Entrepreneurial Marketing

Samantha is preparing to participate in a public pitch competition about her startup. At most, how long will she have to engage her audience with the ideas she is presenting?

90 seconds

Which of the following statements about guerrilla marketing is not true?

Guerilla marketing requires an understanding of high traffic areas for your customers. WRONG Guerrilla marketing can run afoul of social restrictions. WRONG Guerrilla marketing should not be pursued by established businesses.???

Regine is a recent immigrant to the US from Heidelberg, Germany. She is thinking about opening a German fast food restaurant called Berger, in honor of her hometown. Berger would most likely fail according to which aspect of the SMILE and SCRATCH Test?

Copycat WRONG Random WRONG Hard-to-pronounce??

Bounty's slogan for their line of paper towels is "the quicker picker-upper." Which of the following approaches does that most closely represent?

Describe it literally

JohegoLinks to an external site. is a 501(c)(3) nonprofit tech startup that collects and verifies hard-to-find information about social and medical services. Johego's initial marketing efforts focused on the cutting edge data science techniques used for such information collection and verification. Later, Johego's marketing efforts focused on how its services can take tedious and time-consuming tasks off of customers' plates, thereby making their employees more efficient and productive. This shift in marketing focus most closely aligns with which of the following attributes represented by the S.A.V.E. framework?

Education instead of promotion WRONG Access instead of place WRONG Value instead of price??

Which of the following is not an accurate description of how entrepreneurial marketing differs from traditional marketing?

Entrepreneurial marketing is designed to reach a larger audience than traditional marketing.

Ursula has been losing customers during the purchase stage of her typical customer's journey, so she wants to find out when and where the customer is disappointed during this stage. Which of the following factors should she focus on for her analysis?

Pain points

In 2019, Burger King revealedLinks to an external site. that, in every single Whopper advertisement in the UK that year, there was a Big Mac hiding behind each Whopper in order to purposefully highlight the relative sizes of the burgers. This marketing effort focused mostly on which of the following of the "7P" principles of marketing?

Positioning

Quill wants to increase awareness of his logistics startup among his potential customers. Which of the following phases of the customer journey should be his primary focus for his analysis?

Research

After updating his startup's website, Tariq has noticed a nontrivial reduction in the portion of visitors who complete a transaction. Which of the following is least likely to be a contributing factor?

Slow Loading WRONG Unclear Navigation WRONG Simple Pages???