Social Media Final
Social media marketing primarily seeks to enhance what aspect of a product? a) its visibly b) its popularity c) its price point d) its customer reviews
b
What made social media the most transformative development in marketing thus far? a) its ability to connect customers with one another b) its ability to increase brand visibility c) its ability to connect customers with the company in real-time d) its ability to generate revenue
c
Which tried and true marketing strategy dies social media leverage on mass scale? a) reciprocity b) scarcity c) live demos d) word of month
d
The +1 button on Google + functions exactly like the Facebook "like" button. (True or False)
False
Desktop publishing made printing media more cost effective. (True or False)
True
Google AdWords was the first Pay-per-Click provider. (True or False)
True
Information you list on your Facebook profile can be used by companies to market their goods and services (True or False)
True
Today most major companies have a blog. (True or False)
True
SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos
a
Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media
a
For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies? a) it gives them the access to their prospects' personal information b) it doubles as a search engine optimal tool c) they generate income every time the button is clicked d) it initiates a Google+ hangout
b
In which decade did television begin to generate more advertising revenue than print and radio? a) 1940s b) 1950s c) 1960s d) 1970s
b
Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above
d
To attract new followers on Twitter, companies should focus most on.. a) choosing a catch handle b) writing a compelling bio c) drafting clever tweets d) using popular hashtags
d
From 1995 to 1997, the number of web users... a) doubled b) tripled c) quadrupled d) remained the sane
c
In order to access discounts and promotions from a company's Facebook Time, you must first.. a) like the page b) comment on the page c) share the page d) none of the above
a
In the about section of a product Facebook page, you can include... a) a video b) a sideshow c) a link to your blog d) a webinar
c
Initially, the people a company should follow on Twitter are those who... a) have many followers b) will likely follow them back c) are in a related industry d) will be potential customers
c
Social media marketing began in the mid... a) 1970s b) 1980s c) 1990s d) 2000s
c
When does Google AdWords charge a company? a) when they sign up b) when their ad appears c) when a web user clicks on the ad d) when a web user makes a purchase
c
