systems, into a single application are called ________ systems. A) differential intelligence B) hybrid AI C) machine learning D) enterprise learning E) CAD
B
About ________ percent of the United States GDP is produced by the knowledge and information sectors. A) 15 B) 25 C) 55 D) 65 E) 85
C
According to Mintzberg, managers in their informational role act as: A) figureheads for the organization. B) leaders. C) nerve centers of the organization. D) negotiators. E) liaisons.
C
All of the following are unique features of e-commerce technology, except: A) personalization/customization. B) interactivity. C) transparency. D) richness. E) global reach.
C
BI that is designed to determine the most likely effects of changes in the business environment is called: A) statistical modeling. B) environmental analytics. C) predictive analytics. D) big data analytics. E) parameterized reports.
C
Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence. A) business B) analytical C) operational D) transactional E) production
C
Expert systems are expensive and time consuming to maintain because: A) their rule base is so complex. B) they rely on equipment that becomes outdated. C) their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules. D) only the person who created the system knows exactly how it works, and may not be available when changes are needed. E) it is difficult to program at this level of complexity without introducing software bugs.
C
Expert systems: A) are capable of solving wide ranges of problems. B) are based on DO WHILE rules. C) lack the general intelligence of human beings. D) share characteristics with mainframe computing. E) are used for knowledge discovery.
C
Facebook's Like button is an example of which of the following? A) Social sign-on B) Collaborative shopping C) Network notification D) Social search E) Newsfeed
C
Fuzzy logic is a type of: A) data mining. B) a neural network. C) an intelligent technique. D) business intelligence. E) CBR.
C
GDSS such as Cisco Collaboration Meeting Rooms Hybrid can handle up to: A) 5 participants. B) 50 participants. C) 500 participants. D) 1000 participants. E) 5000 participants.
C
Information density refers to the: A) richness—complexity and content—of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency. E) amount of physical storage space needed to store data about a specific entity, such as a product or consumer.
C
Netflix uses which of the following revenue models? A) Advertising B) Transaction fee C) Subscription D) Freemium E) Affiliate
C
Predictive analytics is used for all of the following except: A) anticipating customer response to price changes. B) identifying the most profitable customers. C) determining the best routes for product delivery. D) establishing consumer credit scores. E) forecasting driver safety.
C
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: A) e-procurement. B) SCM. C) procurement. D) sourcing. E) production.
C
The role of liaison falls into which of Mintzberg's managerial classifications? A) Decisional B) Informational C) Interpersonal D) Symbolic E) Leading
C
The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of: A) knowledge culture. B) knowledge discovery. C) organizational and management capital. D) organizational routine. E) knowledge.
C
Varying a product's price according to the supply situation of the seller is called ________ pricing. A) menu B) flexible C) dynamic D) asymmetric E) customized
C
When did e-commerce begin? A) 1965 B) 1983 C) 1995 D) 1999 E) 2000
C
Which of the following best describes the digital social graph? A) A person's direct and indirect relationships B) All of a person's closest digital relationships C) A mapping of all online social relationships D) All of the online and offline relationships a person has E) All of the relationships in an online community
C
Which of the following best illustrates the advertising revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Facebook provides a social network for free, but shows sponsored content in users' News Feeds. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
C
Which of the following describes a difference between neural networks and genetic algorithms? A) Genetic algorithms are designed to process large amounts of information. B) Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. C) Neural networks are programmed to "learn." D) Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. E) Neural networks are a type of machine learning, whereas genetic algorithms are static programs.
C
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Social technology
C
Which of the following does not describe the dimensions of knowledge in a firm? A) It is contextual and applicable only in relevant situations. B) It is intangible. C) It is subject to the laws of diminishing returns. D) It is a cognitive event involving mental models. E) It is enmeshed in a firm's culture.
