Chapter 8

The potential benefits a company receives from crowdsourcing include: (select all that apply) a) Problems can be explored at a relatively low cost. b) Results are guaranteed to be high quality. c) The organization can tap a wide range to talented individuals. d) Organizations gain firsthand insight on their customers' desires e) Copyrights are always protected in the process

(A,C,D)

The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as: a) AJAX b) RSS c) Tagging d) Web 2.0

(a) AIAX

Netcasting is: a) The distribution of audio files and video files. b) Accessing real simple syndication feeds. c) Used in educational settings only. d) A way to view a lecture at the same time it is being given in another place.

(a) The distribution of audio files and video files

Social computing has allowed customers: a) To be advocates and influencers. b) To continue to have to be passive with their interactions with companies c) To be forced to interact more often with customer service. d) To be restricted to only posting positive feedback about products.

(a) To be advocates and influences

Which of the following statements concerning blogging is false? a) Anyone can blog. b) A reader can believe all of the details in a blog. c) A company can maintain an internal blog site. d) Blogging can be used in marketing. e) Tweets are replacing blogging.

(b) A reader can believe all of the details in a blog

The comments of consumers in the blogosphere concerning a company's products are called ____________________. a) Free advertising b) Consumer-generated media. c) Consumer-generated PR d) Rumors e) Reliable feedback

(b) Consumer-generated media

In order to get feedback from customers, some companies make use of social computing tools providing feedback via blogs, wikis, online forums and social network sites. This is known as: a) mashing b) conversational marketing c) social advertising d) peer-to-peer shopping

(b) Conversational marketing

Which of the following is a type of collaborative consumption? a) Buying a new book from Amazon b) Craigslist c) Renting a car from Hertz or Avis d) Buying a e-textbook from your bookstore

(b) Craigslist

Which of the following is not an example of social shopping? a) Group shopping b) Going to Amazon.com to buy a book c) Shopping communities and clubs d) Social marketplaces e) Peer-to-peer shopping models

(b) Going to Amazon.com to buy a book

The blogosphere is defined as: a) The program that allows you to post and maintain blogs on the Web. b) Millions of blogs on the Web. c) A list of the most popular blogs on the Web. d) The group of people whose opinions are influenced by blogs.

(b) Millions of blogs on the web

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users ______________. a) Use HTML, use CCS b) Passively receive information, participate with the site. c) Use wired connections, use wireless connections. d) Have to know the address of the site, can use search engines to find a site e) Did not have to login to find information, have to login in to find information.

(b) Passively receive information, participate with the site

Which of the following social shopping methods contributes to environmental sustainability? a) Group shopping b) Peer-to-peer shopping c) Shopping clubs d) Social marketplaces

(b) Peer-to-peer shopping

Social networking Web sites: a) Are limited to Facebook and MySpace at this time. b) Provide an easy, interactive tool for communicating and collaborating with other people on the Web. c) Allow users to share text and pictures with their friends, but do not permit video posting. d) Are used almost exclusively by individuals rather than businesses.

(b) Provide an easy, interactive tool for communicating and collaborating with other people on the Web

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true? a) Social computing generates faster results but is more expensive. b) Social computing generates faster and cheaper results. c) Social computing takes longer but is less expensive. d) Participation by customers is more limited when using social computing.

(b) Social computing generates faster and cheaper results

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________. a) social commerce b) social intelligence c) social capital d) social networking

(b) Social intelligence

Which of the following is an advantage of social commerce over traditional e-commerce? a) Loyalty b) The ability to predict buying habits based on real-time data c) Processing speed d) Crowdsourcing e) Reduced expenses

(b) The ability to predict buying habits based on real-time data

Customers using social commerce benefit from _____________. a) greater privacy b) faster responses from vendors c) unbiased opinions on products d) none of the choices is correct

(b) faster responses from vendors

A wiki is: a) An online encyclopedia. b) A collection of blog postings on a subject. c) A Web site on which anyone can post material and make changes to already posted material. d) A site to access podcasts and netcasts.

(c) A Web site on which anyone can post material and make changes to already posted material.

Which of the following is a true statement about the impact of social computing on a business? a) There is a high cost to using viral marketing b) It is difficult to gain information about customers c) A small minority of individuals contribute the majority of feedback and can provide skewed data d) Social computing does not allow for rapid feedback from customers.

(c) A small minority of individuals contribute the majority of feedback and can provide skewed data

Which of the following is true about social commerce? a) Social commerce only benefits customers. b) Social commerce only benefits businesses. c) Businesses can easily learn about customers' experiences. d) Social commerce is only concerned with the selling process. e) New products are never tested via social commerce.

(c) Businesses can easily learn about customers' experiences.

Which of the following is true about the impact of social computing on customer service? a) It's harder for customers to be heard by a company. b) Businesses can take their time responding to social media posts. c) Customers themselves can be used to reduce problems. d) Businesses will only get negative comments on social media posts.

(c) Customers themselves can be used to reduce problems.

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________. a) RSS b) Mashups c) Enterprise Social Networks d) Microblogs

(c) Enterprise Social Networks

Groupon is an example of ________________. a) Shopping communities and clubs b) Social marketplace c) Group shopping d) Peer-to-peer shopping e) Collaborative consumption

(c) Group shopping

Crowdsourcing is: a) Controlling the crowd at a congested venue. b) Controlling the users attempting to visit a Web site at the same time. c) Offering a problem to a group to solve. d) Hiring a substantial number of employees at one time through a job fair.

(c) Offering a problem to a group to solve

The monitoring, collection, and analysis of socially generated data is called a) Social networking b) Social commerce c) Social intelligence d) Social advertising e) Social capital

(c) Social intelligence

____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. a) Group shopping sites b) Shopping Communities c) Social marketplaces d) Peer-to-peer shopping models

(c) Social marketplaces

Blogs and wikis fundamentally differ in terms of what? a) their size b) their potential to be shared with the public c) their ability of users to post content d) their use of AJAX

(c) Their ability of users to post content

Facebook is a... a) blog b) wiki c) social networking site d) mash up

(c) social networking site

One of the problems that HR departments have with using social computing to recruit is: a) all candidates seek them out b) they only receive qualified applications c) they receive many more applications than they can process. d) social sites each have their own special niche e) they cannot be used for internal tasks.

(c) they receive many more applications than they can process.

Ratings, reviews, and recommendations a) Are always provided by businesses on their Web site. b) Are posted by experts. c) Are posted without compensation. d) Are an aspect of social shopping. e) Are not beneficial to the business

(d) Are an aspect of social shopping

Which of the following is not an example of social commerce? a) Wendy offers gift cards to online users for funniest response to various challenges. b) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. c) Disney allows people to book tickets on Facebook without leaving the site. d) Best Buy has a Web site which can be used to purchase products for pick up in a store. e) Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

(d) Best Buy has a Web site which can be used to purchase products for pick up in a store.

Using social computing tools to do market research a) Is only done by consumers b) Is only done by businesses c) Is expensive d) Can foster closer customer relationships e) Uses only data provided to the business.

(d) Can foster closer customer relationships

Which of the following is not a social networking site? a) Facebook b) YouTube c) Flickr d) Wikipedia e) LinkedIn

(d) Wikipedia

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen? a) When you sign up, you will need to download print templates. b) You won't be able to search RSS content. c) You will be able to choose only one topic area. d) You will be notified of updates in the content areas you selected. e) You will get content sent to you via e-mail.

(d) You will be notified of updates in the content areas you selected.

All of the following are used to provide online market research EXCEPT a) Recommendations b) Voting c) Emails d) Blogs e) Reviews

(d) blogs

Which of the following is a risk of social computing? a) The content posted will not be found with a search engine. b) Employees will be willing to participate. c) Employees will maintain company privacy. d) Ignoring negative posts is easy to do. e) Consumer-generated content is not edited or filtered

(e) Consumer-generated content is not edited or filtered

A Web site that combines content from other Web sites to form new content is called a(n) ______. a) Social network b) Aggregator c) Blog d) E-commerce site e) Mashup

(e) Mashup

Which of the following tools are not used by marketing professionals to compile market research? a) Blogs b) Wikis c) Online forums d) Social networking sites e) RSS

(e) RSS

Organizations are using social computing in which of the following functions? a) Marketing b) Customer Relationship Management c) Human Resource Management d) All of these.

d) All of these.

LinkedIn is a _______________________ social networking site that makes money from advertising and services. a) Training b) College c) Business-oriented d) Video-upload e) Blogging

c) Business-oriented