Module 11: Types of Memory
photographic memory
The ability to form sharp, detailed visual images after examining a picture or page for a short period of time and to recall the entire image at a later date
memory
The ability to retain information over time through the processes of encoding, storing, and retrieving. Memories are not copies but representations of the world that vary in accuracy and are subject to error and bias
interference
The forgetting process in which the recall of some particular memory is blocked or prevented by new information that overwrites or interferes with it. See also proactive interference and retroactive interference
three-stages model
The model in which memory is divided into three sequential stages: sensory, short-term, and long-term memory
maintenance rehearsal
The practice of intentionally repeating or rehearsing information (rather than forming any new associations) so that it remains longer in short-term memory
retrieval/retrieving
The process of getting or recalling information that has been placed into short-term or long-term storage.
storage
The process of placing encoded information into relatively permanent mental storage for later recall
long-term memory
The process that can store almost unlimited amounts of information over long periods of time.
levels-of-processing theory
The theory that memory depends on how well information is encoded in the mind. Information is encoded at a shallow level if we simply pay attention to its basic features but is encoded at a deep level if we form new associations with existing information. According to the theory, poor memory corresponds to information encoded at a shallow level, and good memory to information encoded at deep levels
effortful encoding
The transfer of information from short-term into long-term memory either by working hard to repeat or rehearse the information or by making associations between new and old information.
automatic encoding
The transfer of information from short-term into long-term memory without any effort and usually without any awareness.
echoic memory
A form of sensory memory that holds auditory information for 1-2 seconds
iconic memory
A form of sensory memory that holds visual information for about a quarter of a second or longer. (The word icon means "image.
short-term memory
A process that can hold a limited amount of information—an average of seven items—for a short time (2-30 seconds), which can be lengthened if you rehearse the information. Sometimes called working memory
semantic memory
A type of declarative memory consisting of factual knowledge about the world, concepts, word definitions, and language rules
episodic memory
A type of declarative memory, consisting of knowledge about one's personal experiences (episodes) or activities, such as naming or describing favorite restaurants, movies, songs, habits, or hobbies
repression
According to Freud, a mental process that automatically hides emotionally threatening or anxiety-producing information in the unconscious. Repressed information cannot be retrieved voluntarily, but something may cause it to be released and to reenter the person's consciousness at a later time
sensory memory
An initial memory process that receives and holds environmental information in its raw form for a brief period of time, from an instant to several seconds
primacy effect
Better recall, or improvement in retention, of information presented at the beginning of a task.
recency effect
Better recall, or improvement in retention, of information presented at the end of a task
chunking
Combining separate items of information into a larger unit, or chunk, and then remembering chunks of information rather than individual items; a technique of memory enhancement
griots
In many parts of ancient Africa, people relied on these, who were official storytellers responsible for keeping records of the history of the people
information-processing model
In memory processing, a model that states that the ability to retain information over time involves three processes: encoding, storage, and retrieval.
elaborative rehearsal
Making meaningful associations between information to be learned and information already learned. An effective strategy for encoding information into long-term memory
declarative memory
Memories of facts or events, such as scenes, stories, words, conversations, faces, or daily events. We are aware of these kinds of memories and can retrieve them
procedural or nondeclarative memory
Memories of performing motor or perceptual tasks (playing sports), carrying out habitual behaviors (brushing teeth), and responding to stimuli because of classical conditioning (fearing spiders). We cannot retrieve these memories, and we are not conscious of them
amnesia
Memory loss that may occur after damage to the brain (temporary or permanent), following drug use, or after severe psychological stress
explicit memory
Memory that is consciously known
implicit or nondeclarative memory
Mental and emotional processes that we are unaware of but that bias and influence our conscious feelings, thoughts, and behaviors. See procedural memory.
encoding
Placing or storing information—such as images, events, or sounds (music, noise, speech)—in memory by making mental representations
serial position effect
To better recall information that is presented at the beginning and end of a body of information, as opposed to the middle.
flashbulb memory
Vivid recollections, usually in great deal, of dramatic or emotionally charged incidents, which are encoded effortlessly and may last for long periods of time