International: Study Guide Final

cross coupon

A box of crest toothpaste contains a coupon entitling the buyer to save 50 cents when purchasing a crest toothbrush. What type of sales promotion does that represent?

False

Competition in an industry tends to drive rates on invested capital up towards the level of "perfect competition"

True

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits .

False

Market skimming is a strategy that uses low prices as a competitive weapon to gain market position.

German

Mcdonalds global marketing chief, staged a competition that included agencies from all over the world. "i'm lovin' it" tagline was devised by a ________ agency.

True

Most of the agency brands identified among the network agencies are full-service agencies involved in creating advertising as well as other services, such as market research, media buying, and direct marketing,

four

The significance of tobacco advertising is highlighted by the fact that _____million people die each year as a direct result of consuming tobacco products

False

The skimming pricing strategy is appropriate in the mature phase of the product life cycle.

receiving payments

the following activities must be performed when goods cross international boundaries except:

buyer perception

the kind of brand awareness a company wants to project is identified by:

mom and pop stores

the retail environment in developing countries presents challenges for marketing

golden store program

to motivate shopkeepers to stock more of P&G's products, the company launched a:

dell

which personal computer company began life as a b-to-b marketer and than began marketing direct to home PC market

Motorola

A key player in the cell phone business who could have been first to market with a cell phone camera is:

price escalation

A manufacturer attempting to set prices for its products in export markets must realize that CIF, VAT, and distributor markup all lead to:

False

A market penetration pricing strategy calls for setting price levels that are high enough to quickly build market share.

False

A marketer of fine French cognac offers fancy cigar ashtray to persons who correctly solve a crossword puzzle and mail it in. This is an example of a trade promotion.

True

A useful way of gaining insights competitors is through industry analysis.

it is easy for competitors to imitate

According to Prahland and Hamel, a core competence has all of the following characteristics except:

False

According to the worldwide revenue figures for 2014, Omnicom Group is the world's largest advertising organization.

true

After successfully penetrating China;s first-tier cities, Mary Kay expanded into second-and third tier locations.

HTTP

An Internet site's address on the World Wide Web is:

True

As walmart extends its reach around the globe, observers are using words such as "assault" and "invison" to describe what it's like for a nation that the company has fixed in its sights,

false

At concerts and other events, street teams pass out free samples while driving specifically modified cars with giant Red Bull cans mounted on them. This is an example of regiocentric orientation.

True

Before retiring at the end of 2018, unilever Group Chief Executive Patrick Cescau wanted to reconnect the company with its heritage of sustainability and concern for the environment. This and other values reflect Unilever's philosophy of "doing well by doing good":.

True

Carly Fiorina, former CEO of Hewlett-Packard, said in her 2002 commencement address at the Massachusetts Insistute of Technology that leadership is not about hierarchy of title or status: Is is about having influence and mastering change.

Malaysia

Coupons are not a favorite promotion tool for use in:

true

Despite an unmistakable trend toward using global advertising agencies to support global marketing efforts, companies with geocentric orientations will adapt to the global market requirement and select the best agency or agencies accordingly,

All of the following basic considerations questions are important for those whose responsibilities includes setting prices on goods that cross borders except??

Does the local market use target costing

True

E-bay pioneered a form of online commerce known as p-to-p or peer to peer marketing wherby individual consumers market products to other individuals

Walmart's buyer power and cost leadership

Francisco Martinez is CFO of Commercial Mexicana SA, a retail chain in Mexico. Commenting on Walmart's entry into Mexico, Mr. Martinez notes, "I buy 20,000 plastic toys, and Walmart buys 20 million. Who do you think gets them cheaper ?" Which strategic principles are evident in the comment?

True

From the point of view of the marketers, sales promotion provides accountability.

Coca-Cola

Joseph Tripod is Chief Marketing and Commercial Officer of:

True

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear foreigners will raise prices after they have driven small operators out of business.

True

Penetration prices often mean that the product may be sold at a loss for a certain period of time.

India and Brazil

Policy makers in some countries as _______________ state that Internet is global and no single country should be in control.

cost leadership, product differentiation, cost focus, focused differentiation

Porter's four generic strategies for achieving competitive advantages are:

upward pressure on prices and profitability

Several factors can create intense rivalry among firms. These factors include all of the following factors except:

Groupons

Social couponing is one of the hottest sales promotion trends today. This refers to:

barriers to entry

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer. Toshiba's representative seems interested, but eventually does not actually place an order. Confidentiality, the representative tells you that he is afraid that Intel will Intel will withhold shipments of its Pentium 4 if he does business with AMD. Thinking about Intel's role in this scenario, which of the following elements of the five forces model is evident here?

China

The country which has a massive potential for cigarette manufacturers is:

True

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitization of analog sources of information, sounds, and images.

False

The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business plan.

True

Volkswagen Auto Group of America markets both the VW and Audi nameplates in the United States; in 2014, unit sales for the group of totaled nearly 550,000 vehicles. However, the VW brand has been hampered by perceptions of hit-and-miss quality,

speed and commitment

When Brazilian Carlos Ghosn was installed as chief executive, he introduced two new words into Nissan's lexicon

Tim Berners-Lee

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web.

fear of public embarrassment

it was found that Malaysians hesitates to use coupons due to the: