MKTG 380 Exam 3

Which of the following questions potentially biases the respondents?

(a) and (b).

How many respondents should be in each important subgroup of a sample?

100

Which of the following is not a true statement concerning questionnaire development and the Internet?

All of the above are true.

Which of the following is a correct statement regarding probability samples?

All of the above statements are correct.

___________ sampling error is the amount of sampling error the researcher is willing to accept.

Allowable

Questions such as " do you shop in value stores like Target for Walmart ?" could

Bias the respondent

is achieved by avoiding ambiguous terminology, using reasonable, vernacular language adjusted to the target group, and asking only one question at a time.

Clarity

what element of probing is found in the question "what does the term outpatient mean to you?"

Comprehension or Interpretation

The first step in developing a sampling plan is ______________.

Define the population of interest

In the questionnaire design process, what is the first step?

Determine the survey objectives, resources, and constraints

_____________ is the total group of people from whom information is obtained.

Population of interest

After writing and editing your survey what can you do to ensure your research project is a success?

Pre-test the questionnaire

Probes fall into three distinct categories. What are the categories?

Proactive, reactive, spontaneous

Under the right circumstances and all other things equal, _________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Proportional stratified allocation Disproportional stratified allocation *B & C

During an interview with a respondent, you ask them to give you an example for their most recent answer. This would be a ______________.

Request for elaboration

Frequently, one of the first questions a survey asks is whether the respondent or anyone in the respondent's immediate family works in marketing research, advertising or the product or service area at issue in the survey. These types of questions are called:

Security questions

______________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Simple random

Which of the following would be considered a qualifying question for a Starbuck's survey?

These are all qualifying questions

What do convenience, judgment, quota, and snowball samples have in common?

They can all be classified as nonprobability samples.

The process for obtaining information from a group is __________________.

a sampling

Researchers use formulas to calculate the sample size they need, the difference between the sample result and population value are ___________________.

acceptable error

The difference between the sample result and population value is known as __________.

acceptable error

Which of the following is not characteristic of the questionnaire?

all are characteristic of the questionnaire.

Which of the following is a reason for increased costs of survey research?

all of the above are reasons for increased costs of survey research.

Which of the following is an advantage to Internet sampling?

all of the above* respondents complete survey at their convenience data collection is relatively inexpensive the interview can be administered under software control survey can be completed quickly

A researcher randomly selected 10 census tracts from a metropolitan area. Within each census tract, 30 households were randomly selected. The sampling technique just described would be a ______________.

area cluster

Which of the following is not a determinant of sample size for probability samples?

budget available research objectives rule of thumb *none of the above

The idea that a large number of sample means or proportions will approximate a normal distribution, regardless of the distribution of the population from which they were drawn, is known as:

central limit theorem

The pretest of a questionnaire would not be done for:

checking for the appropriateness of the sample of respondents

Do you own a cell phone? ____YES ____NO" is an example of which type of question format?

dichotomous

When a question has only two possible choices, it is referred to as a _____________ question.

dichotomous

Which of the following is not characteristic of open-ended questions?

ease of coding and tabulation of results

A proper layout for a questionnaire is needed to:

elicit answers that are more carefully thought out and detailed

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.

end

Which of the following is not a piece of required information in order to determine sample size?

estimated population median.

It is important for surveys to include supervisor's instructions in order to assist the _______.

field services firm

Which of the following would not be a good practice regarding question sequencing?

general questions at the end

Which of the following is not specifically part of the questionnaire evaluation process?

getting approval from a client.

A screening question is used to:

identify appropriate respondents for the survey.

Demographic questions should be included in the ____________ of a questionnaire.

last third

A researcher wants to know the average number of times per month respondents eat at fast food restaurants. The statistic that s/he is most interested in would be the _________.

mean

What type of question is the following? Which of the following age categories best describes your age? ____0-18 ____19-24 ____25-34 ____35 and over

multiple choice question

Which of the following would increase the necessary sample size in a study?

need to divide sample into sub-groups

_________________ samples are those in which specific elements from the population have been selected in a nonrandom manner.

nonprobability samples

"In the space below, please write down your three favorite flavors of ice cream" is an example of what type of question?

open ended

Which of the following types of questions would have the highest cost associated with its interpretation and tabulation?

open ended.

Which type of question does not allow the researcher to perform statistical analysis?

open-ended

Probing is especially important when using:

open-ended questions.

what element of probing is found when you the researcher say, " can you repeat the question I just asked in your own words?"

paraphrasing

Under what kind of sampling procedure must the researcher adhere closely to precise selection procedures to ensure that the results are projectable to the population under study?

probability

Which of the following types of samples enables the researcher to compute sampling error?

probability

A researcher has been asked to determine if offering a discount drink during happy hour to those who purchase a drink in the morning increases the likelihood of their return in the afternoon, what statistic would he or she be most interested in?

proportion

The prevalence of unlisted numbers in the metropolitan areas of the western United States can lead researchers to use _________________ to make sure the company has a representative sample.

random-digit dialing

What element of probing is found when the researcher asks, "How many cups of coffee did you drink yesterday?"

recall

"First National Bank is..... progressive ____|____|____|____|____ backward" is which of the following question formats?

scaled response

Researchers can determine via statistical techniques sample size. However, these techniques can only be applied to which of the following types of sample?

simple random

All of the statistical methods for determining sample size in this chapter assume which of the following?

simple random sampling

If it is important to analyze four subgroups of a total sample: married women over 35, single women over 35, married women under 35, and single women under 35 and each group is expected to make up about 25 percent of the total sample, a sample of 400 will only have 100 in each subgroup, what is the problem with the smaller sample size?

smaller groups lead to larger sampling errors

A normal distribution with a mean of zero and a standard deviation of one is a __________.

standard normal distribution.

If trying to determine how an area or region will vote in an upcoming election, gender would be an appropriate basis for ___________________.

stratification

Which of the following sampling methods, if properly invoked, will produce projectable results?

systematic

The sample size is most often determined, indirectly by ___________________.

the budget available

The reasons a potential client may specify a sample size is based on ____________.

the desired sampling error a gut feeling a pre-determined number Correct all of the above are reasons

A continuous distribution, which is bell-shaped and symmetric about the mean, is known as:

the normal distribution.

Which of the following basic rules can help you calculate how many phone numbers are needed for a project?

the number of completed interviews needed the working phone rate the incidence rate the contact and completion rate *all of the above

The key to making accurate predictions about the characteristics of a large population lies in the way _________________.

the population is sampled

Which type of question would be located in the screener?

transitional

Which of the following could serve as the basis for forming a stratum?

usage rate gender income level * all of the above none of the above

How can a researcher estimate the population standard deviation before selecting the sample?

use results from a prior survey conduct a pilot survey use secondary data use judgment *all are ways to estimate standard deviation