Ch. 1 cas240

Purchase decisions for services such as food service are heavily slanted towards: a) experience qualities b) search qualities c) credence qualities

A

The practice in over booking in hotels can be best attributed to which of the following service characteristics? a) the absence of inventories b) the great involvement of customers in the production process c) the relative importance of time factor d) the nature of the service distribution channels

A

During the last ten years, the percentage of independent restaurants has: a) increase b) decreased c) remained about the same

B

Which of the following service positions would not be considered a boundary spanning role? a) hotel salesperson b) airline pilot c) front desk clerk d) waitress

B

Advertising and promotion are elements of the: a) product-service mix b) communication mix c) presentation mix d) distribution mix

C

The primary focus of the marketing concept is to: a) generate a high level of customer traffic b) push products into the hands of consumers c) satisfy the wants and needs of consumers d) product a high profit margin

C

Which of the following is not a characteristic associated with services? a) intangibility b) simultaneous production and consumption c) consumer involvement d) consistent delivery

D

Which of the following is not a component of the original hospitality marketing mix? a) product-service mix b) communication mix c) presentation mix d) distribution mix

D

Which of the following marketing mix variables would directly affect the cost section of an income statement: a) price b) product c) promotion d) b and c

D

Which of the following traditional marketing mix elements is (are) park of the presentation mix? a) price b) product c) place d) promotion e) a and c

E