Mission and Vision Statements

What are the best techniques used for branding?

- Clear marketing objectives - Reward customers - Keep it fresh - Brand evangelists (word of mouth, social media, etc.)

What makes up a good vision statement?

- Goals (projecting 5 to 10 years into future) - Dream big (focus on success) - Language (present tense, clear & concise) - Passionate & emotive - Inspirational, clear, memorable

What is the definition of a mission statement?

A formal summary of the aims and values of a company, organisation or individual. What an organisation is, why it exists and its reason for being.

What is a vision statement?

A vision statement defines what your business will do and why it will exist tomorrow.

What makes a good mission statement?

Focus on the 'why', with some 'how' and minimal or no 'what'.