CH 15
True or false: Corporate, contractual, and administered distribution systems allow traditional retailers to compete with online retailers successfully.
True
Marketing intermediaries who bring buyers and sellers together and help negotiate an exchange without taking title to the goods themselves are ______ or _____ .
agents or brokers
Marketing intermediaries who bring buyers and sellers together and help negotiate an exchange without taking title to the goods themselves are:
agents or brokers
When a firm is independently owned and takes title of the goods they handle, they are said to be _______ wholesalers.
merchant
Vending machines, kiosks, and the internet are forms of ________ retailing that enable small businesses to reach people at all hours.
nonstore
Selling goods and services to ultimate consumers over the Internet is known as ________ retailing.
online
A large part of the cost of distribution is storage. Storage costs include:
operating the warehouse facility the cost of the warehouse facility the cost of equipment to move goods in the warehouse
The economic term for the want-satisfying ability, or value, that organizations add to goods or services is ___________
utility
Intermediaries add costs to products, but they also add ________ such as convenience and assortment.
value
The want-satisfying ability, or value, that organizations add to goods or services is:
Utility
Pipelines are a useful means of transporting oil because they:
are fast are cheap
When marketers use telemarketing or catalogs that directly link the manufacturer or intermediaries with the ultimate consumer, they are using a(n) _______marketing strategy.
direct
A marketing activity such as telemarketing or catalogs that directly links the manufacturer or intermediaries with the ultimate consumer is:
direct marketing
Small businesses can use nonstore retailing to open new channels of distribution to consumers through:
direct marketing electronic retailing direct selling at home or work
A wholesaler who solicits orders from retailers and other wholesalers and then arranges to have the merchandise shipped directly from the producer to the buyer is a(n):
drop shipper
Doing whatever is necessary to transfer ownership from one party to another is _____ utility.
possession
A franchise system such as McDonald's is an example of a _________ distribution system.
contractual
Intermediaries who are independent, but agree to cooperate have likely formed a(n) ________ distribution system. Listen to the complete question
contractual
The function of distribution is represented in the 4 P's of the marketing mix as ________ utility.
Place
A reason why marketing intermediaries such as transport companies and wholesalers have survived is that they:
add enough value to products to outweigh the added costs
A(n) _______ distribution system is one where all of the marketing functions at the retail level are managed by the producer.
administered
When producers manage all marketing functions at the retail level they are employing a(n) _________distribution system.
administered
A distribution system where producers manage all of the marketing functions at the retail level is a(n):
administered distribution system
A way that traditional retailers can compete with online retailers is to:
be so efficient they can beat them on cost
In a _______ distribution system, all of the intermediary functions are owned and controlled by the manufacturer.
corporate
In a __________distribution system, all of the intermediary functions are owned and controlled by the manufacturer.
corporate
The type of distribution system that is owned by the manufacturer throughout the channel of distribution to the retail stores is a(n):
corporate distribution system
Marketing intermediaries such as transport companies add _______ to products, but they are usually outweighed by the _______ they create for consumers.
costs , value
A house party where those invited are sold merchandise such as jewelry, vacuum cleaners, or cosmetics is an example of the type of nonstore retailing known as _________ selling.
direct
Using personal sales at parties to reach people at home or work is known as ______ selling.
direct
A butcher who cuts a larger piece of beef into steaks is an example of _____ utility.
form
Opening two-way communication between marketing participants provides _____ utility.
information
The two-way flow of communication between marketing participants is called ______ utility.
information
The distribution strategy that places the product in as many retail outlets as possible is:
intensive
The distribution strategy that puts the product into as many outlets as possible is a(n) ________ distribution strategy.
intensive
_______ tend to add value that is greater than the cost to incorporate them into the supply chain.
intermediaries
Transporting an automobile manufactured in Japan by truck to a dock, then by boat to the United States and then by railroad and truck to an inland city in the United States would require _______ shipping.
intermodal
When a firm decides to combine multiple modes of transportation to complete a single long-distance movement of freight, ______ shipping is being used.
intermodal
A major benefit of using vending machines to reach consumers is
location
The benefits of using vending machines for such products as food and headphones include:
location convenience
Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C) are called ______.