C
Which of the following is a computer-based system that attempts to emulate human behavior? A) Fuzzy logic B) Neural networks C) AI technology D) Genetic algorithms E) LMS
C
Which of the following is a milestone for the website development phase of building an e-commerce presence? A) Web mission statement B) Social media plan C) Website plan D) Web presence map E) Functional website
C
Which of the following is not an example of a BI predefined production report? A) Workforce demographics B) Order cycle time C) Revenue forecasts D) Supplier performance E) Direct and indirect spending
C
Which of the following is not one of the Simon's four stages of decision making? A) Implementation B) Intelligence C) Analysis D) Choice E) Design
C
Which of the following is not one of the six main analytic functionalities of BI systems for helping decision makers understand information and take action? A) Production reports B) Parameterized reports C) Business case archives D) Forecasts, scenarios, and models E) Drill down
C
Which of the following statements about 3-D printing is not true? A) It creates solid objects. B) It is also called additive manufacturing. C) It is incompatible with the cloud. D) It creates objects layer by layer. E) It uses specifications in a digital file.
C
Which of the following statements about exchanges is not true? A) Exchanges are independently owned third-party Net marketplaces. B) Some exchanges provide vertical markets. C) Exchanges are the most successful form of B2B commerce. D) Some exchanges enable a spot market. E) Go2Paper is an example of an exchange.
C
Which of the following statements best describes the relationship between collaboration and knowledge management? A) Collaboration is impossible without knowledge. B) Knowledge is impossible without collaboration. C) Knowledge is useful only when shared with others. D) As knowledge improves, so does collaboration. E) Knowledge is the result of collaboration.
C
Which of the following types of system enables organizations to digitize, index, and tag documents according to a coherent framework? A) Wikis B) CAD C) ECM D) LMS E) VR
C
Which type of decision is calculating gross pay for hourly workers? A) Semi-structured B) Procedural C) Structured D) Unstructured E) Ad hoc
C
You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is: A) CBR. B) AI. C) fuzzy logic. D) expert system. E) a neural network.
C
A drawback to high-velocity, automated decision-making systems is that they are unable to: A) handle high volumes of decisions. B) handle structured decisions. C) handle semi-structured decisions. D) control themselves and respond to new environments. E) be applied to situations outside of the financial world.
D
A secure website that links a large firm to its suppliers and other key business partners is called a(n): A) e-hub. B) marketspace. C) exchange. D) private industrial network. E) net marketplace.
D
All of the following are considered to be knowledge workers except: A) designers. B) engineers. C) architects. D) executives. E) researchers.
D
All of the following are increased in traditional markets compared to digital markets except: A) search costs. B) menu costs. C) switching costs. D) network effects. E) information asymmetry.
D
All of the following are intangible assets of a firm except its: A) brand. B) reputation. C) knowledge. D) information systems. E) unique business processes
D
All of the following are intelligent personal assistants for consumers except: A) Siri. B) Alexa. C) Google Now. D) Watson. E) Cortana.
D
Amazon.com is known primarily for its use of which of the following business models? A) Content provider B) Portal C) Market creator D) E-tailer E) Transaction broker
D
An inference engine is: A) a strategy for searching the rule base in case-based reasoning. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy used to search through the rule base in an expert system by forward chaining or backward chaining. E) a programming algorithm used to create a virtual world using VRML.
D
Apple's Siri application is an example of: A) neural networks. B) CBR. C) AI. D) intelligent agents. E) machine learning.
D
As discussed in the chapter text, the three main reasons that investments in information technology do not always produce positive results are: A) management support, technical logistics, and user compliance. B) organization, environment, culture. C) information quality, information integrity, and information accuracy. D) information quality, organizational culture, and management filters. E) organization, culture, and technology.
D
Backward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.
D
Changing organizational behavior by sensing and responding to new experience and knowledge is called: A) change management. B) knowledge leveraging. C) the knowledge value chain. D) machine learning. E) knowledge management.
D
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. A) subscription B) mobile payment C) transaction fee D) micropayment E) affiliate revenue
D
GDSS capabilities have improved along with all of the following except: A) improved power of desktop PCs. B) explosion of mobile computing. C) growth of cellular networks. D) increase in dedicated conference rooms. E) expansion of Wi-Fi bandwidth.
D
GDSS: A) are designed to allow meeting attendees to share their thoughts in real-time with their peers. B) support decisions that require knowledge about the geographic distribution of resources. C) are only used with geographically dispersed attendees. D) facilitate the solution of unstructured problems. E) provide tools that allow managers to visualize data.
