Comprehensive Guide to Paid Social, Influencer Marketing, and Social Media Strategies

What is the difference between Location-Based Marketing and Proximity Marketing?

Location-Based uses GPS; Proximity uses beacons/Bluetooth/Wi-Fi.

What are the benefits of Virtual Communities?

Loyalty, advocacy, co-creation (UGC), belonging, higher engagement.

What is the Trust Transfer Theory?

Community trust transfers to brand trust.

What is Paid Social?

Paying platforms to show your content on social media.

What is the Social Exchange Theory?

People engage if the perceived value is greater than the cost.

What is Influencer Marketing?

People promoting your brand through authentic content.

What is Repurposing Content?

Transforming one piece of content into various formats across platforms.

What is the Flow Theory?

A smooth experience keeps users engaged.

What is Omnichannel Marketing?

All touchpoints working together seamlessly (online + app + social + in-store).

What does CPE stand for in social media metrics?

Cost per Engagement.

What is the Story Formula in Visual Storytelling?

Hero = consumer, Guide = brand, Conflict = problem, Resolution = success after using brand.

Name an ad format used in Paid Social.

Image ads, carousel ads, video ads, product ads, lead form ads, interactive ads, boosted posts.

List some platforms used for Paid Social.

Instagram, TikTok, Facebook, X, YouTube.

What are the FTC rules regarding influencer marketing?

Must disclose partnerships using #ad or #sponsored.

What are the types of influencers based on follower count?

Nano (1-10k), Micro (10-100k), Macro (100k-1M), Mega (1M+).

What is the purpose of a Content Calendar?

Organizes what you post & when, keeps consistency, prevents burnout.

What is the ROI formula?

ROI = (Return − Investment) ÷ Investment × 100%.

What are the main goals of Paid Social?

Reach, clicks, conversions, engagement.

What are Quantitative Metrics in social media monitoring?

Reach, impressions, engagement rate, CTR, follower growth, conversions.

What are the benefits of Paid Social?

Scalable, targeted, measurable ROI.

What does the term 'Narrative Transportation' refer to?

Stories that pull you in and engage the audience.

What is retargeting in social media marketing?

Targeting users who have previously interacted with your content using a pixel.

What is the core idea of Visual Storytelling?

Visuals create emotion, memory, and engagement.