marketing intermediaries
The goal of logistics is to manage the physical flow of materials and information from points of origin to points of consumption:
meeting customer requirements at a profit
Independently owned firms that take title to the goods they handle are known as ______ wholesalers.
merchant
When a firm hires an organization to assist in moving goods and services from its manufacturing plant to other businesses for sale they are adding a marketing .
middleman
When a firm hires an organization to assist in moving goods and services from its manufacturing plant to other businesses for sale they are adding a marketing _________ .
middleman
The second-largest surface transportation mode is ________ ___________
motor vehicles
When independent contractors are recruited by upliners and then recruit downliners, all of whom receive commissions, _______ marketing is being employed.
multilevel
The distribution channel created when independent contractors are recruited by upliners and then recruit downliners, all of whom receive commissions, is called:
multilevel marketing
Vending machines, kiosks, and the internet are forms of _____ retailing that enable small businesses to reach people at all hours.
nonstore
The method of transportation that carries the largest percentage by volume of all goods shipped within the United States is __________
railroad
A variety of shipping methods are used within the continental United States, but the one that handles the largest volume of goods are Multiple choice question.
railroads
A firm that purchases goods from a manufacturer and then sells those goods or products to final consumers is considered a(n)________
retailer
The marketing intermediary who sells to ultimate consumers is a(n) __________
retailer
When a consumer receives fast and friendly service after purchase, he or she is said to be enjoying ______ utility.
service
Sending goods by ship is the least expensive way to transport, but the drawback is that it is
slow
Due to high costs, only a small proportion of shipping goes by air. However, its primary benefit is ________
speed
The primary benefit of shipping goods by air is:
speed
A ______ warehouse is used to hold products for a relatively long time.
storage
The entire sequence of linked activities that must be performed by organizations to move goods from the sources of raw materials to the ultimate consumer is a(n):
supply chain or value chain
Firms that use non-store marketing with toll-free numbers to supplement online or catalog sales are utilizing _______
telemarketing
When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of:
the value of marketing intermediaries who provide an assortment
A website that is available 24/7 provides customers with ____ utility.
time
The utility provided to customers by freezing strawberries so they are available all year around is _______ utility.
time
Retailers can compete with online retailers by using which of the following distribution systems to be more efficient?
Contractual Corporate Administered
Which of the following are part of possession utility?
Delivery Providing credit Installation
A manufacturer who assembles the components of a computer for sale is providing which type of utility?
Form
The marketing function that provides place utility or distribution from the producer to the consumer includes which of the following activities?
Inventory management Warehousing Shipping
Successfully transferring ownership of a good is considered ______ utility.
Possession
Which of the following is true about marketing intermediaries:
Real estate agents make the process of selling your home easier
Which is true of wholesalers?
Selling products to a company for internal use in production is wholesaling. Selling products to a school or hospital to run their business is considered a wholesale transaction
Which type of utility provides fast, friendly assistance during and after a sale, as well as offering training in product usage over time?
Service utility
Which method of transportation is the cheapest when sending goods overseas?
Ship
What is the type of nonstore marketing that uses toll-free numbers to supplement online or catalog sales?
Telemarketing
Which are included in the second largest surface transportation mode because of their ability to deliver to more locations?
Trucks Vans
Retailers who sell goods and services to ultimate consumers over the Internet are engaged in:
electronic retailing
Marketing intermediaries add value and create efficiencies by:
performing necessary activities such as storage and transportation reducing the number of exchanges between producers and buyers providing convenience
If you were choosing a means of transportation for oil, the cheapest and most dependable would be by ________
pipeline
The function of distribution is represented in the 4 P's of the marketing mix as ________ utility
place
Logistics involves planning, implementing, and controlling the flow of final goods to their destination to satisfy customers, and it must do all of this while still insuring a _______ for companies.
profit
Holding goods in a facility or facilities for later distribution is a logistics function known as
storage
Seasonal goods such as Christmas or Thanksgiving decorations would be held in a(n):
storage warehouse
Form utility is provided to customers when:
strings, frame, and a handle are assembled into a tennis racket
A _________ ___________ is the sequence of linked activities that must be performed to move goods from the suppliers to the ultimate consumer.
supply chain
Staples acts both as a ______ in the B2B environment and as a ______ in the B2C environment.
wholesaler , retailer