D
The dimension of ________ describes whether data elements are consistently defined. A) completeness B) accuracy C) validity D) consistency E) integrity
D
The management methodology of using a firm's strategy to generate operational targets for the business and measuring progress towards them using the firm's enterprise systems is called: A) benchmarks. B) KPIs. C) the balanced scorecard method. D) BPM. E) business intelligence.
D
To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management a firm would most likely use which of the following? A) CAD system B) VR system C) Fuzzy logic D) Intelligent agent E) Genetic algorithm
D
VR systems: A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B) automate the creation and revision of designs. C) use machines to make solid objects. D) provide architects, engineers, and medical workers with precise, photorealistic simulations of objects. E) enable acquiring, storing, and disseminating knowledge documents in a virtual world.
D
What event marked the beginning of e-commerce? A) The first product sold online. B) The first domain name registered. C) The first e-mail sent. D) The first paid advertisements placed on a website. E) The first product advertised online.
D
What is meant by the statement "knowledge is sticky"? A) Knowledge is hard to move. B) Knowledge is universally applicable. C) Knowledge works only in certain situations. D) Knowledge is intangible. E) Knowledge is difficult to replace.
D
What is the difference between personalization and customization, as applied to e-commerce technologies? A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. E) There is no difference. Both terms refer to changing a product or communication for the consumer.
D
What percent of online retailers now have m-commerce websites? A) 15 percent B) 25 percent C) 55 percent D) 75 percent E) 85 percent
D
When managers represent their company in the outside world and perform symbolic duties, they are acting in their: A) decisional role. B) managerial role. C) informational role. D) interpersonal role. E) leadership role.
D
Which of the following best illustrates the sales revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
D
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Information density
D
Which of the following is a tool for the management, delivery, tracking, and assessment of various types of employee learning? A) Investment workstation B) Organizational learning system C) Employee enrichment system D) LMS E) Employee management system
D
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? A) Offline media B) Websites C) Social media D) Corporate E) E-mail
D
Which of the following is not used to capture tacit knowledge? A) Expert system B) CBR C) Fuzzy logic D) Neural network E) Knowledge base
D
Which of the following statements is not an accurate description of the importance of knowledge to a firm? A) Knowledge experiences network effects as more people share it. B) Knowledge should be seen as an intangible key asset. C) Knowledge enables firms to become more efficient in their use of scarce resources. D) Knowledge is unconditional. E) Much of the firm's value relies on being able to create knowledge.
D
Which of the following techniques is used for knowledge discovery? A) Expert system B) Transaction processing systems C) CBR D) Data mining E) Fuzzy logic
D
Which of the following would not be classified as a KWS? A) CAD system B) 3D visualization system C) AR applications D) Expert system E) VR system
D
Your company wants to develop intelligent techniques to create a "smart" oven that can perfectly cook basic foodstuffs, such as roasts and bread, using sensors and minimal input from the user. The system would know the difference between rare, medium rare, medium, and well done roasts. The category of intelligent technique that would describe this system is: A) expert system. B) neural network. C) CBR. D) fuzzy logic. E) genetic algorithm.
D
________ is the study of how computer programs can improve their performance without explicit programming. A) Neural networks B) COP C) Genetic algorithms D) Machine learning E) Intelligent techniques
D
A well-designed ESS will allow management to: A) create routine production reports as well as view overall business performance. B) facilitate group decision making. C) create pivot charts. D) analyze big data. E) track the activities of competitors.
E
A(n) ________ facilitates the solution to unstructured problems by a set of decision makers working together as a group. A) DSS B) ESS C) CDSS D) GIS E) GDSS
E
A(n) ________ is a BI feature that presents performance data defined by users. A) ad hoc query B) parameterized report C) interface D) portal E) dashboard
E
A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. A) Intelligent technique B) COP C) KWS D) enterprise-wide knowledge management system E) taxonomy
E
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. A) inference engine B) CAD C) expert system D) genetic algorithm E) neural network
E
A(n)________ report is produced when a user enters various values in a pivot table to filter data. A) drill-down B) SQL C) ad hoc D) production E) parameterized
E
All of the following are examples of "on demand" companies except: A) Uber. B) Airbnb. C) Lyft. D) Instacart. E) Instagram.
E
All of the following are typical components or capabilities of an ECM system except: A) knowledge portals. B) communication tools. C) tagging tools. D) digital asset management. E) AR tools.
