MKGT 439 ch. 4

segmenting computer servers to perform dedicated functions

following are simple steps for optimizing web page content that can reduce response times except

site tracking and reporting system

helps you understand the marketing effectiveness of your e-commerce site

unit testing

involves testing a site program's modules one at a time

native app

is one designed to specifically operate using a mobile devices hardware and operating system

using prebuilt templates

is typically one of the most cost-effective choices when building an e-commerce

client-side execution of programming

not an advantage of dynamic page generation

optimize system architecture

not one of the basic business objectives for an e-commerce site

convesation

offline media is typically used for all of the following marketing activities except

cookies

primary way a web site is able to personalize the content presented to a visitor is through the use of

static HTML pages

prior to the development of e-commerce, web sites primarily delivered

AWD

server-side technique that detects that attributes of the device making the request and using predefined templates, loads a version of a site that is optimized for the device

1. MySQL 2.Apache 3. PHP

the following are open source software tool

Apache

the leading web server software is

five major steps

the systems development life cycle methodology that can be used to create an e-commerce web site has

false

the web server software used has a significant impact on how a web site's web pages look on a user's computer

proxy server

type of application server monitors and controls access to a main web server and implements firewall protection

publishing/subscription

type of sites typically needs a high percentage of secure pages

site management tools

use to verify that links on web pages are valid

secure sockets layer/transport layer security

used to process certificates and private/public key info

acceptance testing

verifies that the business objectives of the system as originally conceived are in fact working

false

when developing an e-commerce presence, it is important to understand that the technology must drive business decisions, no the reverse

HTML5 and Java

Mobile web apps are typically built using

false

a list server is an example of a buy-side application server that provides a database for product descriptions and prices

physical design

actual hardware components to be used in a system

adhering to accessibility guidelines

all of the following are important factors in web site optimization except

redundant navigation

all of the following are web site design features that annoy customers except

two-tier

an e-commerce web site that processes orders requires, at minimum, a ___ system architecture

1. inventory levels 2. product description 3. stock number

basic information requirements for a product database

digital catealog

basic system functionalities is used to display goods on a web site

CoC

Ruby on the Rails is based on whcih of the following philosophies