PR Chapter 19 Quiz

Pay for play; because the public affairs officer was engaging in propaganda rather than disseminating information

A public affairs officer appointed special staff to draft stories favoring his country;s position during military actions. Spent money to makes sure newspapers from rival country also published news to benefit his country. Authors remained sealed. This act attracted criticism from various experts. Which term best describes the act of the Public affairs officer, and why was it criticized?

Grassroots lobbying because this type of lobbying will help obtain public involvement to influence the government

An environmental organization conducted several negotiations with the government to prevent the dissemination of mercury in water sources. Since the negotiations were unsuccessful, the group organized a press release to state their objective. used website and social media to broadcast cause. Special attention provided to mothers. Which term best describes the tactic used by the organization, and why?

government relations specialist, also known as public affairs specialist

Andrew's job consisted of keeping track of the activities of various legislative bodies, presenting the views of various projects that are mutually helpful for both the govt and those corporations. Which term best describes andrew's profession?

increase tourism

The objective of the campaign by the Panama City Convention and Visitors Bureau was to attract college students during spring break and thereby

Lobbying

In his second meeting with the Congress, a rep of Met. Co a construction company explained the importance of building new overpasses throughout D.C. Furthermore, he also established the correlation between increasing traffic congestion and the resultant increase in accidents. These meetings led congress to make amendments in existing urban policy. Which term best describes this act of persuading the congress to amend the urban policy

Bill Clinton

One American president gained popularity among the public becuase of his communication style. His use of information technology and television talk shows has earned him much respect. These qualities characterize which American president?

election campaign

Since the beginning of 2007, member of a political party started formulating strategies, preparing speeches, and appointing professionals to raise funds from various sources. It also included a team of communication consultants mobilizing support from the people, web masters and pollsters. What does this scenario exemplify?

public affairs officer

Stephen, an officer of the American military, is specially trained to provide background information and accompany the journalists who report on military operations on the warfront. During one of these occasions, he realized that since the lives of the soldiers on the warfront are always at risk, the dissemination of information through the media should be cautiously managed. Which term best describes stephen's professionalism?

embedded reports

The reports made by the journalists who are included within American military units are called

Barack Obama

What American president's rallies were often compared to rock concerts?

To serve the public good

What is the primary objective of government agencies and elected officials?

lack of circulation information

When considering the future development of a city the local government drafted a competent plan. Although there was no opposition from any organization individuals or the state of fed levels of government duly considered. On the other hand the federal and state govt had a notion that the local govt was not paying enough attention to the development of the city. What prompted the confusion among the governmental bodies?

Ronald Reagan

Which American president was a former actor, who most often used symbolism and delivered simple and down-to-earth speeches?