E
All of the following managerial roles can be supported by information systems except: A) liaison. B) resource allocator. C) nerve center D) disseminator. E) negotiator.
E
Compared to digital markets, traditional markets have: A) lower search costs. B) stronger network effects. C) higher delayed gratification effects. D) reduced asymmetry. E) higher transaction costs.
E
Foursquare is an example of which of the following? A) Social graph B) Collaborative shopping C) Net marketplace D) Crowdsourcing application E) Geosocial services
E
High-velocity decision making systems are growing rapidly for decisions classed as: A) semi-structured. B) financial. C) ad hoc. D) predefined. E) highly structured.
E
If you can follow a definite procedure to make a business decision, you are making a(n) ________ decision. A) ad-hoc B) procedural C) unstructured D) semi-structured E) structured
E
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: A) prediction markets. B) behavioral targeting. C) long-tail marketing. D) social shopping. E) crowdsourcing.
E
Procurement involves all of the following except: A) negotiating with suppliers. B) paying for goods. C) making delivery arrangements. D) sourcing. E) production scheduling.
E
Selling the same goods to different targeted groups at different prices is called: A) cost customization. B) cost optimization. C) price gouging. D) cost personalization. E) price discrimination.
E
The ________ phase of decision making finds or recognizes a problem, need, or opportunity. A) choice B) design C) implementation D) analysis E) intelligence
E
The decision to approve a capital budget is an example of a(n) ________ decision. A) structured B) ad hoc C) semi-structured D) undocumented E) unstructured
E
The text defines ________ as expertise of organizational members that has not been formally documented. A) wisdom B) information C) data D) experience E) tacit knowledge
E
Which of the following BI tools or abilities has been driving the movement toward "smart cities?" A) OLAP B) Chi-square analysis C) Predictive analytics D) Data mining E) Big data analytics
E
Which of the following are the three major types of knowledge management systems? A) MIS, DSS, and TPS B) CRM, SCM, and CAD C) DBMS, DSS, and ECM D) COPs, ECM, and MIS E) Enterprise-wide knowledge management systems, KWS, and intelligent techniques
E
Which of the following companies uses the service provider business model? A) Expedia B) ETrade C) Facebook D) Yahoo E) Dropbox
E
Which of the following describes how the Simon framework of decision-making works in high-velocity decision environments? A) Only the initial step is performed by the software; the final three steps are handled by humans. B) The first two steps of Simon's framework are eliminated and the final two steps are handled by software algorithms. C) The first three steps of the process are handled by software algorithms and the final step is handled by experienced managers. D) All four steps are performed by humans with the support of high-speed, high-volume DSS and ESS. E) All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow.
E
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features? A) Search engine ads B) Video ads C) Rich media ads D) E-mail ads E) Display ads
E
Which of the following is an example of a direct good in the automobile industry? A) Computer equipment B) Paper C) Office furniture D) Roofing shingles E) Sheet steel
E
Which of the following is an example of a private industrial network? A) Exostar B) Go2Paper C) Elemica D) Expedia E) VW Group Supply
E
Which of the following is the last step in the knowledge management value chain? A) Feedback B) Acquire C) Disseminate D) Store E) Apply
E
Which of the following statements about Net marketplaces is not true? A) Some Net marketplaces sell direct goods. B) Some Net marketplaces serve vertical markets. C) Some Net marketplaces sell indirect goods. D) Some Net marketplaces support contractual purchases based on long-term relationships. E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
E
Which of the following statements about genetic algorithms is not true? A) Genetic algorithms are based on techniques inspired by evolutionary biology. B) Genetic algorithms are used to solve problems that are very dynamic and complex, involving hundreds or thousands of variables or formulas. C) Genetic algorithms are able to evaluate many solution alternatives quickly to find the best one. D) Genetic algorithms use an iterative process to refine initial solutions so that better ones are more likely to emerge as the best solution. E) Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.
E
Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance? A) CDSS B) MIS C) DSS D) TPS E) ESS
E
Which quality dimension of information is concerned that the data values of an information source fall within a defined range? A) Timeliness B) Consistency C) Completeness D) Accessibility E) Validity
E
________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors. A) Unstructured B) Tacit C) Management D) Explicit E) Structured
E
