BMT 1400 Quiz 6

A Sony laptop that has an "Intel" logo on its keyboard is an example of _____. a.co-branding b.individual branding c.brand licensing d.line family branding e.brand extension

a

Brittany recently moved to a new city. She is looking for a mechanic to conduct a maintenance check and repair on her car. She visits several car dealers to assess their physical facility and also the cleanliness and grooming of the mechanics. After evaluation, she finally chooses a mechanic. Brittany is trying to overcome the _____ aspect of services. a.intangibility b.heterogeneity c.inseparability d.customer contact e.perishability

a

H&R Block, a major tax preparation firm, reported facing issues with regard to its employees' inconsistency in filing of returns. With which of the following characteristics of the service offering is the firm experiencing an issue? a.Heterogeneity b.Intangibility c.Inseparability d.Perishability e.Tangibility

a

Personal trainers cannot make fitness assessments of their clients without the clients being physically present because of the _____ characteristic of services. a.inseparability b.heterogeneity c.tangibility d.perishability e.intangibility

a

The four major stages of a product life cycle include _____. a.introduction, growth, maturity, and decline b.awareness, interest, trial, and adoption c.prosperity, recession, depression, and recovery d.decline, stabilization, exposure, and growth e.specialty, convenience, shopping, and unsought goods

a

Which of the following best illustrates a high-contact service? a.Plastic surgery b.Tax preparation c.Appliance repair d.Dry cleaning e.Newspaper delivery

a

Which of the following types of products would Energizer batteries be classified as? a.Convenience product b.Unsought product c.Shopping product d.Specialty product e.Industrial service

a

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of _____. a.generic branding b.individual branding c.streamline packaging d.store branding e.category-consistent packaging

a

A product mix is best described as _____. a.product, distribution, promotion, and price b.all products offered by a firm c.all products of a particular type d.a group of products that are considered a unit because of market, technical, or end-use considerations e.similar products sold by one firm

b

A(n) _____ occurs when an organization uses one of its existing brands to brand a new product in a different product category. a.family branding b.brand-extension c.new-product branding d.brand-licensing e.individual branding

b

When a product experiences an increase in the number of competitors, it is usually in the growth stage of the product life cycle; however, when that competition becomes intense, it is in the _____ stage. a.adoption b.maturity c.branding d.introduction e.decline

b

A popular branding strategy involves _____, an agreement in which a company permits another organization to use its brand on other products for an authorizing fee. a.brand extensions b.dual-branding c.brand licensing d.co-branding e.cooperative branding

c

Brands provide all of the following benefits for buyers except that they do not _____. a.help buyers evaluate the quality of products b.help identify specific products c.foster brand loyalty d.reduce perceived risk of purchase e.offer psychological rewards.

c

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product. a.unique b.historical c.specialty d.unsought e.shopping

c

Kleenex Boutique is a _____ of tissues made by the Kimberly-Clark Corporation. a.trademark b.brand identification c.brand name d.trade name e.brand mark

c

MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets _____. a.tangible products b.services c.ideas d.features e.goods

c

The width of a product mix is measured by the number of product _____. a.items in the product line b.features in each brand c.lines a company offers d.dimensions in the product line e.specialties a company offers

c

Craftsman tools sold and branded by Sears is an example of a _____ brand. a.wholesaler b.regional c.generic d.private distributor e.manufacturer

d

Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club, an auto repair shop, and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be a(n)_____. a.industrial good b.convenience good c.specialty good d.shopping good e.unsought good

e

The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand _____. a.association b.share c.value d.loyalty e.equity

e