MKGT 439 ch. 4
segmenting computer servers to perform dedicated functions
following are simple steps for optimizing web page content that can reduce response times except
site tracking and reporting system
helps you understand the marketing effectiveness of your e-commerce site
unit testing
involves testing a site program's modules one at a time
native app
is one designed to specifically operate using a mobile devices hardware and operating system
using prebuilt templates
is typically one of the most cost-effective choices when building an e-commerce
client-side execution of programming
not an advantage of dynamic page generation
optimize system architecture
not one of the basic business objectives for an e-commerce site
convesation
offline media is typically used for all of the following marketing activities except
cookies
primary way a web site is able to personalize the content presented to a visitor is through the use of
static HTML pages
prior to the development of e-commerce, web sites primarily delivered
AWD
server-side technique that detects that attributes of the device making the request and using predefined templates, loads a version of a site that is optimized for the device
1. MySQL 2.Apache 3. PHP
the following are open source software tool
Apache
the leading web server software is
five major steps
the systems development life cycle methodology that can be used to create an e-commerce web site has
false
the web server software used has a significant impact on how a web site's web pages look on a user's computer
proxy server
type of application server monitors and controls access to a main web server and implements firewall protection
publishing/subscription
type of sites typically needs a high percentage of secure pages
site management tools
use to verify that links on web pages are valid
secure sockets layer/transport layer security
used to process certificates and private/public key info
acceptance testing
verifies that the business objectives of the system as originally conceived are in fact working
false
when developing an e-commerce presence, it is important to understand that the technology must drive business decisions, no the reverse
HTML5 and Java
Mobile web apps are typically built using
false
a list server is an example of a buy-side application server that provides a database for product descriptions and prices
physical design
actual hardware components to be used in a system
adhering to accessibility guidelines
all of the following are important factors in web site optimization except
redundant navigation
all of the following are web site design features that annoy customers except
two-tier
an e-commerce web site that processes orders requires, at minimum, a ___ system architecture
1. inventory levels 2. product description 3. stock number
basic information requirements for a product database
digital catealog
basic system functionalities is used to display goods on a web site
CoC
Ruby on the Rails is based on whcih of the following philosophies