Buyer Behavior - Chr 2 Quiz
polychronic
A culture that tends to view time as being less discrete and less subject to scheduling, views simultaneous involvement in many activities as natural, allows activities to occur at their own pace rather than according to a predetermined timetable is adhering to a _________ time perspective.
other-oriented
Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?
cultural values.
Norms are derived from
norms.
The boundaries that culture sets on behavior are called
personal space.
The nearness that others can come to you in various situations without your feeling uncomfortable is known as
sanctions
Violation of cultural norms results in __________, or penalties ranging from mild social disapproval to banishment from the group.
perspective and interpretation
What are the two major ways time varies between cultures?
family unit
What is the basis for virtually all societies?
All of these choices are correct.
Which of the following is a cultural factor that affects consumer behavior and marketing strategy? - demographics - values - language - nonverbal communications
All of these choices are correct.
Which of the following is a factor influencing nonverbal communications? - things - relationships - space - symbols
individual/collective
Which of the following is an example of an other-oriented value?
All of these choices are correct.
Which of the following is enabling the growth of a global culture? - mass media - work - education - travel
global citizens
Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?
global dreamers
Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?
terminal
Which type of materialism is the acquisition of items for the sake of owning the item itself?
instrumental
Which type of materialism is the acquisition of things to enable one to do something?
risk taking/security
Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?
risk taking/security
Which value relates to tolerance for ambiguity and uncertainty avoidance?
structure
With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?
size
With respect to demographics, which of the following refers to the number of individuals in a society?
Norms
__________ are rules that specify or prohibit certain behaviors in specific situations.
Cultural values
__________ are widely held beliefs that affirm what is desirable.
Demographics
__________ describes a population in terms of its size, structure, and distribution.
Culture
__________ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.
Power distance
__________ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.
Distribution
__________ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.
Etiquette
__________ represents generally accepted ways of behaving in social situations.
Environment-oriented
__________ values prescribe a society's relationship to its economic and technological as well as its physical environment.
Other-oriented
__________ values reflect a society's view of the appropriate relationships between individuals and groups within that society.
Trademarks
for the most part need to be established on a country-by-country basis
