Mission and Vision Statements
What are the best techniques used for branding?
- Clear marketing objectives - Reward customers - Keep it fresh - Brand evangelists (word of mouth, social media, etc.)
What makes up a good vision statement?
- Goals (projecting 5 to 10 years into future) - Dream big (focus on success) - Language (present tense, clear & concise) - Passionate & emotive - Inspirational, clear, memorable
What is the definition of a mission statement?
A formal summary of the aims and values of a company, organisation or individual. What an organisation is, why it exists and its reason for being.
What is a vision statement?
A vision statement defines what your business will do and why it will exist tomorrow.
What makes a good mission statement?
Focus on the 'why', with some 'how' and minimal or no 'what'.
